{"id":5757,"date":"2026-08-07T10:47:57","date_gmt":"2026-08-07T10:47:57","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-impulsa-nuevas-sinergias-entre-miro-vermouth-y-hotel-centre-reus\/"},"modified":"2026-08-07T10:49:17","modified_gmt":"2026-08-07T10:49:17","slug":"masergrup-impulsa-noves-sinergies-entre-miro-vermouth-i-hotel-centre-reus","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-impulsa-noves-sinergies-entre-miro-vermouth-i-hotel-centre-reus\/","title":{"rendered":"MaserGrup impulsa noves sinergies entre Mir\u00f3 Vermouth i Hotel Centre Reus"},"content":{"rendered":"<p><a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a> continua avan\u00e7ant en la creaci\u00f3 de sinergies entre les diferents empreses del grup amb l\u2019objectiu de generar noves experi\u00e8ncies, refor\u00e7ar el posicionament de les seves marques i aportar valor al territori.<\/p>\n<p>Aquest estiu, aquesta estrat\u00e8gia es materialitza amb l\u2019obertura del nou <strong>rooftop Mir\u00f3 Spritz a l\u2019Hotel Centre Reus<\/strong>, un espai situat a la terrassa superior de l\u2019hotel que combina unes vistes privilegiades sobre el centre hist\u00f2ric de Reus amb una proposta gastron\u00f2mica i de cocteleria vinculada a Mir\u00f3 Vermouth.<\/p>\n<p>La iniciativa uneix dues marques de MaserGrup amb una forta vinculaci\u00f3 amb la ciutat i permet crear una experi\u00e8ncia que va m\u00e9s enll\u00e0 de l\u2019allotjament o del consum d\u2019un producte. El nou rooftop converteix la terrassa de l\u2019Hotel Centre en un punt de trobada obert tant als clients de l\u2019establiment com a la ciutadania i als visitants.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Una aposta per les experi\u00e8ncies i la innovaci\u00f3<\/strong><\/h4>\n<p>L\u2019espai t\u00e9 com a protagonista <a href=\"https:\/\/vermutmiro.com\/ca\/miro-spritz-arriba-a-les-altures-de-reus-amb-un-nou-rooftop-a-lhotel-centre\/\"><strong>Mir\u00f3 Spritz<\/strong><\/a>, una de les novetats de Mir\u00f3 per aquesta temporada, i permet donar visibilitat tamb\u00e9 a la nova gamma de productes de la marca orientada al m\u00f3n de la cocteleria.<\/p>\n<p>Amb aquesta proposta, MaserGrup refor\u00e7a la seva aposta per desenvolupar projectes transversals capa\u00e7os de connectar diferents \u00e0rees de negoci i aprofitar les fortaleses de les marques que formen part del grup.<\/p>\n<p>Al mateix temps, la iniciativa contribueix a dinamitzar l\u2019oferta d\u2019oci i restauraci\u00f3 del centre de Reus i a posar en valor elements estretament vinculats al territori, com el patrimoni urb\u00e0, l\u2019hospitalitat i la cultura del vermut.<\/p>\n<p>El rooftop Mir\u00f3 Spritz exemplifica aix\u00ed una de les l\u00ednies estrat\u00e8giques de MaserGrup: <strong>crear connexions entre marques per transformar productes, espais i serveis en experi\u00e8ncies amb valor afegit<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup continua avan\u00e7ant en la creaci\u00f3 de sinergies entre les diferents empreses del grup amb l\u2019objectiu de generar noves experi\u00e8ncies, refor\u00e7ar el posicionament de les seves marques i aportar valor al territori. Aquest estiu, aquesta estrat\u00e8gia es materialitza amb l\u2019obertura del nou rooftop Mir\u00f3 Spritz a l\u2019Hotel Centre Reus, un espai situat a la terrassa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup impulsa noves sinergies entre Mir\u00f3 Vermouth i Hotel Centre Reus - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup impulsa noves sinergies entre Mir\u00f3 Vermouth i Hotel Centre Reus amb el rooftop Mir\u00f3 Spritz de l&#039;Hotel Centre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/ca\/masergrup-impulsa-noves-sinergies-entre-miro-vermouth-i-hotel-centre-reus\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup impulsa noves sinergies entre Mir\u00f3 Vermouth i Hotel Centre Reus - 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