{"id":4854,"date":"2025-09-29T09:23:35","date_gmt":"2025-09-29T09:23:35","guid":{"rendered":"https:\/\/masergrup.com\/reforcem-els-llacos-entre-miro-vermouth-i-grupo-la-navarra-en-un-seminari-a-reus\/"},"modified":"2025-09-29T09:29:55","modified_gmt":"2025-09-29T09:29:55","slug":"strengthening-ties-between-miro-vermouth-and-grupo-la-navarra-in-a-seminar-in-reus","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/strengthening-ties-between-miro-vermouth-and-grupo-la-navarra-in-a-seminar-in-reus\/","title":{"rendered":"Strengthening ties between Mir\u00f3 Vermouth and Grupo La Navarra in a seminar in Reus"},"content":{"rendered":"<p>On September 25 and 26, at <strong data-start=\"2341\" data-end=\"2354\">MaserGrup<\/strong> we had the honor of welcoming the commercial team of <strong data-start=\"2408\" data-end=\"2428\">Grupo La Navarra<\/strong> to Reus, a <a href=\"https:\/\/www.grupolanavarra.com\/\">strategic partner<\/a> of our brand <a href=\"https:\/\/vermutmiro.com\/\"><strong data-start=\"2471\" data-end=\"2488\">Mir\u00f3 Vermouth<\/strong><\/a>. It was a seminar that combined work, shared experiences, and <em data-start=\"2551\" data-end=\"2566\">team building<\/em> activities, with the goal of continuing to consolidate the growth of Reus vermouth both in Spain and abroad.<\/p>\n<p data-start=\"2679\" data-end=\"3048\">The meeting began with a visit to the facilities of <strong data-start=\"2731\" data-end=\"2739\">Mir\u00f3<\/strong> and <strong data-start=\"2744\" data-end=\"2757\">MaserGrup<\/strong>, where we showcased first-hand how we combine tradition and innovation to produce high-quality products. Participants also discovered the <strong data-start=\"2896\" data-end=\"2910\">Casa Nav\u00e0s<\/strong>, one of the cultural and heritage landmarks managed by the group, which perfectly represents our commitment to the city and its legacy.<\/p>\n<p data-start=\"3050\" data-end=\"3577\">Beyond the experiential side, this seminar was a key space to align strategies and share objectives. We addressed fundamental topics such as expansion into new markets, the positioning of the latest launches \u2013<strong data-start=\"3259\" data-end=\"3272\">Mir\u00f3 Ros\u00e9<\/strong> and <strong data-start=\"3277\" data-end=\"3290\">Mir\u00f3 Zero<\/strong>\u2013, as well as the actions aimed at strengthening Mir\u00f3\u2019s leadership within the vermouth market. The day concluded with a <strong data-start=\"3410\" data-end=\"3427\">blind tasting<\/strong> of different Mir\u00f3 vermouths, an exercise that allowed participants to rediscover nuances and demonstrate the richness and versatility of the range.<\/p>\n<p data-start=\"3579\" data-end=\"3963\">At <strong data-start=\"3582\" data-end=\"3595\">MaserGrup<\/strong>, we are especially proud to support Mir\u00f3 in its growth strategy. Our business model is based on <strong data-start=\"3692\" data-end=\"3797\">strengthening the group\u2019s brands through innovation, internationalization, and strategic partnerships<\/strong>. Supporting Mir\u00f3 along this path is an example of our commitment to the region and to projecting products that carry the quality and identity of Reus to the world.<\/p>\n<p data-start=\"3965\" data-end=\"4152\">This seminar not only reinforced our ties with <strong data-start=\"4012\" data-end=\"4032\">Grupo La Navarra<\/strong>, but also reaffirmed that, at <a href=\"https:\/\/masergrup.com\/ca\/\">MaserGrup<\/a>, <strong data-start=\"4074\" data-end=\"4149\">the future is built on trust, collaboration, and passion for what we do<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 25 and 26, at MaserGrup we had the honor of welcoming the commercial team of Grupo La Navarra to Reus, a strategic partner of our brand Mir\u00f3 Vermouth. It was a seminar that combined work, shared experiences, and team building activities, with the goal of continuing to consolidate the growth of Reus vermouth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strengthening ties between Mir\u00f3 Vermouth and Grupo La Navarra in a seminar in Reus - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup we had the honor of welcoming the commercial team of Grupo La Navarra to Reus, a strategic partner of our brand Mir\u00f3 Vermouth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/strengthening-ties-between-miro-vermouth-and-grupo-la-navarra-in-a-seminar-in-reus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengthening ties between Mir\u00f3 Vermouth and Grupo La Navarra in a seminar in Reus - 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