{"id":4360,"date":"2025-06-25T09:29:50","date_gmt":"2025-06-25T09:29:50","guid":{"rendered":"https:\/\/masergrup.com\/?p=4360"},"modified":"2025-07-02T13:51:12","modified_gmt":"2025-07-02T13:51:12","slug":"holle-baby-food","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/holle-baby-food\/","title":{"rendered":"MaserGrup inverteix en la su\u00efssa Holle Baby Food, empresa referent mundial en alimentaci\u00f3 infantil sostenible"},"content":{"rendered":"<p data-start=\"164\" data-end=\"516\">El holding empresarial <a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a>, amb una s\u00f2lida traject\u00f2ria en els sectors dels b\u00e9ns de consum, l\u2019alimentaci\u00f3 i la salut, ha anunciat una inversi\u00f3 estrat\u00e8gica a la <a href=\"https:\/\/www.holle.ch\/en\/\">companyia<\/a> su\u00efssa Holle Baby Food, un referent mundial en alimentaci\u00f3 infantil org\u00e0nica i biodin\u00e0mica, pionera internacional en productes amb certificaci\u00f3 Demeter.<\/p>\n<p data-start=\"518\" data-end=\"730\">Aquesta inversi\u00f3 forma part del pla d\u2019expansi\u00f3 internacional de MaserGrup en categories de gran valor afegit, i posiciona el Grup com a actor clau en el segment de l\u2019alimentaci\u00f3 infantil saludable i sostenible.<\/p>\n<p data-start=\"732\" data-end=\"1085\">Aquesta adquisici\u00f3 s\u2019inclou dins el pla d\u2019inversi\u00f3 a Europa que el grup va iniciar durant el segon semestre de l\u2019any 2023 amb l\u2019adquisici\u00f3 de Costa Concentrados Levantinos a Espanya, empresa especialitzada en begudes vegetals, i va continuar amb l\u2019obertura, al mateix centre productiu, de la f\u00e0brica de Fruselva especialitzada en alimentaci\u00f3 infantil.<\/p>\n<p data-start=\"1087\" data-end=\"1714\"><em>\u201cAquesta inversi\u00f3 representa una alian\u00e7a a llarg termini amb una marca que comparteix els nostres valors: qualitat, sostenibilitat i comprom\u00eds amb la salut des dels primers anys de vida dels nadons\u201d, declara Xavier Mart\u00ednez i Serra, president i fundador de MaserGrup. \u201cEl nostre objectiu \u00e9s acompanyar i enfortir el desenvolupament de Holle Baby Food sense comprometre la seva identitat ni els seus est\u00e0ndards, mantinguts al llarg dels 90 anys de traject\u00f2ria de la companyia. El nou escenari implicar\u00e0 millores en capacitats industrials, d\u2019innovaci\u00f3 i distribuci\u00f3 global per portar la seva proposta \u00fanica a noves geografies\u201d.<\/em><\/p>\n<h4 data-start=\"1716\" data-end=\"1743\"><strong data-start=\"1716\" data-end=\"1741\">Sobre Holle Baby Food<\/strong><\/h4>\n<p data-start=\"1745\" data-end=\"2236\">Holle Baby Food AG, fundada el 1934 a Arlesheim (Su\u00efssa) i actualment amb seu a Riehen (cant\u00f3 de Basilea), \u00e9s l\u2019\u00fanica marca amb m\u00e9s de 90 anys d\u2019hist\u00f2ria que ha treballat des dels seus inicis amb productes biodin\u00e0mics. Est\u00e0 present en m\u00e9s de 50 pa\u00efsos, compta amb m\u00e9s de 115 marques registrades i ofereix un cat\u00e0leg superior a les 200 refer\u00e8ncies. Holle Baby Food \u00e9s considerada la pionera en nutrici\u00f3 infantil Demeter, el segell m\u00e9s exigent d\u2019agricultura biodin\u00e0mica i producci\u00f3 org\u00e0nica.<\/p>\n<h4 data-start=\"2238\" data-end=\"2335\"><strong data-start=\"2238\" data-end=\"2333\">Cr\u00e9ixer junts, de manera conscient, sostenible i amb visi\u00f3, potenciant el creixement global<\/strong><\/h4>\n<p data-start=\"2337\" data-end=\"2465\">La col\u00b7laboraci\u00f3 preveu una inversi\u00f3 significativa en els pr\u00f2xims cinc anys, orientada a l\u2019\u00e8xit a llarg termini i centrada en:<\/p>\n<p data-start=\"2467\" data-end=\"2819\">\u2022 <strong>L\u2019ampliaci\u00f3 del cat\u00e0leg de Holle<\/strong> amb noves l\u00ednies de productes, adaptades a les necessitats dels mercats internacionals.<br data-start=\"2589\" data-end=\"2592\" \/>\u2022 <strong>Inversi\u00f3 intensiva en recerca i desenvolupament<\/strong>, especialment en l\u2019\u00e0rea de formulacions avan\u00e7ades basades en la ci\u00e8ncia.<br data-start=\"2714\" data-end=\"2717\" \/>\u2022<strong> L\u2019establiment d\u2019estructures conjuntes d\u2019innovaci\u00f3<\/strong> per portar noves idees al mercat m\u00e9s r\u00e0pidament.<\/p>\n<p data-start=\"2821\" data-end=\"2906\">Tot plegat sota els est\u00e0ndards m\u00e9s alts de qualitat, sostenibilitat i tra\u00e7abilitat.<\/p>\n<h4 data-start=\"2908\" data-end=\"2946\"><strong data-start=\"2908\" data-end=\"2944\">Estructura operativa i sinergies<\/strong><\/h4>\n<p data-start=\"2948\" data-end=\"3403\">Holle continuar\u00e0 operant amb el seu equip actual liderat per Anne Mutter, a la seu central a Su\u00efssa, format per m\u00e9s de 60 persones, que es beneficiar\u00e0 de l\u2019acc\u00e9s als recursos estrat\u00e8gics, industrials i comercials de MaserGrup. La sinergia entre ambdues organitzacions permetr\u00e0 enfortir el vincle amb els consumidors m\u00e9s exigents, en m\u00e9s de 64 pa\u00efsos, aix\u00ed com consolidar les relacions amb professionals de la salut i en el canal de venda especialitzada.<\/p>\n<p data-start=\"3405\" data-end=\"3440\"><strong data-start=\"3405\" data-end=\"3438\">Sobre la Certificaci\u00f3 Demeter<\/strong><\/p>\n<p data-start=\"3442\" data-end=\"3835\" data-is-last-node=\"\" data-is-only-node=\"\">Demeter \u00e9s la certificaci\u00f3 internacional que identifica els productes agr\u00edcoles i ramaders produ\u00efts segons els principis de l\u2019agricultura biodin\u00e0mica, i exigeix com a requisit previ el compliment del reglament europeu d\u2019agricultura ecol\u00f2gica. Representa l\u2019est\u00e0ndard m\u00e9s alt de qualitat i sostenibilitat en producci\u00f3 org\u00e0nica, amb una forta pres\u00e8ncia i implantaci\u00f3 a Alemanya, \u00c0ustria i Su\u00efssa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El holding empresarial MaserGrup, amb una s\u00f2lida traject\u00f2ria en els sectors dels b\u00e9ns de consum, l\u2019alimentaci\u00f3 i la salut, ha anunciat una inversi\u00f3 estrat\u00e8gica a la companyia su\u00efssa Holle Baby Food, un referent mundial en alimentaci\u00f3 infantil org\u00e0nica i biodin\u00e0mica, pionera internacional en productes amb certificaci\u00f3 Demeter. Aquesta inversi\u00f3 forma part del pla d\u2019expansi\u00f3 internacional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-4360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holle-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup inverteix en la su\u00efssa Holle Baby Food, empresa referent mundial en alimentaci\u00f3 infantil sostenible - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup anuncia una inversi\u00f3 estrat\u00e8gica a Holle Baby Food, referent mundial en alimentaci\u00f3 infantil org\u00e0nica i sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/holle-baby-food\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup inverteix en la su\u00efssa Holle Baby Food, empresa referent mundial en alimentaci\u00f3 infantil sostenible - 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