{"id":4191,"date":"2025-04-08T11:41:36","date_gmt":"2025-04-08T11:41:36","guid":{"rendered":"https:\/\/masergrup.com\/aecoc-publica-un-reportaje-sobre-masergrup-un-ejemplo-de-evolucion-empresarial\/"},"modified":"2025-04-08T11:45:35","modified_gmt":"2025-04-08T11:45:35","slug":"aecoc-publica-un-reportatge-sobre-masergrup-un-exemple-devolucio-empresarial","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/aecoc-publica-un-reportatge-sobre-masergrup-un-exemple-devolucio-empresarial\/","title":{"rendered":"AECOC publica un reportatge sobre Masergrup: un exemple d\u2019evoluci\u00f3 empresarial"},"content":{"rendered":"<p>Estem d\u2019enhorabona! <strong>L\u2019Associaci\u00f3 d\u2019Empreses de Fabricants i Distribu\u00efdors (<a href=\"https:\/\/www.aecoc.es\/\">AECOC<\/a>)<\/strong>, una de les organitzacions empresarials m\u00e9s grans del pa\u00eds que agrupa empreses de tota la cadena de valor \u2014des de la producci\u00f3 fins a la distribuci\u00f3\u2014, ha publicat un reportatge sobre <strong>Masergrup<\/strong> titulat <strong>\u201c<a href=\"https:\/\/www.aecoc.es\/articulos\/c84-masergrup-de-comprar-y-vender-a-fabricar\/\">De comprar i vendre a fabricar<\/a>\u201d<\/strong>.<\/p>\n<p>Aquest reconeixement en una plataforma tan rellevant com AECOC no nom\u00e9s ens omple d\u2019orgull, sin\u00f3 que tamb\u00e9 posa en valor la nostra traject\u00f2ria de transformaci\u00f3, resili\u00e8ncia i innovaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>L\u2019article repassa el recorregut del nostre fundador, Xavier Mart\u00ednez i Serra<\/strong>, des dels seus <a href=\"https:\/\/masergrup.com\/grupo\/#historia\">inicis<\/a> com a comercial al sector de les pintures fins a fundar <strong>Tecnol<\/strong> l\u2019any 1997, la primera pedra del que avui \u00e9s Masergrup. Despr\u00e9s d\u2019uns anys d\u2019\u00e8xit, la crisi del 2008 va marcar un punt d\u2019inflexi\u00f3 que ens va portar a diversificar i internacionalitzar les nostres activitats.<\/p>\n<p>El que va comen\u00e7ar amb productes per a la construcci\u00f3 va derivar, gaireb\u00e9 per accident, en un salt cap al m\u00f3n de l\u2019alimentaci\u00f3 amb la compra d\u2019una antiga f\u00e0brica de sucs de la marca Pago. A partir d\u2019aqu\u00ed van n\u00e9ixer noves l\u00ednies de negoci com <strong>Fruselva<\/strong> (alimentaci\u00f3 infantil en pouch) i <strong>Costa Concentrats Levantins<\/strong> (caldos, cremes i begudes vegetals), a m\u00e9s d\u2019integrar<strong>\u00a0Mir\u00f3<\/strong> <strong>Vermouth<\/strong> i mantenir i expandir Tecnol, avui centrada en productes t\u00e8cnics, equipament urb\u00e0 i solucions innovadores.<\/p>\n<p>Amb m\u00e9s de <strong>1.000 treballadors<\/strong> i una facturaci\u00f3 superior als 150 milions d\u2019euros, Masergrup es consolida com un ecosistema empresarial diversificat i competitiu, que aposta per la fabricaci\u00f3 de productes amb alt valor afegit, gran productivitat i un fort component d\u2019innovaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p>Volem agrair a l&#8217;Associaci\u00f3 d\u2019Empreses de Fabricants i Distribu\u00efdors que ens hagi dedicat aquest espai i que hagi compartit la nostra hist\u00f2ria com a exemple de com transformar les crisis en oportunitats i com, amb esfor\u00e7, visi\u00f3 i talent, es poden construir grans projectes.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Foto: AECOC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estem d\u2019enhorabona! L\u2019Associaci\u00f3 d\u2019Empreses de Fabricants i Distribu\u00efdors (AECOC), una de les organitzacions empresarials m\u00e9s grans del pa\u00eds que agrupa empreses de tota la cadena de valor \u2014des de la producci\u00f3 fins a la distribuci\u00f3\u2014, ha publicat un reportatge sobre Masergrup titulat \u201cDe comprar i vendre a fabricar\u201d. Aquest reconeixement en una plataforma tan rellevant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-4191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AECOC publica un reportatge sobre Masergrup: un exemple d\u2019evoluci\u00f3 empresarial - MASERGRUP<\/title>\n<meta name=\"description\" content=\"L&#039;Associaci\u00f3 d\u2019Empreses de Fabricants i Distribu\u00efdors (AECOC) ha publicat un reportatge sobre Masergrup \u201cDe comprar i vendre a fabricar\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, 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