{"id":4277,"date":"2025-05-16T09:59:33","date_gmt":"2025-05-16T09:59:33","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-participa-a-food-4-future-expo-foodtech-amb-ponencies-networking-i-innovacion\/"},"modified":"2025-05-16T10:07:51","modified_gmt":"2025-05-16T10:07:51","slug":"masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation\/","title":{"rendered":"MaserGrup participates in FOOD 4 FUTURE &#8211; EXPO FOODTECH with presentations, networking and innovation"},"content":{"rendered":"<p>From May 13th to 15th, <strong>we have been present at FOOD 4 FUTURE &#8211; EXPO FOODTECH<\/strong>, at the BEC exhibition center in Bilbao,<a href=\"https:\/\/www.expofoodtech.com\/\"> a reference event for the food sector.<\/a> This international fair has provided us with the ideal opportunity to <strong>showcase our products, services and innovations<\/strong>, as well as to <strong>connect with industry professionals and explore new collaborations.<\/strong><\/p>\n<p><strong>We have actively participated in the conference program<\/strong> with two outstanding interventions that have reinforced our commitment to research and innovation:<\/p>\n<p>On Tuesday, May 14, <strong>Dr. Guillermo Mena S\u00e1nchez, Global R&amp;D Director of our group company, <a href=\"https:\/\/masergrup.com\/en\/companies\/#Fruselva\">Global Fruselva<\/a><\/strong>, participated in the session <strong>\u201cHow to engage your shoppers with your innovations &#8211; CMO&#8217;s Debate\u201d<\/strong>, where he shared ideas on how to generate a real connection with consumers through innovation.<\/p>\n<p>The following day, Wednesday, May 15, our <strong>director of innovation in vegetable beverages, \u00darsula Catal\u00e1n<\/strong>, took part in the session <strong>\u201cInnovation in progress: Flash pitches of national R&amp;D projects shaping the future of food\u201d<\/strong>, an activity that we co-organized and in which <strong>Vanessa Guti\u00e9rrez Pensado<\/strong> also participated, reinforcing the key role of national R&amp;D projects in the food of the future.<\/p>\n<p>We have also opened <strong>our VIP Lounge<\/strong> to all the people who wanted to meet with us and learn about our projects.<\/p>\n<p>And as a special detail, we have counted with the collaboration of our partner Mir\u00f3 Vermouth, which has offered an exclusive tasting of its range of vermouths during the official dinners of the congress.<\/p>\n<p>We return from Bilbao very satisfied, with new connections and shared challenges. Thanks to all the people and organizations that have made this edition possible of FOOD 4 FUTURE!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From May 13th to 15th, we have been present at FOOD 4 FUTURE &#8211; EXPO FOODTECH, at the BEC exhibition center in Bilbao, a reference event for the food sector. This international fair has provided us with the ideal opportunity to showcase our products, services and innovations, as well as to connect with industry professionals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup participates in FOOD 4 FUTURE - EXPO FOODTECH with presentations, networking and innovation - MASERGRUP<\/title>\n<meta name=\"description\" content=\"From May 13 to 15, we were present at FOOD 4 FUTURE \u2013 EXPO FOODTECH, a benchmark event for the food sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup participates in FOOD 4 FUTURE - EXPO FOODTECH with presentations, networking and innovation - MASERGRUP\" \/>\n<meta property=\"og:description\" content=\"From May 13 to 15, we were present at FOOD 4 FUTURE \u2013 EXPO FOODTECH, a benchmark event for the food sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masergrup.com\/en\/masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"MASERGRUP\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T09:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T10:07:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/05\/Food-4-Future.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"masergrup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"masergrup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-participates-in-food-4-future-expo-foodtech-with-presentations-networking-and-innovation\/\"},\"author\":{\"name\":\"masergrup\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\"},\"headline\":\"MaserGrup participates in FOOD 4 FUTURE &#8211; 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