{"id":4957,"date":"2025-10-23T08:38:05","date_gmt":"2025-10-23T08:38:05","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-participa-al-congres-aecoc-de-gran-consum-2025-un-punt-de-trobada-clau-per-al-futur-del-sector\/"},"modified":"2025-10-23T08:42:45","modified_gmt":"2025-10-23T08:42:45","slug":"masergrup-takes-part-in-the-2025-aecoc-fmcg-congress-a-key-meeting-point-for-the-sectors-future","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-takes-part-in-the-2025-aecoc-fmcg-congress-a-key-meeting-point-for-the-sectors-future\/","title":{"rendered":"MaserGrup takes part in the 2025 AECOC FMCG Congress: a key meeting point for the sector\u2019s future"},"content":{"rendered":"<p>At <strong data-start=\"2148\" data-end=\"2161\">MaserGrup<\/strong>, we continue to strengthen our presence in major business forums as we pursue growth, innovation, and active contribution to the development of the fast-moving consumer goods sector. This week, our group took part in the <strong data-start=\"2383\" data-end=\"2411\">2025 <a href=\"https:\/\/www.aecoc.es\/minisite\/congreso-aecoc-de-gran-consumo\/\">AECOC<\/a> FMCG Congress<\/strong>, held in Valencia \u2014 one of the most relevant events for industry and distribution leaders in Spain.<\/p>\n<p data-start=\"2515\" data-end=\"2783\">Represented by our <strong data-start=\"2534\" data-end=\"2570\">President, Xavi Mart\u00ednez i Serra<\/strong>, together with <strong data-start=\"2586\" data-end=\"2604\">Javi Hern\u00e1ndez<\/strong>, General Manager of <a href=\"https:\/\/masergrup.com\/en\/companies\/#Fruselva\"><strong data-start=\"2625\" data-end=\"2637\">Fruselva<\/strong><\/a>, and <strong data-start=\"2643\" data-end=\"2665\">Montserrat Caelles<\/strong>, General Manager of <a href=\"https:\/\/masergrup.com\/en\/companies\/#Fruselva\"><strong data-start=\"2686\" data-end=\"2703\">Mir\u00f3 Vermouth<\/strong><\/a>, we attended two days filled with strategic content, debate, and inspiration.<\/p>\n<p data-start=\"2785\" data-end=\"3064\">The <strong data-start=\"2789\" data-end=\"2807\">AECOC Congress<\/strong> brings together each year the top executives of leading FMCG companies to discuss the <strong data-start=\"2894\" data-end=\"2931\">main challenges facing the sector<\/strong>: digital transformation, sustainability, innovation, changing consumer habits, and new forms of distribution and brand engagement.<\/p>\n<p data-start=\"3066\" data-end=\"3291\">For <strong data-start=\"3070\" data-end=\"3083\">MaserGrup<\/strong>, participating in this event is an opportunity to <strong data-start=\"3134\" data-end=\"3171\">connect with key industry players<\/strong>, share insights, and reinforce our commitment to a <strong data-start=\"3223\" data-end=\"3288\">collaborative, sustainable, and people-focused business model<\/strong>.<\/p>\n<p data-start=\"3293\" data-end=\"3473\">The presence of our brands \u2014 such as <strong data-start=\"3330\" data-end=\"3342\">Fruselva<\/strong> and <strong data-start=\"3347\" data-end=\"3364\">Mir\u00f3 Vermouth<\/strong> \u2014 highlights the group\u2019s diversity, strength, and ability to adapt to an ever-evolving global environment.<\/p>\n<p data-start=\"3475\" data-end=\"3735\">Through this participation, <strong data-start=\"3503\" data-end=\"3617\">MaserGrup reaffirms its commitment to continue growing as a benchmark group in the fields of food and industry<\/strong>, always valuing talent, proximity, and a forward-looking vision that define each of the companies within the group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we continue to strengthen our presence in major business forums as we pursue growth, innovation, and active contribution to the development of the fast-moving consumer goods sector. This week, our group took part in the 2025 AECOC FMCG Congress, held in Valencia \u2014 one of the most relevant events for industry and distribution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-4957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup takes part in the 2025 AECOC FMCG Congress: a key meeting point for the sector\u2019s future - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup has been present at the AECOC FMCG Congress, one of the most important events in the industry and distribution 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