{"id":5162,"date":"2026-01-28T15:39:41","date_gmt":"2026-01-28T15:39:41","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-presenta-el-llibre-vermuts-miro-i-la-historia-del-vermut-a-reus-a-la-casa-navas\/"},"modified":"2026-01-28T15:45:15","modified_gmt":"2026-01-28T15:45:15","slug":"masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/","title":{"rendered":"MaserGrup presents the book Vermuts Mir\u00f3 and the History of Vermouth in Reus at Casa Nav\u00e0s"},"content":{"rendered":"<p>Today, <a href=\"https:\/\/masergrup.com\/en\/\"><strong>MaserGrup<\/strong><\/a> officially presented the book <strong><em>Vermuts Mir\u00f3 and the History of Vermouth in Reus<\/em><\/strong> to the media, a work that traces over a century of tradition, industry, and identity closely linked to vermouth and the city of Reus. The event took place at Casa Nav\u00e0s, an iconic modernist building in Reus, managed and partially owned by MaserGrup, a space that reflects the group\u2019s commitment to heritage, culture, and the city.<\/p>\n<p>The volume, written by historian Isabel Mart\u00ednez Mart\u00ednez, carries the subtitle <em>1914 \u2013 2025 \u00b7 A History of 111 Years<\/em> and becomes the first title in the new MaserGrup Business History Library collection, an editorial project launched by the group to preserve and disseminate the region\u2019s business heritage.<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/isabel-mart%C3%ADnez-mart%C3%ADnez-11453442\/\">Isabel Mart\u00ednez Mart\u00ednez<\/a><\/strong> (Cambrils, 1973) has a strong background in historical and social research. Her previous works include <em>Amb veu de dona. Pol\u00edtica municipal i dones a Reus<\/em> and the coordination of the publication <em>Reus 1970\/2020. The Transformation of a City<\/em>. In this new work, the author focuses on vermouth as an economic, cultural, and identity-related phenomenon, using Vermuts Mir\u00f3, a company integrated into MaserGrup, as the guiding thread of a narrative that goes far beyond the strictly business sphere.<\/p>\n<p>The book is structured into 11 chapters that review the evolution of vermouth from its origins to the present day, as well as the trajectory of Vermuts Mir\u00f3 in the context of Reus, Catalonia, and Spain as a whole. Throughout its pages, historical data, social context, and an analysis of the key role vermouth has played in establishing Reus as an undisputed reference for this product are presented.<\/p>\n<p>One of the main values of the publication is its commitment to the sector: 100% of the profits from the book\u2019s sales will be entirely allocated to research and the promotion of vermouth in Catalonia and Spain, further reflecting MaserGrup\u2019s active contribution to the future and the dissemination of vermouth culture.<\/p>\n<p>With this first publication, MaserGrup launches the MaserGrup Business History Library collection, an initiative designed to highlight business history as a fundamental part of collective heritage, debuting with a book that asserts vermouth as an essential element of Reus\u2019s identity and historical legacy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, MaserGrup officially presented the book Vermuts Mir\u00f3 and the History of Vermouth in Reus to the media, a work that traces over a century of tradition, industry, and identity closely linked to vermouth and the city of Reus. The event took place at Casa Nav\u00e0s, an iconic modernist building in Reus, managed and partially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup presents the book Vermuts Mir\u00f3 and the History of Vermouth in Reus at Casa Nav\u00e0s - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup officially presented the book Vermuts Mir\u00f3 and the History of Vermouth in Reus to the media at Casa Nav\u00e0s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup presents the book Vermuts Mir\u00f3 and the History of Vermouth in Reus at Casa Nav\u00e0s - MASERGRUP\" \/>\n<meta property=\"og:description\" content=\"MaserGrup officially presented the book Vermuts Mir\u00f3 and the History of Vermouth in Reus to the media at Casa Nav\u00e0s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\" \/>\n<meta property=\"og:site_name\" content=\"MASERGRUP\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T15:39:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T15:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/01\/DSC02694.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"masergrup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"masergrup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\"},\"author\":{\"name\":\"masergrup\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\"},\"headline\":\"MaserGrup presents the book Vermuts Mir\u00f3 and the History of Vermouth in Reus at Casa Nav\u00e0s\",\"datePublished\":\"2026-01-28T15:39:41+00:00\",\"dateModified\":\"2026-01-28T15:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\"},\"wordCount\":380,\"publisher\":{\"@id\":\"https:\/\/masergrup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/01\/DSC02694.jpg\",\"articleSection\":[\"Mir\u00f3-en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\",\"url\":\"https:\/\/masergrup.com\/en\/masergrup-presents-the-book-vermuts-miro-and-the-history-of-vermouth-in-reus-at-casa-navas\/\",\"name\":\"MaserGrup presents the book Vermuts Mir\u00f3 and the History of Vermouth in Reus at Casa Nav\u00e0s - 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