At MaserGrup, we are proud to share that Fruselva has been featured in the TV3 programme ‘Valor Afegit’, a space dedicated to business innovation and economic trends. This report has highlighted Fruselva’s strategy to enter the manufacture and market of vegetable drinks.
Fruselva is the third-largest manufacturer of vegetable drinks in Spain and focuses on the production of highly competitive products, optimizing costs without compromising quality. Thanks to this approach, we have been able to grow steadily in an increasingly demanding and dynamic market. We are proud to offer solutions that meet our customers’ expectations and allow us to stand out in the industry.
In 2023, with the vision of expanding and diversifying our offer, we acquired Costa Concentrados. This incorporation has allowed us to strengthen our presence in new markets and expand our customer portfolio beyond the Spanish territory. Internationalization is key to our growth, and we continue to work to consolidate our position as one of the leading producers of vegetable beverages globally. Our investment in technology and efficient production processes helps us to stay at the forefront of the sector.
The ‘Valor Afegit’ report highlighted our firm commitment to quality, sustainability and the development of innovative solutions for our customers. Our ability to adapt to industry trends and our commitment to research and development allow us to continue to offer differentiated products with high added value. In addition, we work closely with our partners and customers to design products that respond to market demands and promote healthier consumption habits.
All this is possible thanks to the effort and talent of our team, who work with a vision of the future and with the aim of making Fruselva the benchmark brand in vegetable drinks at an international level. At MaserGrup, we reaffirm our commitment to excellence, and we remain committed to sustainable growth and innovation in every step we take.