MaserGrup is an industrial family group founded in 1997 in Reus (Spain) through the vision of the entrepreneur Xavier Martínez i Serra. Currently, the group is present as a manufacturer in the following sectors: Industry, healthcare, food and services.
Since its foundation, the group has grown and diversified its activities, being faithful to its commitment to innovation, local and global communities and the Environment.
We must look where everybody looks, working to provide innovative solutions which improve the well-being of our society and the planet.
We challenge our companies to have the ability to give back to society what it has given us to survive over time.
We have to create different and innovative products and services. Putting the customer at the centre to solve their needs and improve their lives.
EVOLUTION SINCE 1997
GO FRUSELVA S.L.U.
The group acquires the 30,000 m² Production Plant belonged to Pago Früschafte S.L. on December 27th and transformed it into Go Fruselva. In its beginnings, the company’s activity focuses on the production service (as a co-packer). Three years later it became a “Global Co-Manufacturer” of Baby Food in the Pouch format.
On September 3rd the Group acquires Vermuts Miró, one of the oldest and well-known Vermouth Brands in Spain. Focused on the production of its traditional vermouth and other liquor wines. Miró is the largest producer of vermouth in Spain, specialised in co-manufacturing and MDD. Since the acquisition, the new management has promoted innovation and drafted and Internationalisation Plan towards 2026.
In 2021 we acquire Castell Universal S.L. A business of cyanoacrylate packing and co-packing. This allowed us to manufacture cyanoacrylate, anaerobic and glue adhesives. As a specialist in co-manufacturing and MDD, it continues to develop the growth and internationalization of its product portfolio.
Global Fruselva acquires the 100% of the productive assets of the Pouch Packaging Plant in Chinchina (Colombia) from the company FLP to continue its development in the American continent. This new acquisition enables Fruselva to expand its production capacity and begins a new business in Fruit pastry bags formats for Food Service, as well as the Baby Food products in glass and plastic terrines growth in Central America.
The new building and Corporate Headquarters are built in Reus with the aim of achieving greater logistical and technological efficiency which will allow the improvement of the group’s effort and competitiveness. The new facilities are aligned with the LEED Gold certificate and the UN Global Impact towards the SDG from the 2030 Agenda, with a significant reduction of the carbon footprint.
“Innovation, the passion for the industry and the customer service are at the core of our DNA and have always been the drivers to our business development”
Xavier Martínez i Serra
Our main commitment is towards our people, our teams and the local environments in which we develop our activities. This is because we are convinced that our most profitable investment is the one related to our Social Responsibility. That is why the people that work with us benefit from several actions aimed to improve their hard and soft skills and our daily environment.
We are aware of how working to improve our environment, local sources and people is. Devoted to our commitment to social initiatives we collaborate with both organizations and institutions to develop actions to end poverty, collaborating to low the risk of social exclusion and promoting social actions that benefit the community.