{"id":5471,"date":"2026-05-06T12:28:29","date_gmt":"2026-05-06T12:28:29","guid":{"rendered":"https:\/\/masergrup.com\/?p=5471"},"modified":"2026-05-06T09:34:42","modified_gmt":"2026-05-06T09:34:42","slug":"a-masergrup-reforcem-laposta-pel-territori-amb-la-nova-vermuteria-de-miro-a-portaventura","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/a-masergrup-reforcem-laposta-pel-territori-amb-la-nova-vermuteria-de-miro-a-portaventura\/","title":{"rendered":"A MaserGrup reforcem l\u2019aposta pel territori amb la nova vermuteria de Mir\u00f3 a PortAventura"},"content":{"rendered":"<p>A <strong>MaserGrup<\/strong> continuem avan\u00e7ant en la nostra estrat\u00e8gia de creixement posant en valor un dels nostres principals compromisos: <strong data-start=\"267\" data-end=\"352\">el vincle amb el territori i la seva projecci\u00f3 m\u00e9s enll\u00e0 de les nostres fronteres<\/strong>. La recent obertura d\u2019una nova vermuteria de <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\"><strong>Mir\u00f3 Vermouth<\/strong><\/a> a <strong>PortAventura World<\/strong> n\u2019\u00e9s un clar exemple.<\/p>\n<p data-start=\"507\" data-end=\"890\">Ubicat a la zona de la Mediterr\u00e0nia del parc, a l\u2019entorn del Moll Vell i dels emblem\u00e0tics vaixells <em data-start=\"606\" data-end=\"617\">Catalunya<\/em> i <em data-start=\"620\" data-end=\"628\">Havana<\/em>, aquest nou espai obrir\u00e0 les seves portes el pr\u00f2xim 8 de maig. Es tracta d\u2019una proposta de gran format concebuda per oferir una experi\u00e8ncia immersiva, on la tradici\u00f3 del vermut i la cultura mediterr\u00e0nia s\u2019integren en un entorn d\u2019oci de refer\u00e8ncia internacional.<\/p>\n<p data-start=\"892\" data-end=\"1291\">Des de MaserGrup entenem aquest projecte com una oportunitat per <strong data-start=\"957\" data-end=\"1005\">apropar el producte local a un p\u00fablic global<\/strong>, refor\u00e7ant el posicionament de les nostres marques en espais d\u2019alta visibilitat. La nova vermuteria permetr\u00e0 als visitants descobrir la gamma completa de productes de Mir\u00f3 en un entorn que combina experi\u00e8ncia gastron\u00f2mica i cultura, posant en valor l\u2019origen i la identitat de la marca.<\/p>\n<p data-start=\"1293\" data-end=\"1670\">Aquesta iniciativa s\u2019emmarca dins d\u2019un acord de col\u00b7laboraci\u00f3 i patrocini amb PortAventura World vigent fins al final de la temporada 2028, amb possibilitat d\u2019ampliaci\u00f3 fins al 2029. A m\u00e9s d\u2019aquest nou espai, la pres\u00e8ncia de Mir\u00f3 s\u2019estendr\u00e0 a altres punts de restauraci\u00f3 del parc i als hotels del resort, consolidant una estrat\u00e8gia d\u2019expansi\u00f3 coherent i sostinguda en el temps.<\/p>\n<p data-start=\"1672\" data-end=\"1970\">Per a MaserGrup, aquesta obertura representa molt m\u00e9s que una acci\u00f3 comercial. \u00c9s la materialitzaci\u00f3 de la nostra manera d\u2019entendre el creixement: <strong data-start=\"1819\" data-end=\"1969\">impulsant marques amb arrelament, projectant-les en escenaris de primer nivell i connectant-les amb noves audi\u00e8ncies sense perdre la seva ess\u00e8ncia<\/strong>.<\/p>\n<p data-start=\"1972\" data-end=\"2195\">Seguim treballant per generar valor des del territori, apostant per iniciatives que combinen tradici\u00f3, innovaci\u00f3 i projecci\u00f3 internacional, i que ens permeten portar el nom de Reus i la seva cultura a nous espais i p\u00fablics.<\/p>\n<p>&nbsp;<\/p>\n<span class=\"collapseomatic \" id=\"id6a2e30db05445\"  tabindex=\"0\" title=\"\"    ><\/span><div id=\"target-id6a2e30db05445\" class=\"collapseomatic_content \">\n<p>&lt;a href=&#8221;<a href=\"https:\/\/www.portaventuraworld.com\/\">https:\/\/fruselva.com\/<\/a>&#8220;&gt;Parc d&#8217;atraccions al sud d&#8217;Europa&lt;\/a&gt;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup continuem avan\u00e7ant en la nostra estrat\u00e8gia de creixement posant en valor un dels nostres principals compromisos: el vincle amb el territori i la seva projecci\u00f3 m\u00e9s enll\u00e0 de les nostres fronteres. La recent obertura d\u2019una nova vermuteria de Mir\u00f3 Vermouth a PortAventura World n\u2019\u00e9s un clar exemple. Ubicat a la zona de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A MaserGrup reforcem l\u2019aposta pel territori amb la nova vermuteria de Mir\u00f3 a PortAventura - MASERGRUP<\/title>\n<meta name=\"description\" content=\"A MaserGrup seguim avan\u00e7ant en la nostra estrat\u00e8gia de creixement amb l&#039;obertura d&#039;una nova vermuteria de Mir\u00f3 a PortAventura World.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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