{"id":5829,"date":"2026-10-15T06:24:42","date_gmt":"2026-10-15T06:24:42","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-impulsa-el-posicionamiento-de-miro-vermouth-en-el-sector-gastronomico-a-traves-de-los-premios-comer-2026\/"},"modified":"2026-10-15T06:27:26","modified_gmt":"2026-10-15T06:27:26","slug":"masergrup-impulsa-el-posicionament-de-miro-vermouth-en-el-sector-gastronomic-a-traves-dels-premis-comer-2026","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/masergrup-impulsa-el-posicionament-de-miro-vermouth-en-el-sector-gastronomic-a-traves-dels-premis-comer-2026\/","title":{"rendered":"MaserGrup impulsa el posicionament de Mir\u00f3 Vermouth en el sector gastron\u00f2mic a trav\u00e9s dels Premis Comer 2026"},"content":{"rendered":"

A MaserGrup entenem el creixement de les nostres empreses i marques com un proc\u00e9s que va m\u00e9s enll\u00e0 del desenvolupament comercial. Construir posicionament, generar relacions estrat\u00e8giques i ser presents en els espais on es defineix el futur de cada sector s\u00f3n elements fonamentals de la nostra visi\u00f3 empresarial.<\/strong><\/p>\n

En aquest context, Mir\u00f3 Vermouth<\/a>, empresa que forma part de MaserGrup, va participar el passat 13 d\u2019octubre com a patrocinador de la sisena edici\u00f3 dels Premis Comer de La Vanguardia<\/a><\/strong>, celebrada a l\u2019Hotel Arts de Barcelona.<\/p>\n

La trobada va reunir m\u00e9s de 200 professionals vinculats a diferents \u00e0mbits de la gastronomia, des de xefs i professionals de sala fins a productors, artesans, especialistes en vi, pastissers i altres actors relacionats amb la ind\u00fastria aliment\u00e0ria. Una cita que s\u2019ha consolidat com un espai rellevant per recon\u00e8ixer el talent, compartir coneixement i posar en valor els projectes que contribueixen a l\u2019evoluci\u00f3 del sector gastron\u00f2mic.<\/p>\n

<\/h2>\n

Una estrat\u00e8gia per apropar Mir\u00f3 a nous espais de consum<\/strong><\/h4>\n

Per a MaserGrup, la participaci\u00f3 de Mir\u00f3 Vermouth en iniciatives d\u2019aquesta dimensi\u00f3 forma part d\u2019una estrat\u00e8gia destinada a refor\u00e7ar la seva connexi\u00f3 amb la gastronomia i ampliar les oportunitats de posicionament de la marca dins del canal professional<\/strong>.<\/p>\n

L\u2019objectiu \u00e9s continuar evolucionant des d\u2019una identitat fortament vinculada a la tradici\u00f3 del vermut de Reus cap a una marca capa\u00e7 d\u2019integrar-se en nous moments de consum i propostes gastron\u00f2miques. Aquesta evoluci\u00f3 permet generar noves oportunitats comercials sense renunciar a l\u2019origen, la qualitat i el coneixement acumulat que formen part de la traject\u00f2ria de Mir\u00f3.<\/p>\n

La col\u00b7laboraci\u00f3 amb els Premis Comer tamb\u00e9 facilita el contacte amb professionals i prescriptors que tenen un paper rellevant en la transformaci\u00f3 de la gastronomia. Per a nosaltres, estar a prop de xefs, productors, artesans, comunicadors i professionals del sector significa comprendre millor la seva evoluci\u00f3 i detectar noves maneres d\u2019aportar valor des de les nostres marques<\/strong>.<\/p>\n

<\/h2>\n

Gastronomia, talent i innovaci\u00f3<\/strong><\/h4>\n

Els Premis Comer reconeixen la gastronomia des d\u2019una perspectiva transversal, incorporant aspectes com el producte, el territori, la mem\u00f2ria, la creativitat i l\u2019impacte social.<\/p>\n

En aquesta edici\u00f3 van ser reconeguts Dani Carnero, xef del restaurant Kaleja, amb el premi C de Cuina; David Pallar\u00e8s, de Ganivets Pallar\u00e8s, amb la O d\u2019Origen; l\u2019escriptora i antrop\u00f2loga Laura Sanz amb la M de Mem\u00f2ria; la Fundaci\u00f3 Esment de Mallorca amb la E d\u2019Empatia, i l\u2019escriptor Luis Manuel Garc\u00eda M\u00e9ndez amb la R de Relat.<\/p>\n

La gala tamb\u00e9 va distingir Carlo Petrini, impulsor del moviment Slow Food, amb el Premi Especial Consci\u00e8ncia, mentre que Jordi Roca va rebre el Premi Especial 2026 en reconeixement a la seva creativitat i capacitat emprenedora.<\/p>\n

<\/h2>\n

Construir marques amb identitat i visi\u00f3 de futur<\/strong><\/h4>\n

La participaci\u00f3 de Mir\u00f3 Vermouth als Premis Comer se suma a una l\u00ednia de treball que busca consolidar la seva pres\u00e8ncia en entorns gastron\u00f2mics estrat\u00e8gics i enfortir les relacions amb el canal professional<\/strong>.<\/p>\n

Des de MaserGrup apostem per acompanyar el desenvolupament de les nostres empreses respectant la identitat pr\u00f2pia de cada projecte i, al mateix temps, impulsant aquells espais que poden contribuir al seu creixement i evoluci\u00f3.<\/p>\n

En el cas de Mir\u00f3 Vermouth, el seu arrelament a Reus i la seva vinculaci\u00f3 hist\u00f2rica amb la cultura del vermut constitueixen una base s\u00f2lida sobre la qual continuar construint. A partir d\u2019aqu\u00ed, treballem per refor\u00e7ar una marca capa\u00e7 de combinar tradici\u00f3, innovaci\u00f3, gastronomia i noves oportunitats de mercat<\/strong>.<\/p>\n

El patrocini dels Premis Comer 2026 representa, per tant, molt m\u00e9s que una pres\u00e8ncia puntual en un esdeveniment. \u00c9s una mostra d\u2019una estrat\u00e8gia a llarg termini orientada a generar connexions, refor\u00e7ar el posicionament i continuar construint valor al voltant d\u2019una de les marques que formen part de MaserGrup.<\/p>\n","protected":false},"excerpt":{"rendered":"

A MaserGrup entenem el creixement de les nostres empreses i marques com un proc\u00e9s que va m\u00e9s enll\u00e0 del desenvolupament comercial. Construir posicionament, generar relacions estrat\u00e8giques i ser presents en els espais on es defineix el futur de cada sector s\u00f3n elements fonamentals de la nostra visi\u00f3 empresarial. En aquest context, Mir\u00f3 Vermouth, empresa que […]<\/p>\n","protected":false},"author":1,"featured_media":5826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"\nMaserGrup impulsa el posicionament de Mir\u00f3 Vermouth en el sector gastron\u00f2mic a trav\u00e9s dels Premis Comer 2026 - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup refor\u00e7a el posicionament de Mir\u00f3 Vermouth en la gastronomia amb el seu patrocini dels Premis Comer 2026 de La Vanguardia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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