{"id":5243,"date":"2026-02-17T10:17:21","date_gmt":"2026-02-17T10:17:21","guid":{"rendered":"https:\/\/masergrup.com\/la-casa-navas-aparece-en-mas-vale-tarde\/"},"modified":"2026-02-17T10:20:00","modified_gmt":"2026-02-17T10:20:00","slug":"la-casa-navas-apareix-a-mas-vale-tarde","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/la-casa-navas-apareix-a-mas-vale-tarde\/","title":{"rendered":"La Casa Nav\u00e0s apareix a M\u00e1s vale tarde"},"content":{"rendered":"<p>La <a href=\"https:\/\/casanavas.cat\/es\/\"><strong>Casa Nav\u00e0s<\/strong><\/a>, edifici emblem\u00e0tic de Reus gestionat per <strong>MaserGrup<\/strong>, ha tornat a captar l\u2019atenci\u00f3 medi\u00e0tica a escala estatal gr\u00e0cies a la seva recent aparici\u00f3 <strong>al programa <em>M\u00e1s vale tarde<\/em> de La Sexta<\/strong>. L\u2019equip del programa va visitar aquest referent del modernisme al sud de Catalunya per descobrir-ne el valor hist\u00f2ric, art\u00edstic i patrimonial, apropant-lo a milions d\u2019espectadors i contribuint a ampliar la projecci\u00f3 del patrimoni modernista de la ciutat m\u00e9s enll\u00e0 de l\u2019\u00e0mbit local.<\/p>\n<p><strong>La gravaci\u00f3 va permetre mostrar alguns dels espais m\u00e9s representatius de l\u2019edifici<\/strong>, com l\u2019escala monumental, els mosaics, els vitralls originals o la fusteria artesanal, elements que s\u2019han conservat pr\u00e0cticament intactes des de principis del segle XX. Dissenyada per l\u2019arquitecte Llu\u00eds Dom\u00e8nech i Montaner, la Casa Nav\u00e0s \u00e9s considerada un dels pocs edificis modernistes d\u2019Europa que mant\u00e9 gaireb\u00e9 \u00edntegra la seva decoraci\u00f3 original, fet que la converteix en una pe\u00e7a \u00fanica del patrimoni arquitect\u00f2nic i cultural. Cada estan\u00e7a reflecteix la integraci\u00f3 de les arts decoratives, el simbolisme inspirat en la natura i l\u2019equilibri entre funcionalitat i bellesa que defineixen l\u2019ess\u00e8ncia del modernisme.<\/p>\n<p>La difusi\u00f3 televisiva tamb\u00e9 <strong>posa en relleu el paper de Reus com a ciutat modernista de refer\u00e8ncia<\/strong>, especialment en un context en qu\u00e8 aquest moviment torna a ocupar un lloc destacat en l\u2019agenda cultural. Bressol d\u2019Antoni Gaud\u00ed i part d\u2019una xarxa patrimonial de primer nivell, la ciutat troba en la Casa Nav\u00e0s un dels seus exponents m\u00e9s rellevants, capa\u00e7 d\u2019atraure visitants interessats en l\u2019arquitectura, la hist\u00f2ria i l\u2019art. La seva pres\u00e8ncia en mitjans d\u2019abast nacional contribueix a refor\u00e7ar aquest posicionament i a consolidar-la com un dels espais culturals imprescindibles del territori.<\/p>\n<p>Per a MaserGrup, la projecci\u00f3 medi\u00e0tica de la Casa Nav\u00e0s \u00e9s tamb\u00e9 una manera de sensibilitzar sobre la import\u00e0ncia de conservar el patrimoni hist\u00f2ric i cultural. L\u2019edifici no \u00e9s nom\u00e9s un monument arquitect\u00f2nic, sin\u00f3 el testimoni viu d\u2019una \u00e8poca i d\u2019una manera d\u2019entendre el comer\u00e7, la vida dom\u00e8stica i la creaci\u00f3 art\u00edstica. Fer visibles els seus interiors i la seva hist\u00f2ria en televisi\u00f3 permet acostar aquest llegat al p\u00fablic general i despertar l\u2019inter\u00e8s per visitar-lo i con\u00e8ixer-lo en profunditat.<\/p>\n<p><strong>El reportatge complet es pot veure en el seg\u00fcent <a href=\"https:\/\/www.lasexta.com\/programas\/mas-vale-tarde\/pais-viajarselo-recorre-reus-ano-gaudi-parada-tomar-clasico-aperitivo-vermu-museo-artista_20260213698f98d89243cc133c474bc9.html\">enlla\u00e7.<\/a><\/strong><\/p>\n<p>Amb aquesta nova aparici\u00f3 medi\u00e0tica, la Casa Nav\u00e0s continua refor\u00e7ant la seva tasca de difusi\u00f3 cultural, alineada amb el comprom\u00eds de MaserGrup amb la preservaci\u00f3 del patrimoni, la cultura i el territori, i es consolida com un dels grans icones del modernisme a Catalunya i un espai clau per entendre la hist\u00f2ria i la identitat de Reus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Casa Nav\u00e0s, edifici emblem\u00e0tic de Reus gestionat per MaserGrup, ha tornat a captar l\u2019atenci\u00f3 medi\u00e0tica a escala estatal gr\u00e0cies a la seva recent aparici\u00f3 al programa M\u00e1s vale tarde de La Sexta. L\u2019equip del programa va visitar aquest referent del modernisme al sud de Catalunya per descobrir-ne el valor hist\u00f2ric, art\u00edstic i patrimonial, apropant-lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-5243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Casa Nav\u00e0s apareix a M\u00e1s vale tarde - MASERGRUP<\/title>\n<meta name=\"description\" content=\"La Casa Nav\u00e0s capta l&#039;atenci\u00f3 medi\u00e0tica a nivell nacional gr\u00e0cies a la seva recent aparici\u00f3 al programa M\u00e1s vale tarde de La Sexta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/la-casa-navas-apareix-a-mas-vale-tarde\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Casa Nav\u00e0s apareix a M\u00e1s vale tarde - 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