{"id":3987,"date":"2025-02-28T17:15:54","date_gmt":"2025-02-28T17:15:54","guid":{"rendered":"https:\/\/masergrup.com\/las-jornadas-los-retos-de-la-sostenibilidad-del-diari-de-tarragona\/"},"modified":"2025-02-28T17:52:36","modified_gmt":"2025-02-28T17:52:36","slug":"les-jornades-els-reptes-de-la-sostenibilitat-del-diari-de-tarragona","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/les-jornades-els-reptes-de-la-sostenibilitat-del-diari-de-tarragona\/","title":{"rendered":"Fruselva, empresa de Masergrup i PortAventura, protagonitzen les jornades &#8216;Els reptes de la sostenibilitat&#8217; del Diari de Tarragona"},"content":{"rendered":"<p>Aquest divendres, 28 de febrer, Fruselva, una de les empreses de Masergrup ha participat en les jornades \u2018Els reptes de la sostenibilitat\u2019, organitzades pel Diari de Tarragona a l\u2019edifici Tabaris de Coma-ruga. V\u00edctor Rubio, responsable d\u2019Estrat\u00e8gia i Innovaci\u00f3 de Fruselva, ha estat un dels participants de la primera taula rodona, en la qual s\u2019ha discutit sobre el paper de les empreses B Corp en la transici\u00f3 cap a un model econ\u00f2mic m\u00e9s sostenible i responsable. Rubio ha compartit taula amb Vanessa Rodr\u00edguez, responsable de Sostenibilitat de PortAventura World.<\/p>\n<p>Durant la conversa, s\u2019han posat de manifest les necessitats actuals per aconseguir un creixement empresarial que integri la protecci\u00f3 del medi ambient i la reducci\u00f3 d\u2019emissions. Fruselva, com a una de les cinc empreses B Corp de la prov\u00edncia de Tarragona, es posiciona com a referent en aquesta transformaci\u00f3 cap a la sostenibilitat.<\/p>\n<p>El novembre de 2024, Fruselva va aconseguir la certificaci\u00f3 B Corp en diversos pa\u00efsos: incloent-hi Espanya, Xile, Col\u00f2mbia, M\u00e8xic, EUA i Canad\u00e0. Aquesta certificaci\u00f3 reconeix les empreses que compleixen amb els m\u00e9s alts est\u00e0ndards socials i ambientals, a m\u00e9s de demostrar un alt nivell de transpar\u00e8ncia i responsabilitat legal.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>En aquest context, el Diari de Tarragona ha publicat un reportatge especial dedicat a la sostenibilitat, en el qual Fruselva ha tingut un paper destacat a l\u2019apartat sobre les empreses B Corp. Javier Hern\u00e1ndez, CEO de Fruselva, afirma en l\u2019article que \u201cConvertir-nos en una empresa B Corp ha estat un pas fonamental per consolidar el nostre comprom\u00eds amb un model de negoci que generi un impacte positiu\u201d. El nostre objectiu no \u00e9s nom\u00e9s cr\u00e9ixer com a empresa, sin\u00f3 fer-ho de manera responsable, creant valor per a la societat i el medi ambient. Creiem fermament que el sector empresarial ha de jugar un paper essencial davant els reptes globals i volem ser part d\u2019aquesta transformaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest divendres, 28 de febrer, Fruselva, una de les empreses de Masergrup ha participat en les jornades \u2018Els reptes de la sostenibilitat\u2019, organitzades pel Diari de Tarragona a l\u2019edifici Tabaris de Coma-ruga. V\u00edctor Rubio, responsable d\u2019Estrat\u00e8gia i Innovaci\u00f3 de Fruselva, ha estat un dels participants de la primera taula rodona, en la qual s\u2019ha discutit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-3987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fruselva, empresa de Masergrup i PortAventura, protagonitzen les jornades &#039;Els reptes de la sostenibilitat&#039; del Diari de Tarragona - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Fruselva, empresa B Corp, participa a les jornadas &#039;Los retos de la sostenibilidad&#039;, amb el sec compromis amb un model econ\u00f2mic sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/les-jornades-els-reptes-de-la-sostenibilitat-del-diari-de-tarragona\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruselva, empresa de Masergrup i PortAventura, protagonitzen les jornades &#039;Els reptes de la sostenibilitat&#039; 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