{"id":4851,"date":"2025-09-29T09:23:35","date_gmt":"2025-09-29T09:23:35","guid":{"rendered":"https:\/\/masergrup.com\/reforzamos-los-lazos-entre-miro-vermouth-y-grupo-la-navarra-en-un-seminario-en-reus\/"},"modified":"2025-09-29T09:25:43","modified_gmt":"2025-09-29T09:25:43","slug":"reforcem-els-llacos-entre-miro-vermouth-i-grupo-la-navarra-en-un-seminari-a-reus","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/reforcem-els-llacos-entre-miro-vermouth-i-grupo-la-navarra-en-un-seminari-a-reus\/","title":{"rendered":"Reforcem els lla\u00e7os entre Mir\u00f3 Vermouth i Grupo La Navarra en un seminari a Reus"},"content":{"rendered":"<p>Els passats 25 i 26 de setembre, a <strong>MaserGrup<\/strong> vam tenir l\u2019honor d\u2019acollir a Reus l\u2019equip comercial de <strong>Grupo La Navarra<\/strong>, <a href=\"https:\/\/www.grupolanavarra.com\/\">col\u00b7laborador estrat\u00e8gic<\/a> de la nostra marca <a href=\"https:\/\/vermutmiro.com\/\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>. Va ser un seminari que va combinar treball, conviv\u00e8ncia i activitats de <em>team building<\/em>, amb l\u2019objectiu de seguir consolidant el creixement del vermut de Reus dins i fora de les nostres fronteres.<\/p>\n<p>La trobada va comen\u00e7ar amb una visita a les instal\u00b7lacions de <strong>Mir\u00f3<\/strong> i de <strong>MaserGrup<\/strong>, on vam mostrar de primera m\u00e0 com unim tradici\u00f3 i innovaci\u00f3 per elaborar productes d\u2019alta qualitat. A m\u00e9s, vam obrir les portes de la <strong>Casa Nav\u00e0s<\/strong>, un dels actius culturals i patrimonials que gestionem des del grup, i que simbolitza a la perfecci\u00f3 el nostre comprom\u00eds amb la ciutat i el seu llegat.<\/p>\n<p>M\u00e9s enll\u00e0 de la part vivencial, aquest seminari va ser un espai clau per alinear estrat\u00e8gies i compartir objectius. Vam abordar temes fonamentals com l\u2019expansi\u00f3 a nous mercats, el posicionament dels \u00faltims llan\u00e7aments \u2013<strong>Mir\u00f3 Ros\u00e9<\/strong> i <strong>Mir\u00f3 Zero<\/strong>\u2013, i les accions encaminades a refor\u00e7ar el lideratge de Mir\u00f3 dins el mercat del vermut. La jornada va finalitzar amb una <strong>cata a cegues<\/strong> de diferents refer\u00e8ncies Mir\u00f3, un exercici que va permetre redescobrir matisos i demostrar la versatilitat de la gamma.<\/p>\n<p>Com a <strong>MaserGrup<\/strong>, ens sentim especialment orgullosos de donar suport a Mir\u00f3 en la seva estrat\u00e8gia de creixement. El nostre model empresarial aposta per <strong>enfortir les marques del grup a trav\u00e9s de la innovaci\u00f3, la internacionalitzaci\u00f3 i les aliances estrat\u00e8giques<\/strong>. Acompanyar Mir\u00f3 en aquest cam\u00ed \u00e9s un exemple del nostre comprom\u00eds amb el territori i amb la projecci\u00f3 de productes que porten el segell de qualitat i identitat de Reus arreu del m\u00f3n.<\/p>\n<p>Aquest seminari no nom\u00e9s ha servit per refor\u00e7ar el vincle amb <strong>Grupo La Navarra<\/strong>, sin\u00f3 tamb\u00e9 per reafirmar que, des de <a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a>, <strong>el futur es construeix amb confian\u00e7a, cooperaci\u00f3 i passi\u00f3 pel que fem<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els passats 25 i 26 de setembre, a MaserGrup vam tenir l\u2019honor d\u2019acollir a Reus l\u2019equip comercial de Grupo La Navarra, col\u00b7laborador estrat\u00e8gic de la nostra marca Mir\u00f3 Vermouth. Va ser un seminari que va combinar treball, conviv\u00e8ncia i activitats de team building, amb l\u2019objectiu de seguir consolidant el creixement del vermut de Reus dins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reforcem els lla\u00e7os entre Mir\u00f3 Vermouth i Grupo La Navarra en un seminari a Reus - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup vam tenir l\u2019honor d\u2019acollir a l\u2019equip comercial de Grupo La Navarra, col\u00b7laborador estrat\u00e8gic de la nostra marca Mir\u00f3 Vermouth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/reforcem-els-llacos-entre-miro-vermouth-i-grupo-la-navarra-en-un-seminari-a-reus\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reforcem els lla\u00e7os entre Mir\u00f3 Vermouth i Grupo La Navarra en un seminari a Reus - 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