{"id":4981,"date":"2025-11-05T11:44:33","date_gmt":"2025-11-05T11:44:33","guid":{"rendered":"https:\/\/masergrup.com\/miro-se-proyecta-al-exterior-en-la-mision-comercial-inversa-del-vermut-con-la-camara-de-comercio-de-reus\/"},"modified":"2025-11-05T11:48:43","modified_gmt":"2025-11-05T11:48:43","slug":"miro-expands-internationally-through-the-reverse-vermouth-trade-mission-with-the-reus-chamber-of-commerce","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-expands-internationally-through-the-reverse-vermouth-trade-mission-with-the-reus-chamber-of-commerce\/","title":{"rendered":"Mir\u00f3 expands internationally through the Reverse Vermouth Trade Mission with the Reus Chamber of Commerce"},"content":{"rendered":"<p>At <strong data-start=\"2131\" data-end=\"2144\">MaserGrup<\/strong>, we take pride in seeing how <a href=\"https:\/\/masergrup.com\/en\/companies\/#Miro\"><strong data-start=\"2174\" data-end=\"2191\">Mir\u00f3 Vermouth<\/strong><\/a>, one of our group\u2019s most iconic brands, continues to strengthen its leadership and international presence. Earlier this October, Reus became the epicentre of the vermouth world thanks to the <strong data-start=\"2383\" data-end=\"2417\">Reverse Vermouth Trade Mission<\/strong>, organised by the <a href=\"https:\/\/cambrareus.org\/\"><strong data-start=\"2436\" data-end=\"2464\">Reus Chamber of Commerce<\/strong><\/a>.<\/p>\n<p data-start=\"2469\" data-end=\"2739\">This initiative brought together importers from <strong data-start=\"2517\" data-end=\"2528\">Benelux<\/strong> (Belgium, the Netherlands, and Luxembourg) with the main vermouth producers from the region, with the goal of creating new business opportunities and showcasing the quality and tradition of <strong data-start=\"2719\" data-end=\"2736\">Reus vermouth<\/strong>.<\/p>\n<p data-start=\"2741\" data-end=\"3159\">In this context, <strong data-start=\"2758\" data-end=\"2775\">Mir\u00f3 Vermouth<\/strong> played a leading role as a historic benchmark of Reus vermouth and host of this international event. Throughout the sessions, the brand took part in presentations and meetings with importers to highlight its production process, its century-old recipe, and its wide range of products \u2014from the classic lines to its most innovative creations, such as <strong data-start=\"3125\" data-end=\"3138\">Mir\u00f3 Ros\u00e9<\/strong> and <strong data-start=\"3143\" data-end=\"3156\">Mir\u00f3 Zero<\/strong>.<\/p>\n<p data-start=\"1010\" data-end=\"1463\">\n<p data-start=\"1297\" data-end=\"1499\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4974 size-full\" src=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/11\/Missio-Inversa-copia.jpg\" alt=\"Misi\u00f3n Comercial Inversa\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/masergrup.com\/wp-content\/uploads\/2025\/11\/Missio-Inversa-copia.jpg 2048w, https:\/\/masergrup.com\/wp-content\/uploads\/2025\/11\/Missio-Inversa-copia-1280x960.jpg 1280w, https:\/\/masergrup.com\/wp-content\/uploads\/2025\/11\/Missio-Inversa-copia-980x735.jpg 980w, https:\/\/masergrup.com\/wp-content\/uploads\/2025\/11\/Missio-Inversa-copia-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" \/><\/p>\n<p data-start=\"1913\" data-end=\"2170\">\n<p>Visitors also had the opportunity to tour <strong data-start=\"3203\" data-end=\"3222\">Mir\u00f3 Vermouth\u2019s<\/strong> facilities and enjoy an exclusive tasting session that revealed the aromatic richness and Mediterranean character of its vermouths.<\/p>\n<p data-start=\"3358\" data-end=\"3564\">For <strong data-start=\"3362\" data-end=\"3375\">MaserGrup<\/strong>, Mir\u00f3\u2019s participation in initiatives like this reflects our commitment to <strong data-start=\"3450\" data-end=\"3474\">internationalisation<\/strong>, <strong data-start=\"3476\" data-end=\"3502\">business collaboration<\/strong>, and <strong data-start=\"3508\" data-end=\"3533\">territorial promotion<\/strong> as core values of the group.<\/p>\n<p data-start=\"3566\" data-end=\"3821\">At <strong data-start=\"3569\" data-end=\"3582\">MaserGrup<\/strong>, we continue to drive projects that blend <strong data-start=\"3625\" data-end=\"3653\">tradition and innovation<\/strong>, bringing the talent and spirit of <strong data-start=\"3689\" data-end=\"3697\">Reus<\/strong> to the world through brands like <strong data-start=\"3731\" data-end=\"3748\">Mir\u00f3 Vermouth<\/strong>, synonymous with <strong data-start=\"3766\" data-end=\"3818\">authenticity, quality, and Mediterranean essence<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we take pride in seeing how Mir\u00f3 Vermouth, one of our group\u2019s most iconic brands, continues to strengthen its leadership and international presence. Earlier this October, Reus became the epicentre of the vermouth world thanks to the Reverse Vermouth Trade Mission, organised by the Reus Chamber of Commerce. This initiative brought together importers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-4981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mir\u00f3 expands internationally through the Reverse Vermouth Trade Mission with the Reus Chamber of Commerce - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Reus became the center of the vermouth world thanks to the Vermouth Reverse Trade Mission with the presence of Mir\u00f3 Vermouth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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