{"id":5841,"date":"2026-10-19T09:54:42","date_gmt":"2026-10-19T09:54:42","guid":{"rendered":"https:\/\/masergrup.com\/miro-vermouth-refuerza-su-conexion-con-nuevos-publicos-a-traves-de-la-cursa-de-rac1\/"},"modified":"2026-10-19T09:59:39","modified_gmt":"2026-10-19T09:59:39","slug":"miro-vermouth-reforca-la-seva-connexio-amb-nous-publics-a-traves-de-la-cursa-de-rac1","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/miro-vermouth-reforca-la-seva-connexio-amb-nous-publics-a-traves-de-la-cursa-de-rac1\/","title":{"rendered":"Mir\u00f3 Vermouth refor\u00e7a la seva connexi\u00f3 amb nous p\u00fablics a trav\u00e9s de la Cursa de RAC1"},"content":{"rendered":"<p>A MaserGrup entenem que el creixement de les nostres empreses tamb\u00e9 passa per ser presents en espais capa\u00e7os de generar notorietat, connexi\u00f3 i noves oportunitats de posicionament. En aquesta l\u00ednia, Mir\u00f3 Vermouth, empresa que forma part del grup, ha tornat a col\u00b7laborar amb la <a href=\"https:\/\/www.lacursaderac1.cat\/ca\/\">Cursa de RAC1<\/a>, una iniciativa que combina esport, territori, comunicaci\u00f3 i participaci\u00f3 ciutadana.<\/p>\n<p>Aquest diumenge 18 d\u2019octubre, Platja d\u2019Aro va acollir l\u2019onzena edici\u00f3 de la cursa, que va reunir prop de 3.000 participants en un recorregut de cinc quil\u00f2metres per Castell d\u2019Aro, Platja d\u2019Aro i S\u2019Agar\u00f3.<\/p>\n<p>Per a MaserGrup, aquesta col\u00b7laboraci\u00f3 forma part d\u2019una estrat\u00e8gia orientada a refor\u00e7ar la relaci\u00f3 de les nostres marques amb nous p\u00fablics i ampliar els contextos en qu\u00e8 poden ser rellevants.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Mir\u00f3 Zero, noves ocasions de consum<\/strong><\/h4>\n<p>Un dels protagonistes de la jornada va ser Mir\u00f3 Zero, l\u2019aperitiu sense alcohol de <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\">Mir\u00f3 Vermouth<\/a>. Despr\u00e9s de creuar la l\u00ednia de meta, els participants van poder brindar amb aquesta proposta i descobrir una manera diferent de gaudir del moment de l\u2019aperitiu.<\/p>\n<p>La seva pres\u00e8ncia en un entorn esportiu permet posar en valor la versatilitat del portafoli de Mir\u00f3 i connectar amb nous h\u00e0bits de consum. Per a MaserGrup, aquesta capacitat d\u2019adaptaci\u00f3 \u00e9s clau per continuar impulsant marques competitives, capaces d\u2019evolucionar sense perdre la seva identitat.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Construir marca m\u00e9s enll\u00e0 del producte<\/strong><\/h4>\n<p>Des de MaserGrup apostem per marques amb una identitat s\u00f2lida i una relaci\u00f3 propera amb les persones. La participaci\u00f3 en esdeveniments esportius, gastron\u00f2mics, socials o culturals contribueix a generar experi\u00e8ncies, refor\u00e7ar el posicionament i ampliar la visibilitat de les empreses del grup.<\/p>\n<p>En el cas de Mir\u00f3 Vermouth, aquesta estrat\u00e8gia combina el seu arrelament a Reus i a la cultura del vermut amb una clara voluntat d\u2019innovaci\u00f3 i evoluci\u00f3.<\/p>\n<p>La col\u00b7laboraci\u00f3 amb la Cursa de RAC1 n\u2019\u00e9s un exemple: una acci\u00f3 que permet apropar Mir\u00f3 Zero a nous p\u00fablics, explorar nous moments de consum i refor\u00e7ar la connexi\u00f3 de la marca amb el territori.<\/p>\n<p>A MaserGrup continuem treballant per impulsar empreses capaces de cr\u00e9ixer a partir de la combinaci\u00f3 d\u2019<strong>identitat, innovaci\u00f3, diversificaci\u00f3 i proximitat amb el consumidor<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup entenem que el creixement de les nostres empreses tamb\u00e9 passa per ser presents en espais capa\u00e7os de generar notorietat, connexi\u00f3 i noves oportunitats de posicionament. En aquesta l\u00ednia, Mir\u00f3 Vermouth, empresa que forma part del grup, ha tornat a col\u00b7laborar amb la Cursa de RAC1, una iniciativa que combina esport, territori, comunicaci\u00f3 i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth refor\u00e7a la seva connexi\u00f3 amb nous p\u00fablics a trav\u00e9s de la Cursa de RAC1 - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup refor\u00e7a el posicionament de Mir\u00f3 Vermouth a 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