At Masergrup, we are proud to have Fruselva, one of our companies most committed to sustainability and social responsibility, as part of our group. Fruselva has recently renewed its adherence to the UN Global Compact, reaffirming its strong commitment to integrating the ten universal principles of the Compact into all its operations. These principles cover key areas such as human rights, labor standards, environmental protection, and anti-corruption efforts.
Since joining the Global Compact in 2021, Fruselva has been a shining example within Masergrup of how to integrate sustainable practices into daily operations. Under the slogan “Growing up together,” Fruselva works tirelessly to create a better future by promoting policies that foster a dignified and planet-friendly work environment.
Fruselva has launched several strategic initiatives as part of its corporate social responsibility framework, aiming to reduce its environmental impact. The company has implemented sustainable technologies in its production processes, which have helped minimize waste and significantly reduce carbon emissions. A key pillar of this strategy is the investment in clean energy, through photovoltaic installations across various production plants, aligning operational efficiency with the well-being of the communities where it operates.
Additionally, Fruselva has made progress in adopting inclusive and equitable policies, ensuring that all employees work in a fair and respectful environment, in line with the values we promote throughout Masergrup. This renewed commitment to the Global Compact highlights our shared responsibility to proactively and consciously tackle global challenges.
At Masergrup, we are inspired by Fruselva’s efforts and its contribution to the United Nations Sustainable Development Goals (SDGs). We will continue to support Fruselva and all our companies in their efforts to lead by example, promoting a business model that benefits both society and the environment and sustainability.