{"id":4646,"date":"2025-07-22T08:24:16","date_gmt":"2025-07-22T08:24:16","guid":{"rendered":"https:\/\/masergrup.com\/compromiso-con-el-estilo-de-vida-saludable-y-el-territorio\/"},"modified":"2025-07-22T08:26:36","modified_gmt":"2025-07-22T08:26:36","slug":"compromis-amb-lestil-de-vida-saludable-i-el-territori","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/compromis-amb-lestil-de-vida-saludable-i-el-territori\/","title":{"rendered":"Comprom\u00eds amb l&#8217;estil de vida saludable i el territori"},"content":{"rendered":"<p>Des de MaserGrup, impulsem marques que combinen tradici\u00f3, innovaci\u00f3 i comprom\u00eds amb la societat. En aquest context, Mir\u00f3 Vermouth \u2014una de les nostres firmes m\u00e9s emblem\u00e0tiques\u2014 ha fet un pas endavant aquest estiu en la seva estrat\u00e8gia de posicionament, vinculant-se amb l&#8217;esport i els nous h\u00e0bits de consum a trav\u00e9s del seu nou producte sense alcohol, novetat d\u2019aquest 2025, el <em>Mir\u00f3 Zero<\/em>.<\/p>\n<p>Amb la participaci\u00f3 en dues iniciatives rellevants com l\u2019<strong data-start=\"763\" data-end=\"795\">Open Bar\u00e0 Costa Daurada 2025<\/strong> i el <strong data-start=\"801\" data-end=\"823\">Campus Enric Masip<\/strong>, Mir\u00f3 Vermouth consolida el seu rol com a marca referent no nom\u00e9s en el sector del vermut, sin\u00f3 tamb\u00e9 en l&#8217;impuls d&#8217;un estil de vida conscient, equilibrat i connectat amb el territori.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Mir\u00f3 Zero: innovaci\u00f3 al servei dels nous h\u00e0bits de consum<\/strong><\/h4>\n<p>El llan\u00e7ament de <em>Mir\u00f3 Zero<\/em>, <a href=\"https:\/\/vermutmiro.com\/ca\/producto\/aperitiu-miro-zero\/\">una alternativa sense alcohol<\/a> amb tota l&#8217;ess\u00e8ncia del vermut tradicional, respon a una demanda creixent del mercat. Amb un perfil organol\u00e8ptic suau i equilibrat, aquest producte es posiciona com una opci\u00f3 id\u00f2nia per a consumidors actius, esportistes o fam\u00edlies que volen gaudir de l\u2019aperitiu en qualsevol context, incl\u00f2s l\u2019entorn esportiu.<\/p>\n<h3><\/h3>\n<h4><strong>Open Bar\u00e0 Costa Daurada 2025<\/strong><\/h4>\n<p data-start=\"1504\" data-end=\"1916\">L\u2019alian\u00e7a amb l\u2019<a href=\"https:\/\/openbara.com\/\"><strong data-start=\"1520\" data-end=\"1547\">Open Bar\u00e0 Costa Daurada<\/strong><\/a>, torneig internacional de tennis celebrat del 6 al 13 de juliol, refor\u00e7a el vincle entre Mir\u00f3 i els valors de l\u2019esport d\u2019elit: esfor\u00e7, const\u00e0ncia i superaci\u00f3. Aquesta col\u00b7laboraci\u00f3 no nom\u00e9s consolida la pres\u00e8ncia de la marca a esdeveniments de gran visibilitat, sin\u00f3 que tamb\u00e9 incideix en la nostra voluntat de generar valor al territori i potenciar el producte local.<\/p>\n<h3><\/h3>\n<h4><strong>Valors i futur amb el Campus Enric Masip<\/strong><\/h4>\n<p data-start=\"1964\" data-end=\"2306\">La participaci\u00f3 de Mir\u00f3 en el <a href=\"https:\/\/campusenricmasip.com\/\"><strong data-start=\"1994\" data-end=\"2016\">Campus Enric Masip<\/strong><\/a>, espai dedicat a la formaci\u00f3 esportiva i el desenvolupament personal dels joves, s&#8217;alinea amb els objectius de responsabilitat social del grup. A trav\u00e9s d\u2019aquest patrocini, donem suport a iniciatives que promouen l\u2019educaci\u00f3 en valors, la conviv\u00e8ncia i la vida saludable des de la inf\u00e0ncia.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>A <a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a> treballem per evolucionar amb la societat, oferint solucions que connectin amb les persones i amb el moment actual.<\/strong> Mir\u00f3 Vermouth n\u2019\u00e9s un exemple clar: una marca amb passat, per\u00f2 sobretot amb visi\u00f3 de futur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de MaserGrup, impulsem marques que combinen tradici\u00f3, innovaci\u00f3 i comprom\u00eds amb la societat. En aquest context, Mir\u00f3 Vermouth \u2014una de les nostres firmes m\u00e9s emblem\u00e0tiques\u2014 ha fet un pas endavant aquest estiu en la seva estrat\u00e8gia de posicionament, vinculant-se amb l&#8217;esport i els nous h\u00e0bits de consum a trav\u00e9s del seu nou producte sense [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comprom\u00eds amb l&#039;estil de vida saludable i el territori - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 amb el nou Mir\u00f3 Zero es posiciona al costat del terrritori i apostant per un estil de vida saludable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/compromis-amb-lestil-de-vida-saludable-i-el-territori\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprom\u00eds amb l&#039;estil de vida saludable i el territori - 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