{"id":6180,"date":"2026-11-13T10:29:50","date_gmt":"2026-11-13T10:29:50","guid":{"rendered":"https:\/\/masergrup.com\/masergrup-celebra-amb-reus-el-retorn-de-la-torratxa-de-la-casa-navas\/"},"modified":"2026-11-13T10:35:59","modified_gmt":"2026-11-13T10:35:59","slug":"masergrup-celebrates-with-reus-the-return-of-the-casa-navas-tower","status":"publish","type":"post","link":"https:\/\/masergrup.com\/en\/masergrup-celebrates-with-reus-the-return-of-the-casa-navas-tower\/","title":{"rendered":"MaserGrup celebrates with Reus the return of the Casa Nav\u00e0s tower"},"content":{"rendered":"<p>Thousands of people gathered yesterday evening in Pla\u00e7a del Mercadal to witness a historic moment: <strong>the return of the <a href=\"https:\/\/casanavas.cat\/es\/\">Casa Nav\u00e0s<\/a> tower to the Reus skyline, 88 years after its destruction<\/strong>.<\/p>\n<p>For MaserGrup, owner of Casa Nav\u00e0s, the celebration marks the culmination of a project that goes far beyond the reconstruction of an architectural feature. It is the result of a long-term commitment to <strong>preserving heritage, restoring the city\u2019s memory and returning an essential part of Reus\u2019 Modernist identity<\/strong>.<\/p>\n<p>Held under the slogan <em>The Return of a Symbol: Reus Touches the Sky Again<\/em>, the event transformed the fa\u00e7ade of Casa Nav\u00e0s into the centrepiece of a show combining music, light and projections. The <em>mapping<\/em> by Alba G. Corral, the performance by Mariona Escoda, the voices of the Orfe\u00f3 Reusenc and the closing concert by Ginest\u00e0 accompanied a narrative that revisited the building\u2019s original splendour, the destruction caused by the 1938 bombings and the restoration process completed in 2026.<\/p>\n<h2><\/h2>\n<h4><strong>A MaserGrup project to return heritage to the city<\/strong><\/h4>\n<p>The reconstruction of the tower was promoted by <strong>Xavier Mart\u00ednez, owner of Casa Nav\u00e0s and President of MaserGrup<\/strong>, with the aim of progressively restoring the architectural integrity of the building designed by Llu\u00eds Dom\u00e8nech i Montaner.<\/p>\n<p>During his institutional address, Mart\u00ednez highlighted the collective dimension of the project: the tower is not only part of Casa Nav\u00e0s, but also of Pla\u00e7a del Mercadal and the memory of several generations of Reus residents who, until now, had only been able to see its original appearance in historical photographs.<\/p>\n<p>The strong public participation in the event reinforces the conviction that <strong>preserving heritage also means creating cultural, social and territorial value<\/strong>.<\/p>\n<h2><\/h2>\n<h4><strong>Mir\u00f3 Vermouth, a shared commitment within the group<\/strong><\/h4>\n<p>The celebration featured <strong>Mir\u00f3 Vermouth as the main sponsor<\/strong>, bringing another <a href=\"https:\/\/masergrup.com\/en\/\">MaserGrup<\/a> company into an initiative with a particularly strong connection to Reus.<\/p>\n<p>Mir\u00f3\u2019s participation reinforces a shared vision across the business group: supporting projects that, beyond the economic activity of each company, help build stronger connections with the territory, culture and society.<\/p>\n<p>With the tower once again illuminated above Pla\u00e7a del Mercadal, Casa Nav\u00e0s has recovered a fundamental part of its original appearance. For MaserGrup, it also represents the materialisation of a way of understanding corporate commitment: <strong>to grow, preserve and give value back to the territory we are part of<\/strong>.<\/p>\n<p>Since yesterday, an image that for decades could only be found in photographs has once again become part of Reus\u2019 everyday landscape. All it takes is to look up from the Mercadal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thousands of people gathered yesterday evening in Pla\u00e7a del Mercadal to witness a historic moment: the return of the Casa Nav\u00e0s tower to the Reus skyline, 88 years after its destruction. For MaserGrup, owner of Casa Nav\u00e0s, the celebration marks the culmination of a project that goes far beyond the reconstruction of an architectural feature. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-6180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masergrup-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MaserGrup celebrates with Reus the return of the Casa Nav\u00e0s tower - MASERGRUP<\/title>\n<meta name=\"description\" content=\"MaserGrup celebrates with Reus the return of the Casa Nav\u00e0s tower, a heritage restoration project sponsored by Mir\u00f3 Vermouth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masergrup.com\/en\/masergrup-celebrates-with-reus-the-return-of-the-casa-navas-tower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MaserGrup celebrates with Reus the return of the Casa Nav\u00e0s tower - 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