{"id":4769,"date":"2025-09-03T11:36:52","date_gmt":"2025-09-03T11:36:52","guid":{"rendered":"https:\/\/masergrup.com\/?p=4769"},"modified":"2025-09-03T11:38:27","modified_gmt":"2025-09-03T11:38:27","slug":"miro-vermouth-masergrup-cinc-anys","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/","title":{"rendered":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup: tradici\u00f3, innovaci\u00f3 i lideratge"},"content":{"rendered":"<p>Aquest setembre de 2025 celebrem un moment molt especial per a MaserGrup: es compleixen cinc anys de l\u2019adquisici\u00f3 de <strong>Mir\u00f3 Vermouth<\/strong>, una de les marques m\u00e9s emblem\u00e0tiques del nostre territori i avui una de les principals empreses elaboradores de vermouth a l\u2019Estat.<\/p>\n<p>Durant aquest temps, Mir\u00f3 ha viscut una etapa de <strong>gran creixement i consolidaci\u00f3<\/strong>, que ha estat possible gr\u00e0cies a la combinaci\u00f3 de la tradici\u00f3 heretada de la fam\u00edlia Mir\u00f3 i a l\u2019impuls estrat\u00e8gic que hem aportat des de MaserGrup. La seva ess\u00e8ncia continua arrelada a la ciutat de Reus, bressol hist\u00f2ric del vermouth, per\u00f2 sense deixar d\u2019innovar per respondre a les necessitats del mercat actual.<\/p>\n<p><strong>Tradici\u00f3 i innovaci\u00f3, de la m\u00e0<\/strong><\/p>\n<p>Des de MaserGrup hem apostat fermament per mantenir la identitat i l\u2019autenticitat del vermouth Mir\u00f3, alhora que hem impulsat una estrat\u00e8gia clara d\u2019<strong>ampliaci\u00f3 de la fam\u00edlia de productes<\/strong>. Aquest equilibri ha perm\u00e8s que Mir\u00f3 no nom\u00e9s conservi el seu llegat, sin\u00f3 que continu\u00ef sent una marca rellevant i capa\u00e7 d\u2019atreure nous consumidors.<\/p>\n<p>En aquests darrers anys han nascut refer\u00e8ncies tan destacades com el <strong>Mir\u00f3 Ros\u00e9<\/strong>, un vermouth fresc i vers\u00e0til, i l\u2019<strong>Aperitiu Mir\u00f3 Zero<\/strong>, una proposta sense alcohol que reflecteix la nostra voluntat d\u2019adaptar-nos a les noves tend\u00e8ncies i oferir opcions inclusives a tots els p\u00fablics.<\/p>\n<p><strong>Mirant cap al futur<\/strong><\/p>\n<p>Amb la nova direcci\u00f3, Mir\u00f3 es troba en una etapa d\u2019expansi\u00f3 i aposta decidida per continuar creixent. Des de MaserGrup seguirem recolzant el desenvolupament de nous productes i estrat\u00e8gies que permetin a Mir\u00f3 consolidar encara m\u00e9s el seu lideratge i assolir nous \u00e8xits en els pr\u00f2xims anys.<\/p>\n<p>Aquests cinc anys s\u00f3n nom\u00e9s l\u2019inici d\u2019una traject\u00f2ria compartida que ens omple d\u2019orgull: la d\u2019una marca que uneix <strong>tradici\u00f3, qualitat i innovaci\u00f3<\/strong>, i que porta el nom de Reus i del vermouth m\u00e9s enll\u00e0 de les nostres fronteres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest setembre de 2025 celebrem un moment molt especial per a MaserGrup: es compleixen cinc anys de l\u2019adquisici\u00f3 de Mir\u00f3 Vermouth, una de les marques m\u00e9s emblem\u00e0tiques del nostre territori i avui una de les principals empreses elaboradores de vermouth a l\u2019Estat. Durant aquest temps, Mir\u00f3 ha viscut una etapa de gran creixement i consolidaci\u00f3, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cinc anys de Mir\u00f3 Vermouth a MaserGrup<\/title>\n<meta name=\"description\" content=\"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinc anys de Mir\u00f3 Vermouth a MaserGrup\" \/>\n<meta property=\"og:description\" content=\"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\" \/>\n<meta property=\"og:site_name\" content=\"MASERGRUP\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T11:36:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T11:38:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"985\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"masergrup\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"masergrup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\"},\"author\":{\"name\":\"masergrup\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\"},\"headline\":\"Cinc anys de Mir\u00f3 Vermouth a MaserGrup: tradici\u00f3, innovaci\u00f3 i lideratge\",\"datePublished\":\"2025-09-03T11:36:52+00:00\",\"dateModified\":\"2025-09-03T11:38:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\"},\"wordCount\":344,\"publisher\":{\"@id\":\"https:\/\/masergrup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg\",\"articleSection\":[\"Mir\u00f3-ca\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\",\"url\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\",\"name\":\"Cinc anys de Mir\u00f3 Vermouth a MaserGrup\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg\",\"datePublished\":\"2025-09-03T11:36:52+00:00\",\"dateModified\":\"2025-09-03T11:38:27+00:00\",\"description\":\"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.\",\"breadcrumb\":{\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage\",\"url\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg\",\"contentUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg\",\"width\":1500,\"height\":985,\"caption\":\"maser-miro-5anys\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/masergrup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinc anys de Mir\u00f3 Vermouth a MaserGrup: tradici\u00f3, innovaci\u00f3 i lideratge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/masergrup.com\/#website\",\"url\":\"https:\/\/masergrup.com\/\",\"name\":\"MASERGRUP\",\"description\":\"MASERGRUP |  Pasi\u00f3n por la industria, la sostenibilidad, la innovaci\u00f3n, el medioambiente y las personas |\",\"publisher\":{\"@id\":\"https:\/\/masergrup.com\/#organization\"},\"alternateName\":\"Grup industrial Masergrup\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/masergrup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/masergrup.com\/#organization\",\"name\":\"MASERGRUP\",\"url\":\"https:\/\/masergrup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png\",\"contentUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png\",\"width\":318,\"height\":192,\"caption\":\"MASERGRUP\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/es.linkedin.com\/company\/serveis-i-administracions-masergrup-sl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\",\"name\":\"masergrup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"caption\":\"masergrup\"},\"sameAs\":[\"https:\/\/masergrup.com\"],\"url\":\"https:\/\/masergrup.com\/ca\/author\/masergrup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup","description":"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/","og_locale":"ca_ES","og_type":"article","og_title":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup","og_description":"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.","og_url":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/","og_site_name":"MASERGRUP","article_published_time":"2025-09-03T11:36:52+00:00","article_modified_time":"2025-09-03T11:38:27+00:00","og_image":[{"width":1500,"height":985,"url":"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg","type":"image\/jpeg"}],"author":"masergrup","twitter_misc":{"Escrit per":"masergrup","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#article","isPartOf":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/"},"author":{"name":"masergrup","@id":"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3"},"headline":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup: tradici\u00f3, innovaci\u00f3 i lideratge","datePublished":"2025-09-03T11:36:52+00:00","dateModified":"2025-09-03T11:38:27+00:00","mainEntityOfPage":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/"},"wordCount":344,"publisher":{"@id":"https:\/\/masergrup.com\/#organization"},"image":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage"},"thumbnailUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg","articleSection":["Mir\u00f3-ca"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/","url":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/","name":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup","isPartOf":{"@id":"https:\/\/masergrup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage"},"image":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage"},"thumbnailUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg","datePublished":"2025-09-03T11:36:52+00:00","dateModified":"2025-09-03T11:38:27+00:00","description":"Descobreix com Mir\u00f3 Vermouth celebra cinc anys a MaserGrup, una traject\u00f2ria d\u2019\u00e8xit que uneix tradici\u00f3, innovaci\u00f3 i lideratge des de Reus.","breadcrumb":{"@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#primaryimage","url":"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg","contentUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/09\/imatge-web.jpg","width":1500,"height":985,"caption":"maser-miro-5anys"},{"@type":"BreadcrumbList","@id":"https:\/\/masergrup.com\/ca\/miro-vermouth-masergrup-cinc-anys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masergrup.com\/"},{"@type":"ListItem","position":2,"name":"Cinc anys de Mir\u00f3 Vermouth a MaserGrup: tradici\u00f3, innovaci\u00f3 i lideratge"}]},{"@type":"WebSite","@id":"https:\/\/masergrup.com\/#website","url":"https:\/\/masergrup.com\/","name":"MASERGRUP","description":"MASERGRUP |  Pasi\u00f3n por la industria, la sostenibilidad, la innovaci\u00f3n, el medioambiente y las personas |","publisher":{"@id":"https:\/\/masergrup.com\/#organization"},"alternateName":"Grup industrial Masergrup","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masergrup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/masergrup.com\/#organization","name":"MASERGRUP","url":"https:\/\/masergrup.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/masergrup.com\/#\/schema\/logo\/image\/","url":"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png","contentUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png","width":318,"height":192,"caption":"MASERGRUP"},"image":{"@id":"https:\/\/masergrup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es.linkedin.com\/company\/serveis-i-administracions-masergrup-sl"]},{"@type":"Person","@id":"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3","name":"masergrup","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/masergrup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","caption":"masergrup"},"sameAs":["https:\/\/masergrup.com"],"url":"https:\/\/masergrup.com\/ca\/author\/masergrup\/"}]}},"_links":{"self":[{"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/posts\/4769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/comments?post=4769"}],"version-history":[{"count":1,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/posts\/4769\/revisions"}],"predecessor-version":[{"id":4770,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/posts\/4769\/revisions\/4770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/media\/4776"}],"wp:attachment":[{"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/media?parent=4769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/categories?post=4769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masergrup.com\/ca\/wp-json\/wp\/v2\/tags?post=4769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}