{"id":5587,"date":"2026-06-08T10:41:17","date_gmt":"2026-06-08T10:41:17","guid":{"rendered":"https:\/\/masergrup.com\/miro-vermouth-combina-tradicio-i-innovacio-en-una-nova-edicio-de-reus-viu-el-vi\/"},"modified":"2026-06-08T10:51:41","modified_gmt":"2026-06-08T10:51:41","slug":"miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/","title":{"rendered":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi"},"content":{"rendered":"<p>One of MaserGrup\u2019s brands, <strong>Mir\u00f3 Vermouth<\/strong>, once again played a leading role at <strong>Reus Viu el Vi 2026<\/strong>, <a href=\"https:\/\/reusviuelvi.cat\/\">one of the region\u2019s most important food and wine events.<\/a> Held in Pla\u00e7a de la Llibertat in Reus, this year\u2019s fair attracted more than <strong>13,500 visitors<\/strong>, consolidating its position as a key event for promoting local products and contributing to the city\u2019s economic and social dynamism.<\/p>\n<p>In addition to taking part in the vermouth exhibition, <strong>Mir\u00f3 once again served as an official sponsor of the event<\/strong>, reaffirming its commitment to initiatives that promote gastronomic culture and strengthen the identity of Reus.<\/p>\n<p>Throughout the weekend, hundreds of visitors had the opportunity to discover and taste some of the brand\u2019s most iconic references, while also exploring new ways of enjoying vermouth. Among the highlights were creations made using the <strong>new Mir\u00f3 cocktail range<\/strong>, an innovation-driven initiative designed to expand consumption occasions and introduce the product to new audiences.<\/p>\n<p>Visitors were able to enjoy <strong>cocktails crafted with Mir\u00f3 vermouths<\/strong>, showcasing the versatility of a product that is deeply rooted in local tradition while maintaining a clear commitment to evolution and adaptation to modern consumer trends.<\/p>\n<p>For MaserGrup, Mir\u00f3\u2019s participation in events such as Reus Viu el Vi reflects the group\u2019s commitment to combining <strong>tradition, innovation and dedication to the local territory<\/strong>. Through its brands, MaserGrup continues to support initiatives that enhance the gastronomic, cultural and business heritage of the Tarragona region.<\/p>\n<p>Mir\u00f3\u2019s presence at Reus Viu el Vi once again reinforces the brand\u2019s position as one of the sector\u2019s leading references and highlights its strong connection with a city that has made vermouth one of its most distinctive symbols of identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of MaserGrup\u2019s brands, Mir\u00f3 Vermouth, once again played a leading role at Reus Viu el Vi 2026, one of the region\u2019s most important food and wine events. Held in Pla\u00e7a de la Llibertat in Reus, this year\u2019s fair attracted more than 13,500 visitors, consolidating its position as a key event for promoting local products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP<\/title>\n<meta name=\"description\" content=\"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP\" \/>\n<meta property=\"og:description\" content=\"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\" \/>\n<meta property=\"og:site_name\" content=\"MASERGRUP\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T10:41:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T10:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1018\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"masergrup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"masergrup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\"},\"author\":{\"name\":\"masergrup\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\"},\"headline\":\"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi\",\"datePublished\":\"2026-06-08T10:41:17+00:00\",\"dateModified\":\"2026-06-08T10:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\"},\"wordCount\":300,\"publisher\":{\"@id\":\"https:\/\/masergrup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg\",\"articleSection\":[\"Mir\u00f3-en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\",\"url\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\",\"name\":\"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP\",\"isPartOf\":{\"@id\":\"https:\/\/masergrup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg\",\"datePublished\":\"2026-06-08T10:41:17+00:00\",\"dateModified\":\"2026-06-08T10:51:41+00:00\",\"description\":\"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.\",\"breadcrumb\":{\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage\",\"url\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg\",\"contentUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg\",\"width\":1500,\"height\":1018,\"caption\":\"Reus Viu el Vi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/masergrup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/masergrup.com\/#website\",\"url\":\"https:\/\/masergrup.com\/\",\"name\":\"MASERGRUP\",\"description\":\"MASERGRUP |  Pasi\u00f3n por la industria, la sostenibilidad, la innovaci\u00f3n, el medioambiente y las personas |\",\"publisher\":{\"@id\":\"https:\/\/masergrup.com\/#organization\"},\"alternateName\":\"Grup industrial Masergrup\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/masergrup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/masergrup.com\/#organization\",\"name\":\"MASERGRUP\",\"url\":\"https:\/\/masergrup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png\",\"contentUrl\":\"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png\",\"width\":318,\"height\":192,\"caption\":\"MASERGRUP\"},\"image\":{\"@id\":\"https:\/\/masergrup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/es.linkedin.com\/company\/serveis-i-administracions-masergrup-sl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3\",\"name\":\"masergrup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masergrup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g\",\"caption\":\"masergrup\"},\"sameAs\":[\"https:\/\/masergrup.com\"],\"url\":\"https:\/\/masergrup.com\/en\/author\/masergrup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP","description":"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/","og_locale":"en_US","og_type":"article","og_title":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP","og_description":"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.","og_url":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/","og_site_name":"MASERGRUP","article_published_time":"2026-06-08T10:41:17+00:00","article_modified_time":"2026-06-08T10:51:41+00:00","og_image":[{"width":1500,"height":1018,"url":"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg","type":"image\/jpeg"}],"author":"masergrup","twitter_misc":{"Written by":"masergrup","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#article","isPartOf":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/"},"author":{"name":"masergrup","@id":"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3"},"headline":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi","datePublished":"2026-06-08T10:41:17+00:00","dateModified":"2026-06-08T10:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/"},"wordCount":300,"publisher":{"@id":"https:\/\/masergrup.com\/#organization"},"image":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage"},"thumbnailUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg","articleSection":["Mir\u00f3-en"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/","url":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/","name":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi - MASERGRUP","isPartOf":{"@id":"https:\/\/masergrup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage"},"image":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage"},"thumbnailUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg","datePublished":"2026-06-08T10:41:17+00:00","dateModified":"2026-06-08T10:51:41+00:00","description":"Mir\u00f3 Vermouth and MaserGrup combine tradition and innovation in a new edition of Reus Viu el Fri 2026 at Parc Sant Jordi.","breadcrumb":{"@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#primaryimage","url":"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg","contentUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2026\/06\/IMG_1930.jpg","width":1500,"height":1018,"caption":"Reus Viu el Vi"},{"@type":"BreadcrumbList","@id":"https:\/\/masergrup.com\/en\/miro-vermouth-combines-tradition-and-innovation-at-a-new-edition-of-reus-viu-el-vi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masergrup.com\/"},{"@type":"ListItem","position":2,"name":"Mir\u00f3 Vermouth Combines Tradition and Innovation at a New Edition of Reus Viu el Vi"}]},{"@type":"WebSite","@id":"https:\/\/masergrup.com\/#website","url":"https:\/\/masergrup.com\/","name":"MASERGRUP","description":"MASERGRUP |  Pasi\u00f3n por la industria, la sostenibilidad, la innovaci\u00f3n, el medioambiente y las personas |","publisher":{"@id":"https:\/\/masergrup.com\/#organization"},"alternateName":"Grup industrial Masergrup","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masergrup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/masergrup.com\/#organization","name":"MASERGRUP","url":"https:\/\/masergrup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masergrup.com\/#\/schema\/logo\/image\/","url":"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png","contentUrl":"https:\/\/masergrup.com\/wp-content\/uploads\/2024\/06\/Logo_masergrup.png","width":318,"height":192,"caption":"MASERGRUP"},"image":{"@id":"https:\/\/masergrup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es.linkedin.com\/company\/serveis-i-administracions-masergrup-sl"]},{"@type":"Person","@id":"https:\/\/masergrup.com\/#\/schema\/person\/057d09b5f555d5cedad34994275a53f3","name":"masergrup","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masergrup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/442251953f111b43a4668103c7b7c09aa35690e525473fb0bb9db0681ee9c0c3?s=96&d=mm&r=g","caption":"masergrup"},"sameAs":["https:\/\/masergrup.com"],"url":"https:\/\/masergrup.com\/en\/author\/masergrup\/"}]}},"_links":{"self":[{"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/posts\/5587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/comments?post=5587"}],"version-history":[{"count":1,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/posts\/5587\/revisions"}],"predecessor-version":[{"id":5588,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/posts\/5587\/revisions\/5588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/media\/5583"}],"wp:attachment":[{"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/media?parent=5587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/categories?post=5587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masergrup.com\/en\/wp-json\/wp\/v2\/tags?post=5587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}