At MaserGrup we are very proud to announce that Miró Vermouth, one of our outstanding brands, has been awarded the Food Innovation Award during the 9th Gourmet Night of Food Retail. The event took place in the Palau de Pedralbes in Barcelona, an emblematic setting that hosted the most prominent companies in the food sector.
This recognition highlights Miró Vermouth’s constant effort in research, development and innovation. This year, the prize has been awarded for the launch of the new Vermouth Miró Rosé, an innovative and fresh proposal that has captivated the public with its unique combination of rosé vermouth infused with hibiscus flower. This novelty has aroused great interest among attendees, consolidating Miró Vermouth’s commitment to offering products that balance tradition and modernity.
Miró Rosé Vermouth, ideal for enjoying alone, with tonic or in cocktails, expands our product range and brings us closer to new consumers. This novelty was presented during the event by our brand ambassador, Ester Bachs, who highlighted the unique qualities of the product in the exhibition organized by the Food Retail Cluster of Catalonia.
In addition, the IX Gourmet Night was an excellent opportunity to connect with other professionals in the sector, identify new trends and explore possible collaborations with prominent food and retail companies.
From MaserGrup, we want to thank the Catalan Food Retail Cluster for this important recognition, which encourages us to continue working with the same passion. We also take this opportunity to congratulate La Granja Foods 1959, which has shared this honor with us with its award for innovation in pastry products.
With this milestone, Miró Vermouth reaffirms its commitment to excellence and innovation, always with the aim of offering the best vermouths on the market.