{"id":5385,"date":"2026-04-08T08:07:31","date_gmt":"2026-04-08T08:07:31","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-impulsa-la-presentacio-oberta-al-public-del-llibre-sobre-la-historia-de-vermuts-miro-a-la-casa-navas\/"},"modified":"2026-04-08T08:12:57","modified_gmt":"2026-04-08T08:12:57","slug":"masergrup-hosts-the-public-presentation-of-the-book-on-the-history-of-vermuts-miro-at-casa-navas","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-hosts-the-public-presentation-of-the-book-on-the-history-of-vermuts-miro-at-casa-navas\/","title":{"rendered":"MaserGrup hosts the public presentation of the book on the history of Vermuts Mir\u00f3 at Casa Nav\u00e0s"},"content":{"rendered":"<p>At <strong>MaserGrup<\/strong>, we continue to support initiatives that promote culture, heritage, and territorial identity, connecting business and society. In this context, on April 7, we held the public presentation of the book <em data-start=\"3191\" data-end=\"3239\">\u201cVermuts Mir\u00f3 i la hist\u00f2ria del vermut a Reus\u201d<\/em> by historian <strong>Isabel Mart\u00ednez<\/strong> at <strong>Casa Nav\u00e0s<\/strong>.<\/p>\n<p data-start=\"3342\" data-end=\"3609\">Following an earlier presentation for the media, this event aimed to bring the work closer to the public, especially at the approach of <strong>Sant Jordi<\/strong>. Public attendance exceeded expectations, completely filling the main hall of Casa Nav\u00e0s.<\/p>\n<p data-start=\"3611\" data-end=\"4045\">The high turnout required dozens of attendees to follow the event from adjacent spaces, where a screen was set up to ensure that no one missed any detail. In this context, MaserGrup\u2019s president, <strong>Xavier Mart\u00ednez<\/strong>, commented in a friendly and relaxed tone: \u201cOn the other side, don\u2019t worry; maybe they don\u2019t have a chair, but they have vermouth and TV,\u201d reflecting the warm and welcoming atmosphere of the day.<\/p>\n<p data-start=\"4047\" data-end=\"4396\">The book provides a detailed analysis of the origins of <a href=\"https:\/\/vermutmiro.com\/ca\/\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, covering key questions such as the beginnings of the business, its development, and its consolidation in Reus. It highlights vermouth\u2019s importance as an identity and cultural element, as well as the role of local companies in shaping this heritage.<\/p>\n<p data-start=\"4398\" data-end=\"4697\">Hosting the event at Casa Nav\u00e0s reinforces the significance of this space, owned by MaserGrup, as a reference venue for cultural and educational activities. The combination of architectural heritage and cultural content creates valuable experiences for citizens and positions Reus as a cultural hub.<\/p>\n<p data-start=\"4699\" data-end=\"5014\">The day concluded with a tasting of Mir\u00f3 Vermouth products in a relaxed environment, complemented by music and networking spaces that encouraged attendees to share impressions. This final moment strengthened the connection between brand, territory, and the public, extending beyond the literary presentation itself.<\/p>\n<p data-start=\"5016\" data-end=\"5229\" data-is-last-node=\"\" data-is-only-node=\"\">Through initiatives like this, <a href=\"https:\/\/masergrup.com\/en\/\">MaserGrup<\/a> reaffirms its commitment to cultural promotion, heritage preservation, and the support of its brands as active contributors to the social and economic fabric of the region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we continue to support initiatives that promote culture, heritage, and territorial identity, connecting business and society. In this context, on April 7, we held the public presentation of the book \u201cVermuts Mir\u00f3 i la hist\u00f2ria del vermut a Reus\u201d by historian Isabel Mart\u00ednez at Casa Nav\u00e0s. Following an earlier presentation for the media, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup hosts the public presentation of the book on the history of Vermuts Mir\u00f3 at Casa Nav\u00e0s - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Public presentation of the book \u201cVermuts Mir\u00f3 i la hist\u00f2ria del vermut a Reus\u201d by historian Isabel Mart\u00ednez at Casa Nav\u00e0s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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