At MaserGrup, we understand that the sustainable growth of our companies depends largely on the ability of their teams to share knowledge, stay aligned and bring increasingly competitive solutions to the market. In this context, the 30th Tecnol Sales Seminar, held on 17 and 18 September, represents another step forward in this strategic vision.
Over two days, Tecnol’s sales team took part in a programme focused on strategy, training, product innovation and the development of commercial tools, with the aim of strengthening their preparation and improving their ability to respond to customer needs.
Training and alignment as drivers of growth
The first day focused on sharing the company’s progress, reviewing objectives and addressing different departmental matters. These types of sessions help strengthen internal communication, align priorities and build a shared vision for the challenges ahead.
From MaserGrup’s perspective, this alignment is essential for building more agile and better-prepared organisations. Strategy creates real value when it is understood, shared and translated into the teams’ day-to-day activity.
The second day focused on product knowledge. Tecnol presented new solutions from its Urban and Technics divisions, combining technical explanations with practical demonstrations. This approach enables the sales team to gain a deeper understanding of the features, applications and benefits of each solution and to provide more complete and specialised advice to customers.
A team prepared to create greater value
The seminar also included team-building activities, specific training sessions and new commercial tools, strengthening both technical expertise and the ability to build stronger customer relationships.
For MaserGrup, initiatives such as this reflect an approach to business development based on the combination of talent, innovation, knowledge and market orientation.
Investing in continuous training not only improves individual skills. It also helps strengthen teams, accelerate the adoption of new solutions and increase the ability to identify opportunities and deliver greater value to customers.
Tecnol’s 30th Sales Seminar is therefore fully aligned with our vision as a group: to support companies that are prepared to evolve, grow and compete through knowledge, specialisation and teamwork.