Fundació Barça Genuine

MaserGrup strengthens its commitment to inclusion through sport

Oct 6, 2025 | Fruselva-en

At MaserGrup, we reaffirm our commitment to inclusion, diversity, and sport as a driving force for personal and social growth. In this spirit, one of our companies, Fruselva, had the honour of collaborating with the Barça Genuine Foundation in its participation in the T21 Fútbol Down Tournament in Guadalajara (Mexico) —a unique experience that brought together 32 teams from different countries in an atmosphere of teamwork, respect, and passion for football.

This week, the Fundació Barça Genuine team proudly represented the values ​​of FC Barcelona in Mexico, participating in the Guadalajara T21 Down Soccer Tournament. The matches were played in the heart of Guadalajara, transformed for the occasion into a large open-air stadium that hosted the ninth edition of the tournament, organized by the local government.

We are proud to support initiatives that promote equal opportunities and personal growth through sport. This sponsorship by Fruselva reinforces our commitment to essential values such as inclusion, teamwork, and personal achievement —principles that are part of the DNA of all the companies within our group and that we fully share with the Barça Genuine Foundation.

Moreover, this inclusive spirit has also been reflected in other recent actions by the group. Just a few weeks ago, the Miró Vermouth team had the opportunity to play alongside the Genuine team of the Futbol Base Reus Foundation, in a match that once again showed that when sport is played from the heart, we are all part of the same team.

At MaserGrup, we will continue to support projects that promote cohesion, solidarity, and inclusion —convinced that our growth as an organisation also depends on contributing positively to our social environment.