{"id":5263,"date":"2026-03-04T08:09:44","date_gmt":"2026-03-04T08:09:44","guid":{"rendered":"https:\/\/masergrup.com\/miro-vermouth-aposta-pel-territori-a-turismarket\/"},"modified":"2026-03-04T08:14:28","modified_gmt":"2026-03-04T08:14:28","slug":"miro-vermouth-champions-local-territory-at-turismarket","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-vermouth-champions-local-territory-at-turismarket\/","title":{"rendered":"Mir\u00f3 Vermouth champions local territory at Turismarket"},"content":{"rendered":"<p>On March 2 and 3, <strong>Mir\u00f3 Vermouth<\/strong>, a brand of <strong>MaserGrup<\/strong>, took part in <a href=\"https:\/\/turismarket.com\/\"><strong>Turismarket 2026<\/strong><\/a>, the trade fair dedicated to tourism professionals and local promotion held at <strong>FiraReus<\/strong>. Mir\u00f3\u2019s participation highlights its commitment to Reus\u2019s vermouth tradition and to supporting local heritage and culture.<\/p>\n<p>During the event, <a href=\"https:\/\/masergrup.com\/en\/companies\/#Miro\">Mir\u00f3\u2019s<\/a> stand hosted a tasting that allowed professionals and visitors to discover the unique aromas, nuances, and qualities of the brand\u2019s vermouths. This experience created a welcoming space for conversation and learning, sharing knowledge about production, service, and vermouth culture, while strengthening ties to the local territory.<\/p>\n<h3><\/h3>\n<h4><strong>Vermouth and football, a combination that brings people together<\/strong><\/h4>\n<p>The day also featured special moments with the presence of two players from <strong>Reus FC Reddis<\/strong>, Llu\u00eds Recasens and Miquel Ustrell, who shared photos and foosball games with attendees. This blend of vermouth and football created a friendly and festive atmosphere, reaffirming Mir\u00f3\u2019s deep roots in the city and its close connection with local organizations.<\/p>\n<h3><\/h3>\n<h4><strong>Turismarket, a key hub for the local territory<\/strong><\/h4>\n<p><strong>Turismarket<\/strong> is the leading professional trade fair for the hospitality and tourism sectors in the Tarragona region, held at <strong>firaReus Events<\/strong>. The fair brings together a comprehensive range of offerings \u2014from services and technology to food and equipment\u2014 and provides tools, solutions, and resources to address the challenges of a constantly evolving market. Organized by the <strong>Federaci\u00f3n Empresarial de Hosteler\u00eda y Turismo (FEHT)<\/strong>, which represents approximately 90\u202f% of the area\u2019s accommodation capacity, Turismarket fosters connections, business opportunities, knowledge exchange, and new professional and entrepreneurial prospects.<\/p>\n<p>&nbsp;<\/p>\n<p>For <strong>MaserGrup<\/strong>, Mir\u00f3\u2019s participation in Turismarket demonstrates how the group\u2019s brands are not only benchmarks of quality and tradition but also drivers of local promotion and cultural and gastronomic experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 2 and 3, Mir\u00f3 Vermouth, a brand of MaserGrup, took part in Turismarket 2026, the trade fair dedicated to tourism professionals and local promotion held at FiraReus. Mir\u00f3\u2019s participation highlights its commitment to Reus\u2019s vermouth tradition and to supporting local heritage and culture. During the event, Mir\u00f3\u2019s stand hosted a tasting that allowed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mir\u00f3 Vermouth champions local territory at Turismarket - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth has been present at Turismarket 2026, the fair dedicated to tourism professionals and the promotion of the territory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/miro-vermouth-champions-local-territory-at-turismarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mir\u00f3 Vermouth champions local territory at Turismarket - 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