{"id":5520,"date":"2026-05-26T08:57:37","date_gmt":"2026-05-26T08:57:37","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-impulsa-el-crecimiento-de-miro-vermouth-y-perucchi-con-su-incorporacion-como-partners-oficiales-de-roig-arena\/"},"modified":"2026-05-26T09:02:24","modified_gmt":"2026-05-26T09:02:24","slug":"masergrup-impulsa-el-crecimiento-de-miro-vermouth-y-perucchi-con-su-incorporacion-como-partners-oficiales-de-roig-arena","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-impulsa-el-crecimiento-de-miro-vermouth-y-perucchi-con-su-incorporacion-como-partners-oficiales-de-roig-arena\/","title":{"rendered":"MaserGrup impulsa el creixement de Mir\u00f3 Vermouth i Perucchi amb la seva incorporaci\u00f3 com a partners oficials del Roig Arena"},"content":{"rendered":"<p><strong>MaserGrup<\/strong> continua avan\u00e7ant en la seva estrat\u00e8gia de creixement i posicionament de les seves marques dins del sector gastron\u00f2mic i experiencial amb un nou acord de gran rellev\u00e0ncia per al futur de la companyia. A trav\u00e9s de les seves marques <strong><a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\">Mir\u00f3 Vermouth<\/a> i Perucchi,<\/strong> el grup empresarial ha tancat una alian\u00e7a estrat\u00e8gica amb el <strong>Roig Arena<\/strong>, <a href=\"https:\/\/www.roigarena.com\/es\/\">convertint-se en partner oficial del nou gran recinte multiusos de la ciutat de Val\u00e8ncia.<\/a><\/p>\n<p>Aquest acord representa un important pas endavant dins del pla d\u2019expansi\u00f3 estatal impulsat per MaserGrup en els darrers anys, refor\u00e7ant <strong>la pres\u00e8ncia de les seves marques en espais de gran visibilitat i projecci\u00f3 vinculats a la gastronomia, l\u2019entreteniment, la cultura i l\u2019oci<\/strong>. Gr\u00e0cies a aquesta col\u00b7laboraci\u00f3, Mir\u00f3 Vermouth comptar\u00e0 amb exclusivitat en la categoria de vermut dins del recinte, estant present a tots els punts de restauraci\u00f3 i apropant la cultura de l\u2019aperitiu a milers d\u2019assistents que passaran per l\u2019espai en concerts, esdeveniments esportius i grans espectacles.<\/p>\n<p>A m\u00e9s, l\u2019alian\u00e7a permetr\u00e0 introduir la marca premium Perucchi al restaurant Poble Nou, un dels espais gastron\u00f2mics destacats del recinte valenci\u00e0. Amb aix\u00f2, MaserGrup continua consolidant una aposta clara pel creixement de marques amb personalitat pr\u00f2pia, valor afegit i capacitat de connectar amb nous p\u00fablics i tend\u00e8ncies de consum.<\/p>\n<p><strong>Des del grup destaquen que aquesta col\u00b7laboraci\u00f3 encaixa plenament amb l\u2019estrat\u00e8gia d\u2019expansi\u00f3 i posicionament que s\u2019est\u00e0 desenvolupant actualment, apostant per aliances amb grans projectes de refer\u00e8ncia nacional.<\/strong> En aquest sentit, la incorporaci\u00f3 al Roig Arena arriba poques setmanes despr\u00e9s de l\u2019aposta de MaserGrup per una altra col\u00b7laboraci\u00f3 estrat\u00e8gica de gran impacte amb PortAventura World, reafirmant aix\u00ed la voluntat del grup de continuar creixent en entorns experiencials i de gran abast.<\/p>\n<p>L\u2019acord amb el Roig Arena tamb\u00e9 contempla el desenvolupament d\u2019activacions de marca, experi\u00e8ncies gastron\u00f2miques, sessions de tardeo i tastos, refor\u00e7ant el vincle entre producte, experi\u00e8ncia i consumidor. Tot aix\u00f2 permetr\u00e0 continuar posicionant tant Mir\u00f3 Vermouth com Perucchi en espais on l\u2019experi\u00e8ncia de marca juga un paper fonamental.<\/p>\n<p>Per a MaserGrup, aquest tipus d\u2019aliances no nom\u00e9s suposen una oportunitat de visibilitat, sin\u00f3 tamb\u00e9 una aposta estrat\u00e8gica pel futur i la consolidaci\u00f3 de les seves marques a escala estatal. La companyia continua treballant per impulsar projectes que permetin ampliar mercats, connectar amb nous p\u00fablics i refor\u00e7ar el posicionament de marques hist\u00f2riques amb una gran tradici\u00f3, adaptant-les a nous escenaris i formes de consum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup continua avan\u00e7ant en la seva estrat\u00e8gia de creixement i posicionament de les seves marques dins del sector gastron\u00f2mic i experiencial amb un nou acord de gran rellev\u00e0ncia per al futur de la companyia. A trav\u00e9s de les seves marques Mir\u00f3 Vermouth i Perucchi, el grup empresarial ha tancat una alian\u00e7a estrat\u00e8gica amb el Roig [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup impulsa el creixement de Mir\u00f3 Vermouth i Perucchi amb la seva incorporaci\u00f3 com a partners oficials del Roig Arena - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup impulsa el creixement de Mir\u00f3 Vermouth i Perucchi amb la seva incorporaci\u00f3 com a 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