{"id":4265,"date":"2025-05-15T12:43:58","date_gmt":"2025-05-15T12:43:58","guid":{"rendered":"https:\/\/masergrup.com\/miro-presenta-zero-innovacion-sin-alcohol-para-un-aperitivo-saludable\/"},"modified":"2025-05-15T12:50:15","modified_gmt":"2025-05-15T12:50:15","slug":"miro-presents-zero-alcohol-free-innovation-for-a-healthy-aperitif","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-presents-zero-alcohol-free-innovation-for-a-healthy-aperitif\/","title":{"rendered":"Mir\u00f3 presents Zero: alcohol-free innovation for a healthy aperitif"},"content":{"rendered":"<p>In line with the evolution of consumer habits and the growing interest in health and wellness, <strong>Mir\u00f3 Vermouth<\/strong>, a brand belonging to <strong>MaserGrup<\/strong>, has presented <strong><a href=\"https:\/\/vermutmiro.com\/ca\/producto\/vermouth-miro-rose\/\">Mir\u00f3 Zero<\/a><\/strong>, a new range of alcohol-free aperitifs that combines tradition, elegance and flavor with a modern and responsible approach.<br \/>\nThe official launch took place on Thursday May 15 at the emblematic Casa Nav\u00e0s in Reus, where media and industry professionals were able to see first hand this innovative proposal, which reinforces Mir\u00f3&#8217;s commitment to quality and adaptation to new lifestyles.<\/p>\n<p><strong>Mir\u00f3 Zero<\/strong> is born as a fresh, inclusive and sophisticated option, designed for those who enjoy the aperitif ritual, but opt for non-alcoholic alternatives, whether for health reasons, personal choice or lifestyle. This new line maintains the character and personality that define Mir\u00f3, without sacrificing the flavor or the social experience that accompanies each toast.<\/p>\n<p>&nbsp;<\/p>\n<p>As Montse Caelles, commercial director of Mir\u00f3 Vermouth, said: \u201cWith this new product we want to bring the aperitif of always, but like never before\u201d. The company presents the new Mir\u00f3 Zero as an alternative to leave no one out of the vermouth moment. Although it is not only designed for this time of the day, but also to have a drink before dinner or even have a presence in some cocktails.<\/p>\n<p>With this new range, <strong><a href=\"https:\/\/masergrup.com\/en\/\">MaserGrup<\/a> reaffirms its commitment to constant innovation<\/strong>, bringing to the market products aligned with the current needs of consumers, without losing sight of the essence that has made Mir\u00f3 a recognized and valued brand.<\/p>\n<p>Mir\u00f3 Zero is another example of the balance between heritage, modernity and future vision that defines MaserGrup and all its brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In line with the evolution of consumer habits and the growing interest in health and wellness, Mir\u00f3 Vermouth, a brand belonging to MaserGrup, has presented Mir\u00f3 Zero, a new range of alcohol-free aperitifs that combines tradition, elegance and flavor with a modern and responsible approach. The official launch took place on Thursday May 15 at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mir\u00f3 presents Zero: alcohol-free innovation for a healthy aperitif - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Zero is another example of the balance between heritage, modernity and future vision that defines MaserGrup and all its brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/miro-presents-zero-alcohol-free-innovation-for-a-healthy-aperitif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mir\u00f3 presents Zero: alcohol-free innovation for a healthy aperitif - 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