The specialized food industry magazine Alimarket has published an article in its February issue highlighting the success of Fruselva, a company belonging to MaserGrup. The article emphasizes that Fruselva closed 2024 with a remarkable 48% growth, solidifying its position as a leader in the international market for baby food and healthy beverages.
The article also highlights Fruselva’s ability to adapt to market trends, with a strong commitment to innovation, sustainability, and the development of high-quality products. The company has strengthened its presence in multiple international markets, reinforcing its position as a benchmark in the healthy food sector.
Key factors behind the growth: Strategic acquisition and diversification
The Alimarket article also highlights Fruselva’s involvement in more than 15 public-funded food innovation projects, as well as its achievement in sustainability by obtaining BCorp certification in Spain, Chile, Colombia, Mexico, and the United States.
The report also underscores key investments made by Fruselva to strengthen its market position. In 2024, the company opened a new plant in Chile, located within its industrial complex in Talca, specializing in allergen-free food production. Additionally, Fruselva has increased its production capacity with the installation of two new full manufacturing lines.
Furthermore, another key factor has been the acquisition of Costa Concentrados Levantinos at the end of 2023. This strategic operation has allowed Fruselva to expand its production capacity and strengthen its product catalog.