{"id":4616,"date":"2025-07-15T08:38:29","date_gmt":"2025-07-15T08:38:29","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-refuerza-presencia-adquisicion-perucchi\/"},"modified":"2025-07-15T08:44:34","modified_gmt":"2025-07-15T08:44:34","slug":"masergrup-reforca-presencia-adquisicio-perucchi","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-reforca-presencia-adquisicio-perucchi\/","title":{"rendered":"MaserGrup adquireix Perucchi 1876 a trav\u00e9s de Vermuts Mir\u00f3"},"content":{"rendered":"<p style=\"text-align: justify;\">La hist\u00f2rica marca de vermut Perucchi 1876 passa a formar part del portafoli de MaserGrup, a trav\u00e9s de la seva empresa participada Vermuts Mir\u00f3, consolidant l\u2019aposta del grup per l\u2019excel\u00b7l\u00e8ncia, la tradici\u00f3 i la innovaci\u00f3 en el sector de l\u2019alimentaci\u00f3 i begudes.<\/p>\n<p style=\"text-align: justify;\">Amb aquesta operaci\u00f3, <strong>MaserGrup<\/strong>, grup empresarial amb seu a Reus i liderat per l\u2019empresari <strong>Xavier Martinez<\/strong>, referma la seva estrat\u00e8gia de creixement i diversificaci\u00f3 amb l\u2019objectiu de posicionar-se com a referent en mercats d\u2019alt valor afegit, com \u00e9s el del vermut premium. <strong>Vermuts Mir\u00f3<\/strong>, fundada el 1914 i integrada dins del grup, esdev\u00e9 aix\u00ed la nova propiet\u00e0ria de <strong>Perucchi 1876<\/strong>, considerada la marca de vermut m\u00e9s antiga de l\u2019Estat espanyol.<\/p>\n<div id=\"attachment_4612\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4612\" class=\"wp-image-4612 size-large\" src=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/07\/xavier_martinez-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/07\/xavier_martinez-980x653.jpg 980w, https:\/\/masergrup.com\/wp-content\/uploads\/2025\/07\/xavier_martinez-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-4612\" class=\"wp-caption-text\">Xavier Martinez, propietari de Masergrup<\/p><\/div>\n<p style=\"text-align: justify;\"><strong>Perucchi<\/strong> mantindr\u00e0 les seves tres unitats de negoci actuals: l\u2019elaboraci\u00f3 i comercialitzaci\u00f3 de vermuts i licors; la distribu\u00efdora de vins, caves i vermut DVVD Barcelona, centrada en el canal HORECA de l\u2019\u00e0rea metropolitana; i la botiga especialitzada VINS&amp;CO, al carrer Aribau de Barcelona. Totes tres activitats es mantindran operatives i refor\u00e7ades, preservant tamb\u00e9 l\u2019equip hum\u00e0, les seves condicions laborals i l\u2019antiguitat, amb subrogaci\u00f3 a la nova propietat.<\/p>\n<p style=\"text-align: justify;\">Segons dades de la consultora internacional IWSR, <strong>Perucchi<\/strong> ocupa actualment la quarta posici\u00f3 en volum dins del segment premium del vermut a Espanya. La seva refer\u00e8ncia ic\u00f2nica, <strong>Perucchi Gran Reserva<\/strong>, continua elaborant-se amb la f\u00f3rmula original de 1876, a partir de m\u00e9s de 50 bot\u00e0nics naturals i envelliment tradicional en fudres centenaris. A m\u00e9s, el seu cat\u00e0leg inclou altres productes de gamma alta com el Perucchi Spritz i licors d&#8217;inspiraci\u00f3 italiana.<\/p>\n<p style=\"text-align: justify;\">Amb aquesta integraci\u00f3, <strong>MaserGrup<\/strong> preveu generar sinergies industrials i comercials que impulsaran un creixement anual de doble d\u00edgit en els pr\u00f2xims anys dins del segment d\u2019alimentaci\u00f3 i begudes, refor\u00e7ant el lideratge del grup en elaboraci\u00f3 i exportaci\u00f3, amb Perucchi present actualment en m\u00e9s de 10 pa\u00efsos, entre ells els Estats Units com a principal mercat internacional.<\/p>\n<span class=\"collapseomatic \" id=\"id6a382999eae23\"  tabindex=\"0\" title=\"\"    ><\/span><div id=\"target-id6a382999eae23\" class=\"collapseomatic_content \">\n<p><a href=\" \"><\/a><br \/>\n<a href=\" \"><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La hist\u00f2rica marca de vermut Perucchi 1876 passa a formar part del portafoli de MaserGrup, a trav\u00e9s de la seva empresa participada Vermuts Mir\u00f3, consolidant l\u2019aposta del grup per l\u2019excel\u00b7l\u00e8ncia, la tradici\u00f3 i la innovaci\u00f3 en el sector de l\u2019alimentaci\u00f3 i begudes. Amb aquesta operaci\u00f3, MaserGrup, grup empresarial amb seu a Reus i liderat per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup adquireix Perucchi 1876 a trav\u00e9s de Vermuts Mir\u00f3 - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Perucchi 1876, la marca de vermut m\u00e9s antiga d\u2019Espanya, s\u2019incorpora a MaserGrup a trav\u00e9s de Vermuts Mir\u00f3, refor\u00e7ant l\u2019aposta pel lideratge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/masergrup-reforca-presencia-adquisicio-perucchi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup adquireix Perucchi 1876 a trav\u00e9s de Vermuts Mir\u00f3 - 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