{"id":4205,"date":"2025-04-14T13:00:21","date_gmt":"2025-04-14T13:00:21","guid":{"rendered":"https:\/\/masergrup.com\/?p=4205"},"modified":"2025-04-14T13:34:38","modified_gmt":"2025-04-14T13:34:38","slug":"miro-vermouth-celebrates-strong-performance-its-bold-expansion-plans-for-2025","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-vermouth-celebrates-strong-performance-its-bold-expansion-plans-for-2025\/","title":{"rendered":"Mir\u00f3 Vermouth celebrates a successful year with MaserGrup"},"content":{"rendered":"<p class=\"\" data-start=\"3755\" data-end=\"3986\">At <strong>MaserGrup<\/strong>, we are proud to celebrate the remarkable performance of one of our most iconic brands: <strong>Mir\u00f3 Vermouth<\/strong>. The year 2024 brought significant achievements, <strong>reflecting the brand\u2019s solid strategy<\/strong> and commitment to excellence.<\/p>\n<p class=\"\" data-start=\"3988\" data-end=\"4251\"><strong>Mir\u00f3 closed the year with 6 million litres sold<\/strong> \u2014a 7% increase compared to 2023\u2014 confirming its<strong> leadership in Catalonia<\/strong> and its growing presence in national and international markets. Revenue rose to \u20ac10.78 million (+9.6%), and EBITDA reached \u20ac707,000, up by 11%.<\/p>\n<p class=\"\" data-start=\"4253\" data-end=\"4582\">These figures <strong>are the result of strong teamwork and a long-term vision<\/strong> based on continuous improvement and product quality. In 2024, Mir\u00f3 invested \u20ac425,000 in enhancing its production processes. Looking ahead, the company plans to invest \u20ac1.7 million in 2025 to strengthen its production capacity and accelerate global expansion.<\/p>\n<p class=\"\" data-start=\"4584\" data-end=\"4859\">At <strong>MaserGrup<\/strong>, we are excited to support Mir\u00f3 Vermouth as it continues to grow and evolve. Founded in 1914 in Cornudella de Montsant and based in Reus since 1957, Mir\u00f3 Vermouth remains a benchmark in the vermouth sector \u2014 rooted in tradition, yet firmly focused on the future.<\/p>\n<span class=\"collapseomatic \" id=\"id6a22429ea7c74\"  tabindex=\"0\" title=\"\"    ><\/span><div id=\"target-id6a22429ea7c74\" class=\"collapseomatic_content \">\n<p>Mir\u00f3 Vermouth\u2019s continued growth is also driven by its ability to connect with new generations of vermouth lovers while staying true to its roots. The brand\u2019s commitment to sustainability, local sourcing, and ingredient quality has become a key differentiator in an increasingly demanding market. The expansion of its product range \u2014offering new options with a handcrafted spirit\u2014 has helped strengthen consumer loyalty. At MaserGrup, we especially value this constant evolution that blends heritage with innovation, positioning Mir\u00f3 as a brand fully prepared to continue leading the future of vermouth.<\/p>\n<p><img alt=\"miro><\/p>\n<p>&nbsp;<\/p>\n<p><img alt=\"miro\"><br \/>\n<a href=\" \"><\/a><br \/>\n<a href=\" \"><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we are proud to celebrate the remarkable performance of one of our most iconic brands: Mir\u00f3 Vermouth. The year 2024 brought significant achievements, reflecting the brand\u2019s solid strategy and commitment to excellence. Mir\u00f3 closed the year with 6 million litres sold \u2014a 7% increase compared to 2023\u2014 confirming its leadership in Catalonia and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mir\u00f3 Vermouth celebrates a successful year with MaserGrup - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup celebrates the strong performance of Mir\u00f3 Vermouth in 2024 and its bold expansion plans for 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/miro-vermouth-celebrates-strong-performance-its-bold-expansion-plans-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mir\u00f3 Vermouth celebrates a successful year with MaserGrup - 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