{"id":5364,"date":"2026-03-31T13:19:41","date_gmt":"2026-03-31T13:19:41","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-col%c2%b7labora-en-un-mural-interactiu-dedicat-a-gaudi-a-reus-a-traves-de-miro-vermouth\/"},"modified":"2026-03-31T13:24:11","modified_gmt":"2026-03-31T13:24:11","slug":"masergrup-collaborates-on-an-interactive-mural-dedicated-to-gaudi-in-reus-through-miro-vermouth","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-collaborates-on-an-interactive-mural-dedicated-to-gaudi-in-reus-through-miro-vermouth\/","title":{"rendered":"MaserGrup collaborates on an interactive mural dedicated to Gaud\u00ed in Reus through Mir\u00f3 Vermouth"},"content":{"rendered":"<p><strong>MaserGrup<\/strong> reaffirms its commitment to the territory and culture by participating in an initiative that combines art, heritage, and innovation. Through our brand <strong>Mir\u00f3 Vermouth<\/strong>, we are part of the project for a new mural dedicated to <strong>Antoni Gaud\u00ed<\/strong>, which will be created in the city of Reus <a href=\"https:\/\/web.gencat.cat\/es\/generalitat\/accio-govern\/commemoracions\/2026\/any-gaudi\">as part of the Gaud\u00ed Year.<\/a><\/p>\n<p data-start=\"3750\" data-end=\"4108\">The mural will be located at Josep Sard\u00e0 i Cail\u00e0 Street, 9, and is conceived as a contemporary artistic proposal that, beyond its visual dimension, will include interactive digital content to explore the architect\u2019s legacy. This initiative highlights the territory\u2019s ability to generate innovative projects that connect culture, technology, and public space.<\/p>\n<p data-start=\"4110\" data-end=\"4522\">The project has been promoted by the Reus Gaud\u00ed Friends Association, with the support of the Reus City Council and the Tarragona Provincial Council, and includes the participation of various public and private partners. In this context, MaserGrup\u2019s involvement through Mir\u00f3 Vermouth reflects the group\u2019s commitment to actively contributing to initiatives that strengthen cultural identity and promote the region.<\/p>\n<p data-start=\"4524\" data-end=\"4827\">The artistic work will be created by artist Jonatan Carranza, known as Sojo, selected from among 25 candidates. With a career linked to graffiti and muralism, Carranza is recognized for his ability to transform urban spaces through high-impact visual proposals, combining aerosol techniques and drawing.<\/p>\n<p data-start=\"4829\" data-end=\"5226\">The mural will measure 21 meters wide by 6.5 meters high and will be developed in two phases. The first phase, scheduled for May, will consist of the artistic execution of the mural. Later, in October, a QR code will be added, allowing access to digital content with 2D and 3D animations created by artist Gala Mirissa, offering an immersive and interactive experience about Gaud\u00ed\u2019s life and work.<\/p>\n<p data-start=\"5228\" data-end=\"5631\">The initiative also has the collaboration of the Parish of Sant Joan Baptista and the Archbishopric of Tarragona, which will provide the fa\u00e7ade of the parish rectory where the mural will be located. In addition, several private companies, such as Volvo, Repsol, and Escard\u00f3 Serveis, have joined the project, highlighting the importance of public-private collaboration in developing cultural initiatives.<\/p>\n<p data-start=\"5633\" data-end=\"5968\">For MaserGrup, participating in this project means continuing to promote actions that strengthen the connection between business, culture, and territory. Through Mir\u00f3 Vermouth, the group contributes to the promotion of heritage and contemporary creativity while reinforcing its connection with the city of Reus and its cultural legacy.<\/p>\n<p data-start=\"5970\" data-end=\"6197\" data-is-last-node=\"\" data-is-only-node=\"\">With this collaboration, MaserGrup strengthens its role as an active agent in the cultural development of the territory, supporting projects that combine tradition and innovation and that project local identity into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup reaffirms its commitment to the territory and culture by participating in an initiative that combines art, heritage, and innovation. Through our brand Mir\u00f3 Vermouth, we are part of the project for a new mural dedicated to Antoni Gaud\u00ed, which will be created in the city of Reus as part of the Gaud\u00ed Year. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup collaborates on an interactive mural dedicated to Gaud\u00ed in Reus through Mir\u00f3 Vermouth - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup collaborates on an interactive mural dedicated to Gaud\u00ed in Reus through Mir\u00f3 Vermouth en marc de l&#039;any Gaud\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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