{"id":4000,"date":"2025-03-04T12:23:00","date_gmt":"2025-03-04T12:23:00","guid":{"rendered":"https:\/\/masergrup.com\/global-fruselva-ganadora-del-premio-a-la-innovacion-empresarial-gabriel-ferrate-i-pascual-por-el-proyecto-functiolab\/"},"modified":"2025-03-04T12:25:34","modified_gmt":"2025-03-04T12:25:34","slug":"global-fruselva-guanyadora-del-premi-a-la-innovacio-empresarial-gabriel-ferrate-i-pascual-pel-projecte-functiolab","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/global-fruselva-guanyadora-del-premi-a-la-innovacio-empresarial-gabriel-ferrate-i-pascual-pel-projecte-functiolab\/","title":{"rendered":"Global Fruselva, guanyadora del Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual pel projecte FUNCTIOLAB"},"content":{"rendered":"<p><strong>Global Fruselva ha estat reconeguda amb el Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual<\/strong>, impulsats per la regidoria de Promoci\u00f3 Econ\u00f2mica, Innovaci\u00f3 i Coneixement de l\u2019Ajuntament de Reus, pel seu projecte <strong>FUNCTIOLAB, un servei d\u2019innovaci\u00f3 pioner en el sector de l\u2019alimentaci\u00f3 funcional.<\/strong> L\u2019entrega del premi, en la categoria d\u2019Innovaci\u00f3 d\u2019un producte o servei existent, s\u2019ha dut a terme aquest dilluns, 3 de mar\u00e7, a les instal\u00b7lacions de firaReus, destacant el comprom\u00eds de la companyia amb la recerca i el desenvolupament de nous productes alimentaris saludables i sostenibles.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FUNCTIOLAB<\/strong> \u00e9s una iniciativa que ofereix <strong>un servei integral d\u2019innovaci\u00f3 i co-creaci\u00f3 per al desenvolupament de nous productes funcionals.<\/strong> A trav\u00e9s de sessions de treball conjunt amb els clients, <a href=\"https:\/\/fruselva.com\/\">Fruselva<\/a> combina coneixement cient\u00edfic i tecnol\u00f2gic per identificar tend\u00e8ncies de mercat i traduir-les en productes innovadors. El servei compta amb un equip multidisciplinari d&#8217;experts en nutrici\u00f3, tecnologia aliment\u00e0ria i ci\u00e8ncies de la salut, treballant en col\u00b7laboraci\u00f3 amb universitats, centres d\u2019investigaci\u00f3 i start-ups.<\/p>\n<p>Des de la seva posada en marxa a finals de 2023, FUNCTIOLAB ha tingut un gran \u00e8xit, oferint serveis a quatre empreses, incloent grans marques i supermercats nacionals i internacionals. Un exemple destacat \u00e9s la creaci\u00f3 de la gamma &#8220;El meu primer smoothie&#8221;, enfocada a millorar la salut digestiva, la immunitat i el desenvolupament cognitiu infantil. Aquest \u00e8xit ha generat una facturaci\u00f3 de 200.000 \u20ac durant el 2024, amb una previsi\u00f3 de creixement del 5% per enguany.<\/p>\n<p>&nbsp;<\/p>\n<p>Segons <strong>\u00darsula Catal\u00e1n, PhD, Directora de l&#8217;\u00c0rea d&#8217;Innovaci\u00f3 de Begudes Vegetals de Global Fruselva<\/strong>, &#8220;\u00e9s un honor rebre el Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual, un reconeixement a l&#8217;esfor\u00e7 de tot l&#8217;equip d\u2019I+D+i. FUNCTIOLAB representa la nostra aposta per la innovaci\u00f3 col\u00b7laborativa, connectant el coneixement cient\u00edfic amb les necessitats del mercat. Treballem colze a colze amb els clients per desenvolupar productes funcionals que no nom\u00e9s siguin innovadors, sin\u00f3 tamb\u00e9 saludables i sostenibles, amb un impacte positiu tant per a les empreses com per als consumidors&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Fruselva ha estat reconeguda amb el Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual, impulsats per la regidoria de Promoci\u00f3 Econ\u00f2mica, Innovaci\u00f3 i Coneixement de l\u2019Ajuntament de Reus, pel seu projecte FUNCTIOLAB, un servei d\u2019innovaci\u00f3 pioner en el sector de l\u2019alimentaci\u00f3 funcional. L\u2019entrega del premi, en la categoria d\u2019Innovaci\u00f3 d\u2019un producte o servei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-4000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Fruselva, guanyadora del Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual pel projecte FUNCTIOLAB - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Global Fruselva ha estat reconeguda amb el Premi a la Innovaci\u00f3 Empresarial Gabriel Ferrat\u00e9 i Pascual pel seu projecte FUNCTIOLAB\" \/>\n<meta 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