{"id":4366,"date":"2025-06-25T09:29:50","date_gmt":"2025-06-25T09:29:50","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-invierte-en-la-suiza-holle-baby-food-empresa-referente-mundial-en-alimentacion-infantil-sostenible\/"},"modified":"2025-07-02T14:00:32","modified_gmt":"2025-07-02T14:00:32","slug":"masergrup-invests-in-holle-baby-food","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-invests-in-holle-baby-food\/","title":{"rendered":"MaserGrup invests in Swiss company Holle Baby Food, a global leader in sustainable baby nutrition"},"content":{"rendered":"<p><a href=\"https:\/\/masergrup.com\/en\/\">MaserGrup<\/a>, a business holding with a strong track record in the consumer goods, food, and health sectors, has announced a strategic investment in Swiss <a href=\"https:\/\/www.holle.ch\/en\/\">company<\/a> Holle Baby Food \u2014 a global leader in organic and biodynamic baby nutrition and an international pioneer in Demeter-certified products.<\/p>\n<p>This investment is part of MaserGrup\u2019s international expansion strategy into high value-added categories, positioning the group as a key player in the healthy and sustainable baby food segment.<\/p>\n<p>The acquisition falls within the group\u2019s broader investment plan in Europe, which began in the second half of 2023 with the purchase of Costa Concentrados Levantinos in Spain \u2014a company specialized in plant-based beverages \u2014and continued with the opening of a new Fruselva factory dedicated to baby food, located in the same production center.<\/p>\n<p><em>\u201cThis investment represents a long-term alliance with a brand that shares our core values: quality, sustainability, and a commitment to health from the earliest stages of life,\u201d<\/em> says Xavier Mart\u00ednez i Serra, president and founder of MaserGrup. <em>\u201cOur goal is to support and strengthen the development of Holle Baby Food without compromising its identity or the standards it has upheld throughout its 90-year history. This new chapter will bring enhanced industrial capabilities, innovation, and global distribution to take its unique offering to new markets.\u201d<\/em><\/p>\n<h4><strong>About Holle Baby Food<\/strong><\/h4>\n<p>Holle Baby Food AG, founded in 1934 in Arlesheim (Switzerland) and currently headquartered in Riehen (Canton of Basel), is the only brand with over 90 years of history that has worked with biodynamic products since its inception. Present in more than 50 countries, it holds over 115 registered trademarks and offers a portfolio of more than 200 products. Holle Baby Food is regarded as the pioneer in Demeter-certified infant nutrition \u2014 the most demanding label for biodynamic farming and organic production.<\/p>\n<h4><strong>Growing together \u2014consciously, sustainably, and with vision \u2014 driving global growth<\/strong><\/h4>\n<p>The collaboration involves a significant investment over the next five years, aimed at long-term success and focused on:<\/p>\n<ul>\n<li><strong>Expanding Holle\u2019s portfolio <\/strong>with new product lines tailored to the needs of international markets.<\/li>\n<li><strong>Intensive investment in research and development<\/strong>, particularly in the area of advanced science-based formulations.<\/li>\n<li><strong>Establishment of joint innovation structures<\/strong> to bring new ideas to market more quickly.<\/li>\n<\/ul>\n<p>All of this under the highest standards of quality, sustainability, and traceability.<\/p>\n<h4><strong>Operational Structure and Synergies<\/strong><\/h4>\n<p>Holle will continue to operate with its current team, led by Anne Mutter, at its Swiss headquarters. The team, composed of over 60 people, will benefit from access to MaserGrup\u2019s strategic, industrial, and commercial resources. The synergy between both organizations will strengthen the connection with discerning consumers in over 64 countries, while also reinforcing relationships with healthcare professionals and the specialized retail channel.<\/p>\n<p><strong>About the Demeter Certification<\/strong><\/p>\n<p>Demeter is the international certification that identifies agricultural and livestock products produced according to the principles of biodynamic farming. As a prerequisite, it requires compliance with the European Union&#8217;s organic farming regulations. It represents the highest standard of quality and sustainability in organic production, with a strong presence and recognition in Germany, Austria, and Switzerland.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup, a business holding with a strong track record in the consumer goods, food, and health sectors, has announced a strategic investment in Swiss company Holle Baby Food \u2014 a global leader in organic and biodynamic baby nutrition and an international pioneer in Demeter-certified products. This investment is part of MaserGrup\u2019s international expansion strategy into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-4366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holle-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup invests in Swiss company Holle Baby Food, a global leader in sustainable baby nutrition - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup invests in Holle Baby Food, strengthening its commitment to sustainable, biodynamic baby nutrition and global growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/masergrup-invests-in-holle-baby-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup invests in Swiss company Holle Baby Food, a global leader in sustainable baby nutrition - 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