{"id":5362,"date":"2026-03-31T13:19:41","date_gmt":"2026-03-31T13:19:41","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-colabora-en-un-mural-interactivo-dedicado-a-gaudi-en-reus-a-traves-de-miro-vermouth\/"},"modified":"2026-03-31T13:21:46","modified_gmt":"2026-03-31T13:21:46","slug":"masergrup-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus-a-traves-de-miro-vermouth","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus-a-traves-de-miro-vermouth\/","title":{"rendered":"MaserGrup col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus a trav\u00e9s de Mir\u00f3 Vermouth"},"content":{"rendered":"<p>Des de <strong>MaserGrup<\/strong> reafirmem el nostre comprom\u00eds amb el territori i la cultura participant en una iniciativa que combina art, patrimoni i innovaci\u00f3. A trav\u00e9s de la nostra marca <strong>Mir\u00f3 Vermouth<\/strong>, formem part del projecte del nou mural dedicat a <strong>Antoni Gaud\u00ed<\/strong> que es desenvolupar\u00e0 a la ciutat de Reus en el <a href=\"https:\/\/web.gencat.cat\/es\/generalitat\/accio-govern\/commemoracions\/2026\/any-gaudi\">marc de l\u2019Any Gaud\u00ed.<\/a><\/p>\n<p>El mural s\u2019ubicar\u00e0 al carrer de Josep Sard\u00e0 i Cail\u00e0, 9, i es concep com una proposta art\u00edstica contempor\u00e0nia que, a m\u00e9s de la seva dimensi\u00f3 visual, incorporar\u00e0 continguts digitals interactius per aprofundir en el llegat de l\u2019arquitecte. Aquesta iniciativa posa en valor la capacitat del territori per generar projectes innovadors que connecten cultura, tecnologia i espai p\u00fablic.<\/p>\n<p>El projecte ha estat impulsat per l\u2019Associaci\u00f3 Amics de Gaud\u00ed de Reus, amb el suport de l\u2019Ajuntament de Reus i la Diputaci\u00f3 de Tarragona, i compta amb la participaci\u00f3 de diferents agents p\u00fablics i privats. En aquest sentit, la implicaci\u00f3 de MaserGrup a trav\u00e9s de Mir\u00f3 Vermouth s\u2019emmarca en la voluntat del grup de contribuir activament a iniciatives que reforcin la identitat cultural i la projecci\u00f3 del territori.<\/p>\n<p>L\u2019obra art\u00edstica anir\u00e0 a c\u00e0rrec de l\u2019artista Jonatan Carranza, conegut com Sojo, seleccionat entre 25 candidats. Amb una traject\u00f2ria vinculada al graffiti i al muralisme, Carranza \u00e9s reconegut per la seva capacitat de transformar l\u2019espai urb\u00e0 mitjan\u00e7ant propostes visuals d\u2019alt impacte, combinant t\u00e8cniques d\u2019aerosol i dibuix.<\/p>\n<p>El mural tindr\u00e0 unes dimensions de 21 metres d\u2019amplada per 6,5 metres d\u2019al\u00e7ada i es desenvolupar\u00e0 en dues fases. La primera, prevista per al mes de maig, consistir\u00e0 en l\u2019execuci\u00f3 de l\u2019obra art\u00edstica. Posteriorment, a l\u2019octubre, s\u2019incorporar\u00e0 un codi QR que permetr\u00e0 accedir a continguts digitals amb animacions en 2D i 3D, elaborades per l\u2019artista Gala Mirissa, oferint una experi\u00e8ncia immersiva i interactiva sobre la figura de Gaud\u00ed.<\/p>\n<p>La iniciativa tamb\u00e9 compta amb la col\u00b7laboraci\u00f3 de la Parr\u00f2quia de Sant Joan Baptista i de l\u2019Arquebisbat de Tarragona, que cedir\u00e0 la fa\u00e7ana de la rectoria annexa per ubicar el mural. Aix\u00ed mateix, diverses empreses del sector privat, com Volvo, Repsol i Escard\u00f3 Serveis, s\u2019han sumat al projecte, evidenciant la import\u00e0ncia de la col\u00b7laboraci\u00f3 publicoprivada en el desenvolupament d\u2019iniciatives culturals.<\/p>\n<p>Per a MaserGrup, participar en aquest projecte suposa continuar impulsant accions que enforteixen el vincle entre empresa, cultura i territori. A trav\u00e9s de Mir\u00f3 Vermouth, el grup contribueix a la difusi\u00f3 del patrimoni i a la promoci\u00f3 de la creativitat contempor\u00e0nia, refor\u00e7ant alhora la connexi\u00f3 amb la ciutat de Reus i amb el seu llegat cultural.<\/p>\n<p>Amb aquesta col\u00b7laboraci\u00f3, MaserGrup consolida el seu paper com a agent actiu en la dinamitzaci\u00f3 cultural del territori, apostant per projectes que integren tradici\u00f3 i innovaci\u00f3 i que projecten la identitat local cap al futur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de MaserGrup reafirmem el nostre comprom\u00eds amb el territori i la cultura participant en una iniciativa que combina art, patrimoni i innovaci\u00f3. A trav\u00e9s de la nostra marca Mir\u00f3 Vermouth, formem part del projecte del nou mural dedicat a Antoni Gaud\u00ed que es desenvolupar\u00e0 a la ciutat de Reus en el marc de l\u2019Any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus a trav\u00e9s de Mir\u00f3 Vermouth - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup col\u00b7labora en un mural interactiu dedicat a Gaud\u00ed a Reus 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