{"id":5820,"date":"2026-10-02T06:37:15","date_gmt":"2026-10-02T06:37:15","guid":{"rendered":"https:\/\/masergrup.com\/miro-vermouth-reforca-el-seu-posicionament-gastronomic-i-comercial-dins-lestrategia-de-masergrup\/"},"modified":"2026-10-02T06:43:18","modified_gmt":"2026-10-02T06:43:18","slug":"miro-vermouth-strengthens-its-gastronomic-and-commercial-positioning-within-masergrups-strategy","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/miro-vermouth-strengthens-its-gastronomic-and-commercial-positioning-within-masergrups-strategy\/","title":{"rendered":"Mir\u00f3 Vermouth strengthens its gastronomic and commercial positioning within MaserGrup\u2019s strategy"},"content":{"rendered":"<p>At MaserGrup, we approach the development of the companies within the group through a vision that combines <strong>strong local roots, innovation, brand positioning and the creation of new business opportunities<\/strong>. Within this framework, Mir\u00f3 Vermouth continues to advance a strategic line that strengthens its connection with gastronomy, the professional channel and the local area.<\/p>\n<p>Over recent weeks, <a href=\"https:\/\/masergrup.com\/en\/companies\/#Miro\">Mir\u00f3<\/a> has taken part in several initiatives that share a common objective: <strong>to expand the brand\u2019s presence in high-value gastronomic environments, create new professional connections and continue positioning Reus vermouth as a contemporary, versatile product with a strong identity of its own<\/strong>.<\/p>\n<p>One of these events was the annual <strong>Euro-Toques Catalunya Assembly<\/strong>, held on 20 and 21 September in La R\u00e0pita and the Ebro Delta. The event brought together leading chefs and professionals from the Catalan gastronomic sector to discuss local products, innovation, territory and the future of cuisine. In this context, Mir\u00f3 presented its <strong>Gran Reserva<\/strong>, recognised at the World Vermouth Awards, bringing one of its most emblematic products closer to top-level industry professionals.<\/p>\n<h2><\/h2>\n<h4><strong>Closer ties with the professional channel and new business opportunities<\/strong><\/h4>\n<p>This strategy also has a clear commercial dimension. On 28 September, Mir\u00f3 Vermouth held a portfolio presentation at <strong>Hotel Fontanals<\/strong> aimed at the HORECA channel, in collaboration with Ramon Rovira Vins i Caves. The session showcased references such as Mir\u00f3 Rosso, Bianco, Ros\u00e9, Gran Reserva and Zero, while also exploring new ways of consuming vermouth beyond the traditional aperitif occasion.<\/p>\n<p>For MaserGrup, initiatives of this kind are particularly relevant because they allow us to <strong>listen directly to the market, understand the needs of professionals and identify new avenues for commercial development<\/strong>. The ability to adapt products to different consumption occasions, facilitate their integration into the operations of bars, restaurants and hotels, and create added-value proposals forms part of a vision focused on the brand\u2019s sustainable growth.<\/p>\n<h2><\/h2>\n<h4><strong>Gastronomy, territory and brand positioning<\/strong><\/h4>\n<p>On 30 September, Mir\u00f3 also took part in the <strong><a href=\"https:\/\/www.lavanguardia.com\/comer\">Encuentros Comer<\/a> Tarragona \u201cEntre el Mar y la Vi\u00f1a\u201d<\/strong>, held in Cambrils. The event brought together professionals from gastronomy, hospitality and the agri-food sector, alongside institutional representatives, to explore the potential of local products and the territory as drivers of opportunity. Mir\u00f3 participated in the round table \u201cUna gran despensa\u201d, focused on the diversity of local products and the role of companies, producers and institutions in promoting them.<\/p>\n<p>From MaserGrup\u2019s perspective, these three participations reflect the same approach to growth: **building brands from their origins, strengthening their<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MaserGrup, we approach the development of the companies within the group through a vision that combines strong local roots, innovation, brand positioning and the creation of new business opportunities. Within this framework, Mir\u00f3 Vermouth continues to advance a strategic line that strengthens its connection with gastronomy, the professional channel and the local area. Over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miro-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mir\u00f3 Vermouth strengthens its gastronomic and commercial positioning within MaserGrup\u2019s strategy - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup strengthens the positioning of Mir\u00f3 Vermouth with a strategy focused on gastronomy, territory and the HORECA channel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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