{"id":3175,"date":"2023-12-22T08:59:03","date_gmt":"2023-12-22T08:59:03","guid":{"rendered":"https:\/\/masergrup.com\/?p=3175"},"modified":"2023-12-22T08:59:35","modified_gmt":"2023-12-22T08:59:35","slug":"fruselva-torna-a-produir-i-comercialitzar-al-baix-camp-amb-la-compra-del-grup-costa-concentrados-levantinos-sl","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/fruselva-torna-a-produir-i-comercialitzar-al-baix-camp-amb-la-compra-del-grup-costa-concentrados-levantinos-sl\/","title":{"rendered":"Fruselva torna a produir i comercialitzar al Baix Camp amb la compra del grup Costa Concentrados Levantinos SL"},"content":{"rendered":"<p>L&#8217;entitat <a href=\"https:\/\/fruselva.com\/\"><strong>Fruselva<\/strong>,<\/a> integrada al conglomerat empresarial Masergrup, ha formalitzat recentment un acord d&#8217;adquisici\u00f3 i presa de control del conglomerat alimentari <strong>Costa Concentrados Levantinos SL<\/strong>, situat a <strong>Riudoms (Baix Camp).<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Aquest grup, amb arrels a la Comunitat Valenciana, es va establir el 1897 amb l&#8217;objectiu de desenvolupar un concentrat de xufa exclusiu. Amb l&#8217;afany d&#8217;expandir la seva \u00e0rea d&#8217;activitat cap al sector alimentari, va establir-se al pol\u00edgon industrial El Prat, a la carretera de Cambrils. A la seva planta es produeixen begudes vegetals, orxates, especialitats ecol\u00f2giques, sense gluten i una \u00e0mplia gamma de llets vegetals Plant-based, caldos i sopes. Aquest acord refor\u00e7ar\u00e0 la posici\u00f3 de totes dues empreses en el <strong>mercat espanyol i europeu, especialment en l&#8217;\u00e0mbit del private label i el co-manufacturing.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Pel que fa al per\u00edmetre de l&#8217;operaci\u00f3, la compra suposa l&#8217;adquisici\u00f3 per part de <strong>MaserGrup<\/strong> del 100% de Comercial Agroaliment\u00e0ria SL, Costa Concentrados Levantinos SL i Vegemix SL, i del 50% de l&#8217;empresa Murciana Nutriops SL, propiet\u00e0ria de marques com Ecomil, Dietmil, Diemeno, Diedam, Biolecibran, Vegemil o KioBio, entre altres, marques que es comercialitzen en m\u00e9s de 40 pa\u00efsos.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>El retorn de Fruselva a Europa<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Amb aquesta adquisici\u00f3, la l\u00ednia de productes d&#8217;alimentaci\u00f3 infantil de <strong>Fruselva<\/strong> es veur\u00e0 ampliada amb una gamma completa alineada amb la seva estrat\u00e8gia de <strong>sostenibilitat<\/strong>, amb l&#8217;objectiu de proporcionar productes assequibles, nutritius i competents als consumidors. La planta de Riudoms est\u00e0 equipada amb l\u00ednies d&#8217;envasament industrial Tetra Pak per a llets vegetals, i Fruselva hi incorporar\u00e0 l\u00ednies d&#8217;envasament pouch per a l&#8217;alimentaci\u00f3 infantil.<\/p>\n<p>&nbsp;<\/p>\n<p>Aquesta operaci\u00f3 marca el retorn de Fruselva a la producci\u00f3 i comercialitzaci\u00f3 a Europa, i en particular, al Baix Camp, despr\u00e9s de dos anys de la venda de les seves instal\u00b7lacions a la Selva del Camp. Apostant pel desenvolupament econ\u00f2mic a Espanya, aquesta nova instal\u00b7laci\u00f3 de producci\u00f3 i I+D representa una aposta decidida de Fruselva pel <strong>creixement sostenible.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;entitat Fruselva, integrada al conglomerat empresarial Masergrup, ha formalitzat recentment un acord d&#8217;adquisici\u00f3 i presa de control del conglomerat alimentari Costa Concentrados Levantinos SL, situat a Riudoms (Baix Camp). &nbsp; Aquest grup, amb arrels a la Comunitat Valenciana, es va establir el 1897 amb l&#8217;objectiu de desenvolupar un concentrat de xufa exclusiu. Amb l&#8217;afany d&#8217;expandir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41,29],"tags":[],"class_list":["post-3175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-ca","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fruselva torna a produir i comercialitzar al Baix Camp amb la compra del grup Costa Concentrados Levantinos SL - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Fruselva ha formalitzat recentment un acord d&#039;adquisici\u00f3 del conglomerat alimentari Costa Concentrados Levantinos SL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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