{"id":5566,"date":"2026-06-09T09:03:41","date_gmt":"2026-06-09T09:03:41","guid":{"rendered":"https:\/\/masergrup.com\/?p=5566"},"modified":"2026-06-08T09:11:45","modified_gmt":"2026-06-08T09:11:45","slug":"masergrup-reinforces-its-commitment-to-culture-and-local-heritage-by-supporting-the-new-antoni-gaudi-mural-in-reus","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-reinforces-its-commitment-to-culture-and-local-heritage-by-supporting-the-new-antoni-gaudi-mural-in-reus\/","title":{"rendered":"MaserGrup Reinforces Its Commitment to Culture and Local Heritage by Supporting the New Antoni Gaud\u00ed Mural in Reus"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5571 size-large alignleft\" src=\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/Mural-Any-Gaudi-683x1024.jpg\" alt=\"Mural Any Gaud\u00ed\" width=\"683\" height=\"1024\" \/><\/p>\n<p>At MaserGrup, we believe that business growth should go hand in hand with a strong commitment to the local community, culture and initiatives that help preserve and promote the identity of the places where we operate. For this reason, we are proud that one of our brands, <a href=\"https:\/\/masergrup.com\/en\/companies\/#Miro\"><strong>Mir\u00f3 Vermouth<\/strong><\/a>, has participated as a sponsor of the new mural dedicated to Antoni Gaud\u00ed, recently inaugurated in Reus as part of <a href=\"https:\/\/gaudi2026.reus.cat\/\"><strong>Gaud\u00ed Year 2026<\/strong><\/a>.<\/p>\n<p>Located on the fa\u00e7ade of the rectory of the Parish of Sant Joan Baptista, the artwork is one of the most significant projects commemorating the centenary of the architect\u2019s death. Measuring <strong>21 metres high and 6.5 metres wide<\/strong>, the mural has become one of the most remarkable artistic tributes to Gaud\u00ed within the city\u2019s urban landscape.<\/p>\n<p>Entitled <strong>\u201cGaud\u00ed, from Reus to the World\u201d<\/strong>, the mural was created by artist Jonatan Carranza, known professionally as Sojo. The work celebrates the universal figure of Antoni Gaud\u00ed and strengthens the connection between his legacy and the city where he was born. The initiative was promoted by the Friends of Gaud\u00ed Association of Reus with the support of the City Council of Reus, the Provincial Council of Tarragona, the Parish of Sant Joan Baptista and several collaborating companies.<\/p>\n<p>For MaserGrup, projects like this represent much more than a sponsorship initiative. They are part of a corporate vision based on <strong>creating shared value<\/strong>, engagement with the local community and the commitment to actively contribute to the cultural and social development of the territory. We believe companies have a responsibility to support initiatives that help preserve collective memory, promote heritage and strengthen the elements that shape local identity.<\/p>\n<p>This commitment takes on special significance during <strong>Gaud\u00ed Year 2026<\/strong>, a programme that includes more than one hundred cultural, educational and heritage-related activities aimed at deepening public knowledge of the archit<\/p>\n<p>ect and reinforcing Reus\u2019 position as a key city linked to his legacy.<\/p>\n<p>The project will continue to evolve in the coming months with a second phase that will introduce <strong>interactive digital content<\/strong> developed by artist Gala Mirissa. Through a QR code, visitors will be able to access immersive 2D and 3D experiences that provide a deeper understanding of Gaud\u00ed\u2019s creative universe and enrich the city\u2019s cultural offering.<\/p>\n<p>At MaserGrup, we are proud to support initiatives that bring together <strong>heritage, innovation and international projection<\/strong>. Investing in culture also means investing in the future of the territory, its ability to attract talent, generate opportunities and strengthen an identity that makes us unique and helps us grow together.<\/p>\n<p>For this reason, we will continue supporting projects such as this mural dedicated to Antoni Gaud\u00ed, helping preserve the legacy of the great figures of our region and projecting it towards future generations and the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we believe that business growth should go hand in hand with a strong commitment to the local community, culture and initiatives that help preserve and promote the identity of the places where we operate. For this reason, we are proud that one of our brands, Mir\u00f3 Vermouth, has participated as a sponsor of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup Reinforces Its Commitment to Culture and Local Heritage by Supporting the New Antoni Gaud\u00ed Mural in Reus - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup Reinforces Its Commitment to Culture and Local Heritage by Supporting the New Antoni Gaud\u00ed Mural in Reus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/?p=5558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup Reinforces Its Commitment to Culture and Local Heritage by Supporting the New Antoni Gaud\u00ed Mural in Reus - 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