{"id":5382,"date":"2026-04-08T08:07:31","date_gmt":"2026-04-08T08:07:31","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-impulsa-la-presentacion-abierta-al-publico-del-libro-sobre-la-historia-de-vermuts-miro-en-la-casa-navas\/"},"modified":"2026-04-08T08:11:23","modified_gmt":"2026-04-08T08:11:23","slug":"masergrup-impulsa-la-presentacio-oberta-al-public-del-llibre-sobre-la-historia-de-vermuts-miro-a-la-casa-navas","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-impulsa-la-presentacio-oberta-al-public-del-llibre-sobre-la-historia-de-vermuts-miro-a-la-casa-navas\/","title":{"rendered":"MaserGrup impulsa la presentaci\u00f3 oberta al p\u00fablic del llibre sobre la hist\u00f2ria de Vermuts Mir\u00f3 a la Casa Nav\u00e0s"},"content":{"rendered":"<p>Des de <strong>MaserGrup<\/strong> continuem apostant per la promoci\u00f3 de la cultura, el patrimoni i la identitat del territori amb iniciatives que connecten empresa i societat. En aquest context, el passat 7 d\u2019abril vam celebrar a la <strong>Casa Nav\u00e0s<\/strong> la presentaci\u00f3 oberta al p\u00fablic del llibre <em>\u201cVermuts Mir\u00f3 i la hist\u00f2ria del vermut a Reus\u201d<\/em>, de la historiadora <strong>Isabel Mart\u00ednez<\/strong>.<\/p>\n<p>Despr\u00e9s d\u2019una primera presentaci\u00f3 adre\u00e7ada als mitjans de comunicaci\u00f3, aquesta nova convocat\u00f2ria va tenir com a objectiu apropar l\u2019obra a la ciutadania en un moment especialment rellevant, a les portes de la diada de <strong>Sant Jordi<\/strong>. La resposta del p\u00fablic va superar totes les expectatives, amb una assist\u00e8ncia massiva que va omplir completament la sala principal de la Casa Nav\u00e0s.<\/p>\n<p>L\u2019elevada aflu\u00e8ncia va fer que desenes de persones haguessin de seguir l\u2019acte des d\u2019espais annexos, on es va habilitar una pantalla per garantir que ning\u00fa es perd\u00e9s cap detall de la presentaci\u00f3. En aquest context, el president de MaserGrup, <strong>Xavier Mart\u00ednez<\/strong>, va destacar amb un to proper i dist\u00e8s: \u00abAl otro lado, no sufr\u00e1is; quiz\u00e1s no tienen silla, pero tienen verm\u00fa y televisi\u00f3n\u00bb, posant de manifest el bon ambient i l\u2019esperit acollidor de la jornada.<\/p>\n<p>El llibre ofereix una an\u00e0lisi rigorosa dels or\u00edgens de <a href=\"https:\/\/vermutmiro.com\/ca\/\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, explorant q\u00fcestions clau com els inicis del projecte empresarial, la seva evoluci\u00f3 i la seva consolidaci\u00f3 a la ciutat de Reus. L\u2019obra posa en relleu la import\u00e0ncia del vermut com a element identitari i cultural, aix\u00ed com el paper de les empreses del territori en la construcci\u00f3 d\u2019aquest llegat.<\/p>\n<p>La celebraci\u00f3 de l\u2019acte a la Casa Nav\u00e0s refor\u00e7a el paper d\u2019aquest espai, propietat de MaserGrup, com a escenari de refer\u00e8ncia per a activitats culturals i de divulgaci\u00f3. La combinaci\u00f3 entre patrimoni arquitect\u00f2nic i contingut cultural contribueix a generar experi\u00e8ncies de valor per a la ciutadania i a posicionar Reus com un pol d\u2019atracci\u00f3 cultural.<\/p>\n<p>La jornada es va completar amb una degustaci\u00f3 de productes de Mir\u00f3 Vermouth en un ambient dist\u00e8s, amb m\u00fasica i espais de trobada que van afavorir l\u2019intercanvi d\u2019impressions entre els assistents. Aquest tancament va permetre refor\u00e7ar el vincle entre marca, territori i p\u00fablic, en una experi\u00e8ncia que va anar m\u00e9s enll\u00e0 de la presentaci\u00f3 liter\u00e0ria.<\/p>\n<p>Amb iniciatives com aquesta, <a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a> reafirma el seu comprom\u00eds amb la dinamitzaci\u00f3 cultural, la preservaci\u00f3 del patrimoni i la promoci\u00f3 de les seves marques com a agents actius dins del teixit social i econ\u00f2mic del territori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de MaserGrup continuem apostant per la promoci\u00f3 de la cultura, el patrimoni i la identitat del territori amb iniciatives que connecten empresa i societat. En aquest context, el passat 7 d\u2019abril vam celebrar a la Casa Nav\u00e0s la presentaci\u00f3 oberta al p\u00fablic del llibre \u201cVermuts Mir\u00f3 i la hist\u00f2ria del vermut a Reus\u201d, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup impulsa la presentaci\u00f3 oberta al p\u00fablic del llibre sobre la hist\u00f2ria de Vermuts Mir\u00f3 a la Casa Nav\u00e0s - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Presentaci\u00f3 oberta al p\u00fablic del 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