{"id":5913,"date":"2026-10-29T16:12:56","date_gmt":"2026-10-29T16:12:56","guid":{"rendered":"https:\/\/masergrup.com\/?p=5913"},"modified":"2026-10-29T17:23:07","modified_gmt":"2026-10-29T17:23:07","slug":"masergrup-acquires-skjodt-barrett-in-the-united-states-and-canada-and-strengthens-its-leadership-in-north-america","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-acquires-skjodt-barrett-in-the-united-states-and-canada-and-strengthens-its-leadership-in-north-america\/","title":{"rendered":"MaserGrup acquires Skjodt-Barrett in the United States and Canada and strengthens its leadership in North America"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">MaserGrup has acquired 100% of S<strong>kjodt-Barrett\u2019s third-party manufacturing business in the United States and Canada<\/strong>. The transaction includes the production assets located in Lebanon, Indiana, an industrial complex covering 130,000 m\u00b2 with a 50,000 m\u00b2 production facility.<\/p>\n<p>The <a href=\"https:\/\/www.sbfoodsusa.com\/\">acquired company<\/a>, which will be renamed <strong>SBFoods and will operate under the Fruselva<\/strong> <strong>umbrella<\/strong>, brings significant industrial capacity, specialised expertise in infant nutrition and a strong presence in the North American market.<\/p>\n<p>This acquisition enables MaserGrup to strengthen its position as a leading manufacturer of pouch-format products, expand its capacity to serve international brands and retailers, and reinforce its presence in a strategic category such as infant nutrition and healthy snacks for children.<\/p>\n<p><strong>\u201cThis acquisition represents a major milestone in our business project,\u201d<\/strong> says Xavier Mart\u00ednez, President of MaserGrup. \u201cSkjodt-Barrett has built a high-quality organisation, with top-tier customers, major suppliers, deep sector expertise and a highly qualified team. We want to build on these strengths to open a new stage of joint development and continue providing the best possible service to our customers.\u201d<\/p>\n<p>The integration will be carried out while maintaining the company\u2019s operational continuity and its current workforce of 350 professionals in the United States and 10 in Canada. In addition, the Group plans to recruit close to one hundred new employees to support the expected growth in activity.<\/p>\n<p>With revenue exceeding 150 million dollars and annual production of more than 300 million units, Skjodt-Barrett represents a significant boost to the <a href=\"https:\/\/masergrup.com\/en\/\">Group\u2019s<\/a> international growth. As a result of this transaction, revenue is expected to exceed 400 million euros in 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaserGrup has acquired 100% of Skjodt-Barrett\u2019s third-party manufacturing business in the United States and Canada. The transaction includes the production assets located in Lebanon, Indiana, an industrial complex covering 130,000 m\u00b2 with a 50,000 m\u00b2 production facility. The acquired company, which will be renamed SBFoods and will operate under the Fruselva umbrella, brings significant industrial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-5913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MaserGrup acquires Skjodt-Barrett in the United States and Canada and strengthens its leadership in North America - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup acquires Skjodt-Barrett in the US and Canada, strengthening Fruselva and consolidating its industrial growth and 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