{"id":5454,"date":"2026-05-04T09:06:35","date_gmt":"2026-05-04T09:06:35","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-celebra-el-reconocimiento-de-ecovadis-silver-a-fruselva-como-impulso-a-su-estrategia-de-sostenibilidad\/"},"modified":"2026-05-04T10:15:41","modified_gmt":"2026-05-04T10:15:41","slug":"masergrup-celebra-el-reconeixement-decovadis-silver-a-fruselva-com-a-impuls-de-la-seva-estrategia-de-sostenibilitat","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-celebra-el-reconeixement-decovadis-silver-a-fruselva-com-a-impuls-de-la-seva-estrategia-de-sostenibilitat\/","title":{"rendered":"MaserGrup celebra el reconeixement d\u2019EcoVadis Silver a Fruselva com a impuls de la seva estrat\u00e8gia de sostenibilitat"},"content":{"rendered":"<p>Des de <strong data-start=\"144\" data-end=\"157\">MaserGrup<\/strong>, grup empresarial al qual pertany <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Fruselva\">Fruselva<\/a>, volem posar en valor l\u2019obtenci\u00f3 de la <strong data-start=\"240\" data-end=\"271\">Medalla de Plata d\u2019EcoVadis<\/strong> per part de la nostra companyia especialitzada en solucions aliment\u00e0ries per a la nutrici\u00f3 infantil, en la seva primera avaluaci\u00f3 en mat\u00e8ria de sostenibilitat.<\/p>\n<p data-start=\"433\" data-end=\"826\">Aquest reconeixement situa Fruselva en el <strong data-start=\"475\" data-end=\"507\">percentil 89 a nivell global<\/strong>, posicionant-la entre el <strong data-start=\"533\" data-end=\"573\">15% de les empreses millor valorades<\/strong> en criteris ESG (mediambientals, socials i de governan\u00e7a) segons l\u2019est\u00e0ndard internacional EcoVadis, una de les principals refer\u00e8ncies utilitzades per empreses d\u2019arreu del m\u00f3n per avaluar el rendiment sostenible de les seves cadenes de subministrament.<\/p>\n<p data-start=\"828\" data-end=\"1188\">L\u2019avaluaci\u00f3 <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Fruselva\">d\u2019EcoVadis<\/a> analitza de manera rigorosa aspectes clau com l\u2019impacte ambiental, les pr\u00e0ctiques laborals, l\u2019\u00e8tica empresarial i les pol\u00edtiques de compres sostenibles, basant-se en evid\u00e8ncies verificades. En aquest sentit, el resultat t\u00e9 un valor especialment rellevant en tractar-se de la primera participaci\u00f3 de Fruselva en aquest proc\u00e9s d\u2019avaluaci\u00f3.<\/p>\n<p data-start=\"1190\" data-end=\"1597\">Per a MaserGrup, aquest reconeixement refor\u00e7a l\u2019estrat\u00e8gia global del grup, basada en la integraci\u00f3 de criteris ESG en totes les seves l\u00ednies d\u2019activitat i en l\u2019impuls de models de negoci responsables, sostenibles i orientats a la creaci\u00f3 de valor a llarg termini. La sostenibilitat no \u00e9s nom\u00e9s un eix estrat\u00e8gic, sin\u00f3 un principi transversal en la gesti\u00f3 i desenvolupament de totes les companyies del grup.<\/p>\n<p data-start=\"1599\" data-end=\"2092\">En els darrers anys, Fruselva ha consolidat una estrat\u00e8gia enfocada a la incorporaci\u00f3 de criteris de sostenibilitat en tota la seva cadena de valor, des de l\u2019origen de les mat\u00e8ries primeres fins a la distribuci\u00f3 del producte final. Aquest enfocament es complementa amb l\u2019adhesi\u00f3 a est\u00e0ndards internacionals de refer\u00e8ncia, com la certificaci\u00f3 <strong data-start=\"1941\" data-end=\"1951\">B Corp<\/strong>, la condici\u00f3 de signant del <strong data-start=\"1980\" data-end=\"2019\">Pacte Mundial de les Nacions Unides<\/strong> i l\u2019alineaci\u00f3 amb els <strong data-start=\"2042\" data-end=\"2091\">Objectius de Desenvolupament Sostenible (ODS)<\/strong>.<\/p>\n<p data-start=\"2094\" data-end=\"2443\">Des de MaserGrup entenem aquest reconeixement com un pas m\u00e9s en la consolidaci\u00f3 d\u2019un model empresarial s\u00f2lid, competitiu i comprom\u00e8s amb l\u2019entorn. L\u2019obtenci\u00f3 de la Medalla de Plata d\u2019EcoVadis per part de Fruselva posa de manifest l\u2019avan\u00e7 del grup en mat\u00e8ria de sostenibilitat i la seva alineaci\u00f3 amb les millors pr\u00e0ctiques internacionals del sector.<\/p>\n<p data-start=\"2445\" data-end=\"2673\">Aix\u00ed mateix, volem recon\u00e8ixer la feina dels equips que han fet possible aquest assoliment, que reflecteix l\u2019esfor\u00e7 continu per millorar processos, refor\u00e7ar la transpar\u00e8ncia i avan\u00e7ar cap a una gesti\u00f3 cada vegada m\u00e9s responsable.<\/p>\n<p data-start=\"2445\" data-end=\"2673\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5460 size-medium\" src=\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/05\/magnific_2915663304-257x300.jpeg\" alt=\"HUD0O5lgxiSyD2K$4O(&amp;Yi%H\" width=\"257\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de MaserGrup, grup empresarial al qual pertany Fruselva, volem posar en valor l\u2019obtenci\u00f3 de la Medalla de Plata d\u2019EcoVadis per part de la nostra companyia especialitzada en solucions aliment\u00e0ries per a la nutrici\u00f3 infantil, en la seva primera avaluaci\u00f3 en mat\u00e8ria de sostenibilitat. Aquest reconeixement situa Fruselva en el percentil 89 a nivell global, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup celebra el reconeixement d\u2019EcoVadis Silver a Fruselva com a impuls de la seva estrat\u00e8gia de sostenibilitat - MASERGRUP<\/title>\n<meta name=\"description\" content=\"A MaserGrup valorem l&#039;obtenci\u00f3 de la Medalla de Plata d&#039;EcoVadis per part de la nostra companyia especialitzada en solucions aliment\u00e0ries\" \/>\n<meta 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