{"id":5563,"date":"2026-06-09T09:03:41","date_gmt":"2026-06-09T09:03:41","guid":{"rendered":"https:\/\/masergrup.com\/?p=5563"},"modified":"2026-06-08T09:12:30","modified_gmt":"2026-06-08T09:12:30","slug":"masergrup-reafirma-el-seu-compromis-amb-la-cultura-i-el-territori-donant-suport-al-nou-mural-dedicat-a-antoni-gaudi-a-reus","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-reafirma-el-seu-compromis-amb-la-cultura-i-el-territori-donant-suport-al-nou-mural-dedicat-a-antoni-gaudi-a-reus\/","title":{"rendered":"MaserGrup reafirma el seu comprom\u00eds amb la cultura i el territori donant suport al nou mural dedicat a Antoni Gaud\u00ed a Reus"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5569 alignleft\" src=\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_0059-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" \/>A MaserGrup entenem que el creixement empresarial ha d\u2019anar acompanyat d\u2019un comprom\u00eds ferm amb el territori, la cultura i les iniciatives que contribueixen a preservar i projectar la identitat de les comunitats on desenvolupem la nostra activitat. Per aquest motiu, ens enorgulleix que una de les nostres marques, <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, hagi participat com a patrocinadora del nou mural dedicat a Antoni Gaud\u00ed, inaugurat recentment a Reus en el marc de l\u2019<a href=\"https:\/\/gaudi2026.reus.cat\/\"><strong>Any Gaud\u00ed 2026<\/strong><\/a>.<\/p>\n<p>L\u2019obra, situada a la fa\u00e7ana de la rectoria de la Parr\u00f2quia de Sant Joan Baptista, constitueix una de les actuacions m\u00e9s destacades de la commemoraci\u00f3 del centenari de la mort de l\u2019arquitecte reusenc. Amb unes dimensions de <strong>21 metres d\u2019al\u00e7ada per 6,5 metres d\u2019amplada<\/strong>, el mural es converteix en una de les representacions art\u00edstiques dedicades a Gaud\u00ed m\u00e9s rellevants de l\u2019espai urb\u00e0 de la ciutat.<\/p>\n<p>Sota el t\u00edtol <strong>\u201cGaud\u00ed, de Reus al m\u00f3n\u201d<\/strong>, l\u2019artista Jonatan Carranza, conegut com a Sojo, ha creat una obra que posa en valor la figura universal d\u2019Antoni Gaud\u00ed i refor\u00e7a el vincle entre la seva traject\u00f2ria i la ciutat que el va veure n\u00e9ixer. La iniciativa ha estat impulsada per l\u2019Associaci\u00f3 Amics de Gaud\u00ed de Reus amb el suport de l\u2019Ajuntament de Reus, la Diputaci\u00f3 de Tarragona, la Parr\u00f2quia de Sant Joan Baptista i diverses empreses col\u00b7laboradores.<\/p>\n<p>Per a MaserGrup, aquest tipus de projectes representen molt m\u00e9s que una acci\u00f3 de patrocini. Formen part d\u2019una visi\u00f3 empresarial basada en la <strong>generaci\u00f3 de valor compartit<\/strong>, la implicaci\u00f3 amb l\u2019entorn i la voluntat de contribuir activament al desenvolupament cultural i social del territori. Creiem que les empreses tenim la responsabilitat de participar en aquelles iniciatives que ajuden a preservar la mem\u00f2ria col\u00b7lectiva, promoure el patrimoni i refor\u00e7ar els elements que configuren la identitat local.<\/p>\n<p>Aquest comprom\u00eds pren una rellev\u00e0ncia especial en una commemoraci\u00f3 com l\u2019<strong>Any Gaud\u00ed 2026<\/strong>, una programaci\u00f3 que inclou m\u00e9s d\u2019un centenar d\u2019activitats culturals, divulgatives i patrimonials amb l\u2019objectiu d\u2019aprofundir en el coneixement de l\u2019arquitecte i consolidar el posicionament de Reus com a ciutat de refer\u00e8ncia vinculada al seu llegat.<\/p>\n<p>A m\u00e9s, el projecte continuar\u00e0 evolucionant durant els pr\u00f2xims mesos amb una segona fase que incorporar\u00e0 <strong>continguts digitals interactius<\/strong> desenvolupats per l\u2019artista Gala Mirissa. Mitjan\u00e7ant un codi QR, els visitants podran accedir a experi\u00e8ncies immersives en 2D i 3D que ampliaran la descoberta de l\u2019univers creatiu de Gaud\u00ed i enriquiran l\u2019experi\u00e8ncia cultural de la ciutat.<\/p>\n<p>Des de MaserGrup celebrem poder formar part d\u2019iniciatives que contribueixen a connectar <strong>patrimoni, innovaci\u00f3 i projecci\u00f3 internacional<\/strong>. Apostar per la cultura \u00e9s tamb\u00e9 apostar pel futur del territori, per la seva capacitat d\u2019atraure talent, generar oportunitats i refor\u00e7ar una identitat que ens diferencia i ens fa cr\u00e9ixer col\u00b7lectivament.<\/p>\n<p>Per aix\u00f2 continuarem donant suport a projectes que, com aquest mural dedicat a Antoni Gaud\u00ed, contribueixen a preservar el llegat dels grans referents del nostre territori i a projectar-lo cap a les noves generacions i cap al m\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup entenem que el creixement empresarial ha d\u2019anar acompanyat d\u2019un comprom\u00eds ferm amb el territori, la cultura i les iniciatives que contribueixen a preservar i projectar la identitat de les comunitats on desenvolupem la nostra activitat. Per aquest motiu, ens enorgulleix que una de les nostres marques, Mir\u00f3 Vermouth, hagi participat com a patrocinadora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup reafirma el seu comprom\u00eds amb la cultura i el territori donant suport al nou mural dedicat a Antoni Gaud\u00ed a Reus - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup reafirma el seu comprom\u00eds amb la cultura i el territori donant suport al nou mural dedicat a Antoni Gaud\u00ed a Reus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/?p=5558\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup reafirma el seu comprom\u00eds amb la cultura i el territori donant suport al nou mural dedicat a Antoni Gaud\u00ed a Reus - 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