{"id":5767,"date":"2026-08-10T09:04:27","date_gmt":"2026-08-10T09:04:27","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-refuerza-su-compromiso-con-el-territorio-a-traves-de-fruselva-costa-y-amandin-en-la-fira-de-lavellana\/"},"modified":"2026-08-10T09:07:39","modified_gmt":"2026-08-10T09:07:39","slug":"masergrup-reforca-el-seu-compromis-amb-el-territori-a-traves-de-fruselva-costa-i-amandin-a-la-fira-de-lavellana","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-reforca-el-seu-compromis-amb-el-territori-a-traves-de-fruselva-costa-i-amandin-a-la-fira-de-lavellana\/","title":{"rendered":"MaserGrup refor\u00e7a el seu comprom\u00eds amb el territori a trav\u00e9s de Fruselva, Costa i Amand\u00edn a la Fira de l\u2019Avellana"},"content":{"rendered":"<p><strong>MaserGrup continua refor\u00e7ant el seu comprom\u00eds amb el territori i amb les comunitats on desenvolupa la seva activitat.<\/strong> En aquesta l\u00ednia, Fruselva, empresa que forma part del grup, ha participat un any m\u00e9s a la Fira de l\u2019Avellana de Riudoms juntament amb Costa i Amand\u00edn, dues de les marques vinculades a la companyia.<\/p>\n<p>Del 7 al 9 d\u2019agost, Riudoms va celebrar la <strong>44a edici\u00f3 de la Fira de l\u2019Avellana i la 425a Fira de Sant Lloren\u00e7<\/strong>, una cita plenament consolidada al calendari del Baix Camp que combina tradici\u00f3, gastronomia, cultura i activitat empresarial. Durant tres jornades, el municipi va acollir tallers, experi\u00e8ncies gastron\u00f2miques, exposicions, m\u00fasica en directe i activitats familiars, en una edici\u00f3 que tamb\u00e9 va tenir l\u2019univers d\u2019Antoni Gaud\u00ed com un dels seus eixos en el marc de l\u2019Any Gaud\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Una pres\u00e8ncia que connecta empresa, marques i territori<\/strong><\/h4>\n<p>La participaci\u00f3 de <strong><a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Fruselva\">Fruselva<\/a>, Costa i Amand\u00edn<\/strong> va permetre acostar al p\u00fablic diferents projectes vinculats a l\u2019\u00e0mbit de l\u2019alimentaci\u00f3 i la innovaci\u00f3. Al llarg del cap de setmana, els visitants van poder degustar diverses begudes vegetals de Costa i Amand\u00edn i con\u00e8ixer de primera m\u00e0 part de l\u2019oferta de totes dues marques.<\/p>\n<p>Des de la perspectiva de MaserGrup, aquesta participaci\u00f3 representa molt m\u00e9s que la pres\u00e8ncia en un <a href=\"https:\/\/www.avellana.cat\/\">esdeveniment local<\/a>. <strong>Forma part d\u2019una manera d\u2019entendre el creixement empresarial basada en la combinaci\u00f3 d\u2019innovaci\u00f3, projecci\u00f3 internacional i arrelament al territori.<\/strong><\/p>\n<p>Fruselva mant\u00e9 una vinculaci\u00f3 especialment estreta amb el Baix Camp. <strong>Riudoms acull una de les seves plantes de producci\u00f3, mentre que la seu corporativa es troba a Reus<\/strong>, fet que consolida la implantaci\u00f3 industrial i empresarial del grup en aquesta zona.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Cr\u00e9ixer globalment sense perdre les arrels<\/strong><\/h4>\n<p>Des del territori, Fruselva desenvolupa una activitat industrial i innovadora amb una clara vocaci\u00f3 internacional, exportant solucions aliment\u00e0ries a diferents mercats del m\u00f3n. Al mateix temps, la companyia mant\u00e9 el seu comprom\u00eds amb <strong>el teixit econ\u00f2mic i social local, el talent de proximitat i les iniciatives que contribueixen a dinamitzar l\u2019entorn.<\/strong><\/p>\n<p>Aquesta filosofia encaixa plenament amb la visi\u00f3 de MaserGrup: <strong>impulsar projectes empresarials competitius i amb capacitat de creixement global, sense desvincular-los de les comunitats que els han vist n\u00e9ixer i evolucionar.<\/strong><\/p>\n<p>La Fira de l\u2019Avellana, estretament vinculada a la identitat agr\u00edcola i gastron\u00f2mica de Riudoms, constitueix un espai de trobada entre empreses, productors, entitats, ve\u00efns i visitants. La participaci\u00f3 de Fruselva, Costa i Amand\u00edn permet, per tant, <strong>refor\u00e7ar la connexi\u00f3 entre activitat empresarial, territori i societat.<\/strong><\/p>\n<p>Amb iniciatives com aquesta, MaserGrup continua avan\u00e7ant en una estrat\u00e8gia de creixement que combina <strong>diversificaci\u00f3, innovaci\u00f3, proximitat i comprom\u00eds amb el territori<\/strong>, consolidant un model empresarial capa\u00e7 de competir internacionalment i, alhora, continuar generant valor des del Baix Camp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup continua refor\u00e7ant el seu comprom\u00eds amb el territori i amb les comunitats on desenvolupa la seva activitat. En aquesta l\u00ednia, Fruselva, empresa que forma part del grup, ha participat un any m\u00e9s a la Fira de l\u2019Avellana de Riudoms juntament amb Costa i Amand\u00edn, dues de les marques vinculades a la companyia. Del 7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-5767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup refor\u00e7a el seu comprom\u00eds amb el territori a trav\u00e9s de Fruselva, Costa i Amand\u00edn a la Fira de l\u2019Avellana - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup refor\u00e7a el seu comprom\u00eds amb el territori amb la participaci\u00f3 de Fruselva, Costa i Amand\u00edn a la Fira de l\u2019Avellana de Riudoms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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