{"id":3037,"date":"2023-10-25T13:17:04","date_gmt":"2023-10-25T13:17:04","guid":{"rendered":"https:\/\/masergrup.com\/?p=3037"},"modified":"2023-10-26T13:15:21","modified_gmt":"2023-10-26T13:15:21","slug":"masergrup-junto-a-las-grandes-empresas-estatales-de-gran-consumo","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-junto-a-las-grandes-empresas-estatales-de-gran-consumo\/","title":{"rendered":"Masergrup present al 38 Congr\u00e9s AECOC de Gran Consum"},"content":{"rendered":"<p>El\u00a0president\u00a0i fundador de\u00a0<a href=\"https:\/\/masergrup.com\/\"><span class=\"hiddenSpellError\">Masergrup<\/span><\/a>, Xavier\u00a0<span class=\"hiddenSpellError\">Mart\u00edez<\/span> i Serra; i els CEOS Pablo <span class=\"hiddenSpellError\">Garc\u00eda<\/span>\u00a0i\u00a0<span class=\"hiddenSpellError\">Javi<\/span> Hern\u00e1ndez han estat presents en el <strong>38 <a href=\"https:\/\/www.aecoc.es\/minisite\/congreso-aecoc-de-gran-consumo\/\">Congr\u00e9s AECOC de Gran Consum<\/a> <\/strong>celebrat el 25 i 26 d\u2019octubre al Palau de Congressos de Saragossa. El congr\u00e9s \u00e9s un punt de trobada pels directius de la ind\u00fastria i distribuci\u00f3 de Gran Consum de l\u2019estat.<\/p>\n<p>M\u00e9s de 1.000 empresaris i alts directius de la <strong>industria i la distribuci\u00f3 a Espanya<\/strong> s\u2019han reunit a la capital aragonesa per compartir casos d\u2019\u00e8xit, bones pr\u00e0ctiques, intercanvi d\u2019opinions, experi\u00e8ncies, aprendre i reflexionar sobre el futur de les nostres companyies. El senyor Mart\u00ednez i Serra ha valorat molt positivament la participaci\u00f3 de\u00a0<span class=\"hiddenSpellError\">Masergrup<\/span>\u00a0en el congr\u00e9s: &#8220;\u00c9s una gran oportunitat i \u00e9s el nostre deure aprofitar aquests esdeveniments per aprendre i reflexionar per continuar creixent de manera sostenible&#8221;.<\/p>\n<p>Aquest congr\u00e9s empresarial, on sempre s\u2019ha tingut el <strong>consumidor en el centre de les seves mirades<\/strong>, es realitza anualment amb l\u2019\u00e0nim de refor\u00e7ar els <strong>principis i valors que fan forta la cadena<\/strong>. Els reptes parlats en el congr\u00e9s segueixen sent entre altres l\u2019adaptaci\u00f3 al ecosistema digital, l\u2019impuls i el desenvolupament de pr\u00e0ctiques i mesures de sostenibilitat social, mediambiental i de bon govern; respondre amb agilitat i transpar\u00e8ncia al que el consumidor ens demanda; l\u2019efici\u00e8ncia i excel\u00b7l\u00e8ncia en les operacions, traient el m\u00e0xim profit de les noves tecnologies; anticipar-se a les exig\u00e8ncies del marc regulador; i per \u00faltim i no menys important, gestionar el talent i la diversitat.<\/p>\n<p>Aquesta edici\u00f3 del Congr\u00e9s AECOC de Gran Consum ha comptat amb la participaci\u00f3 de reconeguts ponents per completar el programa del congr\u00e9s com l\u2019ex esportista d\u2019elit, Pau Gasol; el president de Microsoft Espanya, Alberto Granados i la Country Manager Cosmetics Spain &amp; Portugal de Beierdorf, Ana Mar\u00eda Morales.<\/p>\n<p>&nbsp;<\/p>\n<h3>L\u2019AECOC<\/h3>\n<p>\u201cLa Associaci\u00f3n de Fabricantes y Distribuidores\u201d (AECOC) compta amb <strong>m\u00e9s de 33.000 empreses associades<\/strong> fent aix\u00ed de l\u2019AECOC una de les associacions empresarials m\u00e9s grans del pa\u00eds i <strong>l\u2019\u00fanica<\/strong> que reuneix a tots els agents de la cadena de valor. \u00c9s una <strong>associaci\u00f3 multisectorial<\/strong> que abarca companyies de Gran Consum, HORECA, Salud, Ferreter\u00eda i Bricolatge i Electr\u00f2nica de consum, entre altres sectors.<\/p>\n<p>A m\u00e9s, l\u2019AECOC \u00e9s el representant a Espanya de l\u2019<strong>organitzaci\u00f3 global <a href=\"https:\/\/www.gs1es.org\/\">GS1<\/a><\/strong>, que lidera mundialment el desenvolupament i promoci\u00f3 dels principals est\u00e0ndards tecnol\u00f2gics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0president\u00a0i fundador de\u00a0Masergrup, Xavier\u00a0Mart\u00edez i Serra; i els CEOS Pablo Garc\u00eda\u00a0i\u00a0Javi Hern\u00e1ndez han estat presents en el 38 Congr\u00e9s AECOC de Gran Consum celebrat el 25 i 26 d\u2019octubre al Palau de Congressos de Saragossa. El congr\u00e9s \u00e9s un punt de trobada pels directius de la ind\u00fastria i distribuci\u00f3 de Gran Consum de l\u2019estat. M\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-3037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masergrup present al 38 Congr\u00e9s AECOC de Gran Consum - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Masergrup ha estat present en el 38 Congr\u00e9s AECOC de Gran Consum celebrat el 25 i 26 d\u2019octubre al Palau de Congressos de Saragossa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/masergrup-junto-a-las-grandes-empresas-estatales-de-gran-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masergrup present al 38 Congr\u00e9s AECOC de Gran Consum - 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