{"id":4773,"date":"2025-09-03T11:36:52","date_gmt":"2025-09-03T11:36:52","guid":{"rendered":"https:\/\/masergrup.com\/?p=4773"},"modified":"2025-09-03T13:16:10","modified_gmt":"2025-09-03T13:16:10","slug":"miro-vermouth-masergrup-cinco-anos","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-vermouth-masergrup-cinco-anos\/","title":{"rendered":"Five years of Mir\u00f3 Vermouth at MaserGrup: tradition, innovation and leadership"},"content":{"rendered":"<p>This September 2025 we celebrate a very special milestone for MaserGrup: it marks five years since the acquisition of <strong>Mir\u00f3 Vermouth<\/strong>, one of the most emblematic brands of our region and today one of the leading vermouth producers in Spain.<\/p>\n<p>During this time, Mir\u00f3 has experienced a period of <strong>significant growth and consolidation<\/strong>, made possible by the combination of the tradition inherited from the Mir\u00f3 family and the strategic drive provided by MaserGrup. Its essence remains deeply rooted in the city of Reus, the historical cradle of vermouth, while continuing to innovate in order to meet the needs of today\u2019s market.<\/p>\n<p><strong>Tradition and innovation, hand in hand<\/strong><\/p>\n<p>At MaserGrup we have firmly committed to preserving the identity and authenticity of Mir\u00f3 Vermouth, while at the same time driving a clear strategy to <strong>expand the product family<\/strong>. This balance has allowed Mir\u00f3 not only to safeguard its legacy but also to remain a relevant brand capable of attracting new consumers.<\/p>\n<p>In recent years, standout creations such as <strong>Mir\u00f3 Ros\u00e9<\/strong>, a fresh and versatile vermouth, and <strong>Aperitiu Mir\u00f3 Zero<\/strong>, an alcohol-free option that reflects our commitment to adapting to new trends and offering inclusive choices for all audiences, have been launched.<\/p>\n<p><strong>Looking ahead<\/strong><\/p>\n<p>Under its new management, Mir\u00f3 is in a stage of expansion with a firm commitment to continued growth. At MaserGrup we will keep supporting the development of new products and strategies that will enable Mir\u00f3 to further strengthen its leadership and achieve new successes in the years to come.<\/p>\n<p>These five years are only the beginning of a shared journey that fills us with pride: a brand that combines <strong>tradition, quality and innovation<\/strong>, and carries the name of Reus and of vermouth beyond our borders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This September 2025 we celebrate a very special milestone for MaserGrup: it marks five years since the acquisition of Mir\u00f3 Vermouth, one of the most emblematic brands of our region and today one of the leading vermouth producers in Spain. During this time, Mir\u00f3 has experienced a period of significant growth and consolidation, made possible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five years of Mir\u00f3 Vermouth at MaserGrup<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth celebrates five years at MaserGrup, a story of growth that combines tradition, innovation and leadership from Reus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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