{"id":5818,"date":"2026-10-02T06:37:15","date_gmt":"2026-10-02T06:37:15","guid":{"rendered":"https:\/\/masergrup.com\/miro-vermouth-refuerza-su-posicionamiento-gastronomico-y-comercial-dentro-de-la-estrategia-de-masergrup\/"},"modified":"2026-10-02T06:41:00","modified_gmt":"2026-10-02T06:41:00","slug":"miro-vermouth-reforca-el-seu-posicionament-gastronomic-i-comercial-dins-lestrategia-de-masergrup","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/miro-vermouth-reforca-el-seu-posicionament-gastronomic-i-comercial-dins-lestrategia-de-masergrup\/","title":{"rendered":"Mir\u00f3 Vermouth refor\u00e7a el seu posicionament gastron\u00f2mic i comercial dins l\u2019estrat\u00e8gia de MaserGrup"},"content":{"rendered":"<p>A MaserGrup entenem el desenvolupament de les empreses del grup des d\u2019una visi\u00f3 que combina <strong>arrelament, innovaci\u00f3, posicionament de marca i generaci\u00f3 de noves oportunitats de negoci<\/strong>. En aquest context, Mir\u00f3 Vermouth continua avan\u00e7ant en una l\u00ednia estrat\u00e8gica que refor\u00e7a la seva vinculaci\u00f3 amb la gastronomia, el canal professional i el territori.<\/p>\n<p>Durant les darreres setmanes, <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\">Mir\u00f3<\/a> ha participat en diferents iniciatives que comparteixen un mateix objectiu: <strong>ampliar la pres\u00e8ncia de la marca en entorns gastron\u00f2mics de valor, generar noves connexions professionals i continuar posicionant el vermut de Reus com un producte contemporani, vers\u00e0til i amb identitat pr\u00f2pia<\/strong>.<\/p>\n<p>Una d\u2019aquestes cites ha estat l\u2019Assemblea anual d\u2019<strong>Euro-Toques Catalunya<\/strong>, celebrada els dies 20 i 21 de setembre a la R\u00e0pita i al Delta de l\u2019Ebre. L\u2019esdeveniment va reunir destacats cuiners i professionals de la gastronomia catalana en un espai de reflexi\u00f3 sobre producte de proximitat, innovaci\u00f3, territori i futur de la cuina. En aquest marc, Mir\u00f3 va presentar el seu <strong>Gran Reserva<\/strong>, reconegut als World Vermouth Awards, acostant una de les seves refer\u00e8ncies m\u00e9s emblem\u00e0tiques a professionals de primer nivell.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Proximitat al canal professional i noves oportunitats de negoci<\/strong><\/h4>\n<p>Aquesta estrat\u00e8gia tamb\u00e9 t\u00e9 una dimensi\u00f3 clarament comercial. El 28 de setembre, Mir\u00f3 Vermouth va celebrar al <strong>Hotel Fontanals<\/strong> una jornada de presentaci\u00f3 del seu porfoli dirigida al canal HORECA, en col\u00b7laboraci\u00f3 amb Ramon Rovira Vins i Caves. La sessi\u00f3 va permetre donar a con\u00e8ixer refer\u00e8ncies com Mir\u00f3 Rosso, Bianco, Ros\u00e9, Gran Reserva i Zero, aix\u00ed com explorar noves formes de consum del vermut m\u00e9s enll\u00e0 de l\u2019aperitiu tradicional.<\/p>\n<p>Per a MaserGrup, iniciatives com aquesta s\u00f3n especialment rellevants perqu\u00e8 permeten <strong>escoltar directament el mercat, con\u00e8ixer les necessitats dels professionals i identificar noves vies de desenvolupament comercial<\/strong>. La capacitat d\u2019adaptar el producte a diferents moments de consum, facilitar-ne la incorporaci\u00f3 a l\u2019operativa de bars, restaurants i hotels i generar propostes amb valor afegit forma part d\u2019una visi\u00f3 orientada al creixement sostenible de la marca.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Gastronomia, territori i posicionament de marca<\/strong><\/h4>\n<p>El 30 de setembre, Mir\u00f3 tamb\u00e9 va participar als <strong><a href=\"https:\/\/www.lavanguardia.com\/comer\">Encuentros Comer<\/a> Tarragona \u201cEntre el Mar y la Vi\u00f1a\u201d<\/strong>, celebrats a Cambrils. La jornada va reunir professionals de la gastronomia, la restauraci\u00f3, el sector agroalimentari i representants institucionals per analitzar el potencial del producte i del territori com a motors d\u2019oportunitats. Mir\u00f3 va formar part de la taula rodona \u201cUna gran despensa\u201d, centrada en la diversitat de productes locals i en el paper d\u2019empreses, productors i institucions en la seva promoci\u00f3.<\/p>\n<p>Des de la perspectiva de MaserGrup, aquestes tres participacions responen a una mateixa manera d\u2019entendre el creixement: <strong>construir marca des de l\u2019origen, refor\u00e7ar la pres\u00e8ncia en canals estrat\u00e8gics i generar relacions amb els actors que defineixen l\u2019evoluci\u00f3 del sector gastron\u00f2mic<\/strong>.<\/p>\n<p>Mir\u00f3 Vermouth representa, dins del grup, una marca profundament vinculada a Reus i a la cultura del vermut, per\u00f2 amb capacitat per evolucionar, innovar i accedir a nous contextos de consum. La seva pres\u00e8ncia en espais professionals, gastron\u00f2mics i sectorials refor\u00e7a aquest posicionament i contribueix a projectar una marca que combina <strong>tradici\u00f3, qualitat, innovaci\u00f3 i visi\u00f3 de futur<\/strong>.<\/p>\n<p>A MaserGrup continuem treballant perqu\u00e8 les empreses del grup creixin a partir d\u2019una estrat\u00e8gia que connecti negoci, territori i oportunitats. <strong>Impulsar marques amb identitat pr\u00f2pia, capaces de generar valor al seu entorn i competir en nous espais, forma part de la nostra manera d\u2019entendre el desenvolupament empresarial.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup entenem el desenvolupament de les empreses del grup des d\u2019una visi\u00f3 que combina arrelament, innovaci\u00f3, posicionament de marca i generaci\u00f3 de noves oportunitats de negoci. En aquest context, Mir\u00f3 Vermouth continua avan\u00e7ant en una l\u00ednia estrat\u00e8gica que refor\u00e7a la seva vinculaci\u00f3 amb la gastronomia, el canal professional i el territori. Durant les darreres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth refor\u00e7a el seu posicionament gastron\u00f2mic i comercial dins l\u2019estrat\u00e8gia de MaserGrup - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup refor\u00e7a el posicionament de Mir\u00f3 Vermouth amb una estrat\u00e8gia centrada en gastronomia, territori i canal HORECA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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