{"id":4648,"date":"2025-07-22T08:24:16","date_gmt":"2025-07-22T08:24:16","guid":{"rendered":"https:\/\/masergrup.com\/compromis-amb-lestil-de-vida-saludable-i-el-territori\/"},"modified":"2025-07-22T08:28:37","modified_gmt":"2025-07-22T08:28:37","slug":"commitment-to-a-healthy-lifestyle-and-local-engagement","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/commitment-to-a-healthy-lifestyle-and-local-engagement\/","title":{"rendered":"Commitment to a Healthy Lifestyle and Local Engagement"},"content":{"rendered":"

At MaserGrup<\/strong>, we support brands that combine tradition, innovation, and a strong social commitment. Within this framework, Mir\u00f3 Vermouth<\/strong> \u2014one of our most iconic brands\u2014 has taken a step forward this summer in its positioning strategy, aligning itself with sports and new consumer habits through its new alcohol-free product launched in 2025: Mir\u00f3 Zero<\/strong>.<\/p>\n

By taking part in two major initiatives \u2014the Open Bar\u00e0 Costa Daurada 2025<\/strong> and the Enric Masip Campus<\/strong>\u2014 Mir\u00f3 Vermouth strengthens its role as a benchmark brand not only in the vermouth sector but also in the promotion of a conscious, balanced lifestyle deeply connected to local culture and values.<\/p>\n

<\/h3>\n

Mir\u00f3 Zero: Innovation Serving New Consumer Habits<\/strong><\/h4>\n

The launch of Mir\u00f3 Zero<\/strong>, a non-alcoholic alternative<\/a> that preserves the essence of traditional vermouth, meets a growing market demand. With a smooth and balanced flavour profile, this product is positioned as an ideal choice for active consumers, athletes, or families who want to enjoy the aperitif experience in any context, including a sports environment.<\/p>\n

<\/h3>\n

Open Bar\u00e0 Costa Daurada 2025<\/strong><\/h4>\n

The partnership with the Open Bar\u00e0 Costa Daurada<\/strong><\/a>, an international tennis tournament held from July 6 to 13, strengthens the connection between Mir\u00f3 and the values of elite sports: effort, perseverance, and personal achievement. This collaboration not only increases brand visibility at high-profile events, but also reflects our commitment to creating value in the region and promoting local products.<\/p>\n

<\/h3>\n

Values and Future with the Enric Masip Campus<\/strong><\/h4>\n

Mir\u00f3\u2019s participation in the Enric Masip Campus<\/strong><\/a>, a space dedicated to sports training and youth development, aligns with the group\u2019s broader social responsibility goals. Through this sponsorship, we support initiatives that promote values-based education, teamwork, and healthy living from early childhood.<\/p>\n

\n

At MaserGrup<\/a>, we work to evolve alongside society, offering solutions that connect with people and with the present moment.<\/strong> Mir\u00f3 Vermouth is a clear example of this vision: a brand with a rich heritage, but above all, a forward-looking spirit.<\/p>\n","protected":false},"excerpt":{"rendered":"

At MaserGrup, we support brands that combine tradition, innovation, and a strong social commitment. Within this framework, Mir\u00f3 Vermouth \u2014one of our most iconic brands\u2014 has taken a step forward this summer in its positioning strategy, aligning itself with sports and new consumer habits through its new alcohol-free product launched in 2025: Mir\u00f3 Zero. By […]<\/p>\n","protected":false},"author":1,"featured_media":4644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"\nCommitment to a Healthy Lifestyle and Local Engagement - MASERGRUP<\/title>\n<meta name=\"description\" content=\"With its new Mir\u00f3 Zero, Mir\u00f3 is positioning itself alongside the territory and promoting a healthy lifestyle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/commitment-to-a-healthy-lifestyle-and-local-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commitment to a Healthy Lifestyle and Local Engagement - 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