{"id":5854,"date":"2026-10-23T08:49:43","date_gmt":"2026-10-23T08:49:43","guid":{"rendered":"https:\/\/masergrup.com\/?p=5854"},"modified":"2026-10-22T08:51:25","modified_gmt":"2026-10-22T08:51:25","slug":"la-presencia-de-miro-al-congres-aecoc-reforca-la-visio-estrategica-de-masergrup-en-el-gran-consum","status":"publish","type":"post","link":"https:\/\/masergrup.com\/ca\/la-presencia-de-miro-al-congres-aecoc-reforca-la-visio-estrategica-de-masergrup-en-el-gran-consum\/","title":{"rendered":"La pres\u00e8ncia de Mir\u00f3 al Congr\u00e9s AECOC refor\u00e7a la visi\u00f3 estrat\u00e8gica de MaserGrup en el gran consum"},"content":{"rendered":"<p>A MaserGrup considerem fonamental que les empreses del grup siguin presents als principals espais de trobada, reflexi\u00f3 i decisi\u00f3 dels seus respectius sectors. Per aquest motiu, la participaci\u00f3 de <strong>Mir\u00f3 al 41\u00e8 Congr\u00e9s AECOC de Gran Consum<\/strong>, celebrat els dies 21 i 22 d\u2019octubre a Sevilla, representa una oportunitat estrat\u00e8gica per continuar connectats amb l\u2019evoluci\u00f3 del mercat i amb els principals actors de la ind\u00fastria i la distribuci\u00f3 a Espanya.<\/p>\n<p>El <a href=\"https:\/\/www.aecoc.es\/\">Congr\u00e9s AECOC<\/a> va reunir en aquesta edici\u00f3 <strong>m\u00e9s de 1.100 empresaris i alts directius de tota la cadena de valor del gran consum<\/strong>, consolidant-se com un escenari privilegiat per compartir coneixement, analitzar tend\u00e8ncies i abordar conjuntament els reptes que marcaran els pr\u00f2xims anys.<\/p>\n<p>Per a MaserGrup, que <a href=\"https:\/\/masergrup.com\/ca\/empreses\/#Miro\">Mir\u00f3<\/a> formi part d\u2019aquest tipus de trobades suposa <strong>ser a prop dels espais on es debat el futur del sector<\/strong>, escoltar directament les inquietuds d\u2019empreses i distribu\u00efdors i identificar noves oportunitats de desenvolupament per a una companyia amb una marca consolidada i una clara vocaci\u00f3 de creixement.<\/p>\n<h2><\/h2>\n<h4><strong>Coneixement per anticipar l\u2019evoluci\u00f3 del mercat<\/strong><\/h4>\n<p>Sota el lema \u201cPensar en plural\u201d, el Congr\u00e9s va posar sobre la taula q\u00fcestions especialment rellevants per a l\u2019estrat\u00e8gia empresarial actual, com la transformaci\u00f3 dels h\u00e0bits de consum, la innovaci\u00f3, l\u2019aplicaci\u00f3 de noves tecnologies, la sostenibilitat, el talent i la creaci\u00f3 de valor en un escenari econ\u00f2mic cada vegada m\u00e9s complex.<\/p>\n<p>La pres\u00e8ncia de Mir\u00f3 permet traslladar aquests aprenentatges al desenvolupament de la seva pr\u00f2pia estrat\u00e8gia i refor\u00e7ar les relacions amb companyies i professionals que formen part de la cadena de valor.<\/p>\n<p>Des de MaserGrup entenem que <strong>anticipar-se als canvis del mercat requereix mantenir una escolta activa i una connexi\u00f3 permanent amb el sector<\/strong>. Participar en trobades com AECOC contribueix a disposar d\u2019una visi\u00f3 m\u00e9s \u00e0mplia sobre l\u2019evoluci\u00f3 del consumidor, els canals de distribuci\u00f3 i les noves din\u00e0miques comercials.<\/p>\n<h2><\/h2>\n<h4><strong>Una marca preparada per continuar creixent<\/strong><\/h4>\n<p>Mir\u00f3 combina una identitat estretament vinculada a Reus i a la cultura del vermut amb una estrat\u00e8gia orientada a la innovaci\u00f3, la diversificaci\u00f3 i el creixement.<\/p>\n<p>La seva participaci\u00f3 al Congr\u00e9s AECOC refor\u00e7a precisament aquesta visi\u00f3. Per a MaserGrup, significa continuar impulsant una de les empreses del grup des de <strong>el coneixement, les relacions estrat\u00e8giques i la capacitat de detectar noves oportunitats de negoci<\/strong>.<\/p>\n<p>Ser presents als principals f\u00f2rums empresarials ens permet mirar m\u00e9s enll\u00e0 del context immediat, comprendre cap a on avan\u00e7a el mercat i continuar construint companyies preparades per afrontar els reptes del futur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A MaserGrup considerem fonamental que les empreses del grup siguin presents als principals espais de trobada, reflexi\u00f3 i decisi\u00f3 dels seus respectius sectors. Per aquest motiu, la participaci\u00f3 de Mir\u00f3 al 41\u00e8 Congr\u00e9s AECOC de Gran Consum, celebrat els dies 21 i 22 d\u2019octubre a Sevilla, representa una oportunitat estrat\u00e8gica per continuar connectats amb l\u2019evoluci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pres\u00e8ncia de Mir\u00f3 al Congr\u00e9s AECOC refor\u00e7a la visi\u00f3 estrat\u00e8gica de MaserGrup en el gran consum - MASERGRUP<\/title>\n<meta name=\"description\" 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