{"id":5770,"date":"2026-08-10T09:04:27","date_gmt":"2026-08-10T09:04:27","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-reforca-el-seu-compromis-amb-el-territori-a-traves-de-fruselva-costa-i-amandin-a-la-fira-de-lavellana\/"},"modified":"2026-08-10T09:09:42","modified_gmt":"2026-08-10T09:09:42","slug":"masergrup-strengthens-its-commitment-to-the-local-community-through-fruselva-costa-and-amandin-at-the-fira-de-lavellana","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-strengthens-its-commitment-to-the-local-community-through-fruselva-costa-and-amandin-at-the-fira-de-lavellana\/","title":{"rendered":"MaserGrup strengthens its commitment to the local community through Fruselva, Costa and Amand\u00edn at the Fira de l\u2019Avellana"},"content":{"rendered":"<p><strong>MaserGrup continues to strengthen its commitment to the local area and to the communities where it operates.<\/strong> In line with this approach, Fruselva, a company belonging to the group, has once again taken part in the Fira de l\u2019Avellana in Riudoms alongside Costa and Amand\u00edn, two brands linked to the company.<\/p>\n<p>From 7 to 9 August, Riudoms hosted the <strong>44th edition of the Fira de l\u2019Avellana and the 425th Fira de Sant Lloren\u00e7<\/strong>, a firmly established event in the Baix Camp calendar that brings together tradition, gastronomy, culture and business activity. Over three days, the town hosted workshops, gastronomic experiences, exhibitions, live music and family activities, in an edition that also featured the world of Antoni Gaud\u00ed as one of its main themes within the framework of the Gaud\u00ed Year.<\/p>\n<h2><\/h2>\n<h4><strong>A presence that connects business, brands and the local community<\/strong><\/h4>\n<p>The participation of <strong><a href=\"https:\/\/masergrup.com\/en\/companies\/#Fruselva\">Fruselva<\/a>, Costa and Amand\u00edn<\/strong> brought a range of projects related to food and innovation closer to the public. Throughout the weekend, visitors were able to taste a selection of plant-based drinks from Costa and Amand\u00edn and discover part of both brands\u2019 product ranges first-hand.<\/p>\n<p>From MaserGrup\u2019s perspective, this participation represents much more than simply attending a <a href=\"https:\/\/www.avellana.cat\/\">local event<\/a>. <strong>It reflects an approach to business growth based on combining innovation, international reach and strong local roots.<\/strong><\/p>\n<p>Fruselva has a particularly close connection with the Baix Camp region. <strong>Riudoms is home to one of its production plants, while its corporate headquarters are located in Reus<\/strong>, reinforcing the group\u2019s industrial and business presence in the area.<\/p>\n<h2><\/h2>\n<h4><strong>Growing globally without losing local roots<\/strong><\/h4>\n<p>From this local base, Fruselva carries out industrial and innovative activities with a clear international outlook, bringing its food solutions to markets around the world. At the same time, the company remains firmly committed to <strong>the local economic and social fabric, local talent and initiatives that contribute to the development of the surrounding area.<\/strong><\/p>\n<p>This philosophy is fully aligned with MaserGrup\u2019s vision: <strong>to promote competitive business projects with the capacity for global growth, while remaining closely connected to the communities where they were created and have evolved.<\/strong><\/p>\n<p>The Fira de l\u2019Avellana, closely linked to Riudoms\u2019 agricultural and gastronomic identity, provides a meeting point for companies, producers, organisations, local residents and visitors. The participation of Fruselva, Costa and Amand\u00edn therefore helps to <strong>strengthen the connection between business activity, the local area and society.<\/strong><\/p>\n<p>Through initiatives such as this, MaserGrup continues to advance a growth strategy that combines <strong>diversification, innovation, proximity and commitment to the local community<\/strong>, consolidating a business model capable of competing internationally while continuing to generate value from the Baix Camp region.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup continues to strengthen its commitment to the local area and to the communities where it operates. In line with this approach, Fruselva, a company belonging to the group, has once again taken part in the Fira de l\u2019Avellana in Riudoms alongside Costa and Amand\u00edn, two brands linked to the company. From 7 to 9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-5770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruselva-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MaserGrup strengthens its commitment to the local community through Fruselva, Costa and Amand\u00edn at the Fira de l\u2019Avellana - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup strengthens its local commitment through the participation of Fruselva, Costa and Amand\u00edn in Riudoms\u2019 Fira de l\u2019Avellana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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