{"id":4954,"date":"2025-10-23T08:38:05","date_gmt":"2025-10-23T08:38:05","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-participa-en-el-congreso-aecoc-de-gran-consumo-2025-un-punto-de-encuentro-clave-para-el-futuro-del-sector\/"},"modified":"2025-10-23T08:40:34","modified_gmt":"2025-10-23T08:40:34","slug":"masergrup-participa-al-congres-aecoc-de-gran-consum-2025-un-punt-de-trobada-clau-per-al-futur-del-sector","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-participa-al-congres-aecoc-de-gran-consum-2025-un-punt-de-trobada-clau-per-al-futur-del-sector\/","title":{"rendered":"MaserGrup participa al Congr\u00e9s AECOC de Gran Consum 2025: un punt de trobada clau per al futur del sector"},"content":{"rendered":"<p>A MaserGrup continuem consolidant la nostra pres\u00e8ncia en els principals f\u00f2rums empresarials per seguir creixent, innovant i contribuint al desenvolupament del sector del gran consum. Aquesta setmana, el nostre grup ha estat present al <strong><a href=\"https:\/\/www.aecoc.es\/minisite\/congreso-aecoc-de-gran-consumo\/\">Congr\u00e9s AECOC<\/a> de Gran Consum 2025<\/strong>, celebrat a Val\u00e8ncia, una de les cites m\u00e9s rellevants per als directius de la ind\u00fastria i la distribuci\u00f3 a nivell estatal.<\/p>\n<p>Representats pel <strong>nostre president, Xavi Mart\u00ednez i Serra<\/strong>, juntament amb <strong>Javi Hern\u00e1ndez<\/strong>, director general de <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Fruselva\"><strong>Fruselva<\/strong><\/a>, i <strong>Montserrat Caelles<\/strong>, directora general de <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, hem assistit a dues jornades plenes de contingut estrat\u00e8gic, debat i inspiraci\u00f3.<\/p>\n<p>El <strong>Congr\u00e9s AECOC<\/strong> reuneix cada any els m\u00e0xims responsables de les principals empreses de gran consum per analitzar els <strong>grans reptes del sector<\/strong>: la transformaci\u00f3 digital, la sostenibilitat, la innovaci\u00f3, el canvi d\u2019h\u00e0bits dels consumidors i les noves formes de distribuci\u00f3 i relaci\u00f3 entre marques i p\u00fablic.<\/p>\n<p>Per a MaserGrup, participar-hi \u00e9s una oportunitat per <strong>connectar amb altres agents clau del sector<\/strong>, compartir experi\u00e8ncies i refor\u00e7ar la nostra aposta per un <strong>model empresarial col\u00b7laboratiu, sostenible i orientat a les persones<\/strong>.<\/p>\n<p>La pres\u00e8ncia de les nostres marques \u2014com <strong>Fruselva<\/strong> i <strong>Mir\u00f3 Vermouth<\/strong>\u2014 refor\u00e7a la diversitat, la solidesa i la capacitat d\u2019adaptaci\u00f3 del grup davant un entorn global en constant evoluci\u00f3.<\/p>\n<p>Amb aquesta participaci\u00f3, MaserGrup reafirma la seva voluntat de seguir creixent com un <strong data-start=\"2120\" data-end=\"2195\">grup referent en els \u00e0mbits de l\u2019alimentaci\u00f3 i la ind\u00fastria<\/strong>, posant sempre en valor el talent, la proximitat i la visi\u00f3 de futur que caracteritzen totes les empreses que en formen part.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup continuem consolidant la nostra pres\u00e8ncia en els principals f\u00f2rums empresarials per seguir creixent, innovant i contribuint al desenvolupament del sector del gran consum. Aquesta setmana, el nostre grup ha estat present al Congr\u00e9s AECOC de Gran Consum 2025, celebrat a Val\u00e8ncia, una de les cites m\u00e9s rellevants per als directius de la ind\u00fastria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup participa al Congr\u00e9s AECOC de Gran Consum 2025: un punt de trobada clau per al futur del sector - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup ha estat present al Congr\u00e9s AECOC de Gran Consum, una de 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